Educational Guide to Ecommerce Website Design

eCommerce website design is a critical part of e-business. 

However, ecommerce design is not something that can be done overnight. There are many aspects to consider, including how the e-store will function and what content you want to create. 

This blog post is an educational guide on ecommerce website design tips for beginners! We will explore store layout, navigation, and e-commerce design elements that help businesses grow. Let’s get started!

eCommerce website design isn’t as hard as you think! If you follow these steps, your e-store will be a success.

eCommerce web design isn’t as hard as you think! If you follow these steps, your e-store will be a success.

1. eCommerce websites are a critical part of e-business
2. eCommerce design is not something that can be done overnight
3. There are many aspects to consider, including how the e-store will function and what type of content you want to create for it
4. This blog post is an educational guide on ecommerce website design tips for beginners! We will explore things like store layout and navigation as well as e-commerce design elements that help businesses grow

Let’s get started!

What is eCommerce website design?

Ecommerce website design is creating an online store for your business to sell digitally to target consumers.

To design an ecommerce website, you need to plan, conceptualize, and arrange your content and products for effective display on the Internet.

Essential components of e-business are eCommerce websites.

One of the essential components of e-business is eCommerce websites. eCommerce websites offer businesses the opportunity to sell their products and services on the Internet. 

eCommerce website design is essential in ensuring that e-commerce transactions are successful. eCommerce website design can help businesses increase sales, cut operational costs, and improve customer satisfaction.

eCommerce website layout can also help ecommerce businesses acquire new customers.

eCommerce websites are a critical part of e-business

When ecommerce websites are well-designed, e-businesses can reduce operational costs by simplifying their business operations and procedures. 

eCommerce site with a good website design improves eCommerce consumers’ shopping experience, which helps increase sales. 

eCommerce website designs that are modern, aesthetically pleasing, and responsive (a mobile-friendly design) will also attract new customers to e-businesses’ brands, which helps e-businesses grow.

eCommerce sites need to be functional to achieve these goals. When ecommerce websites function properly, it is easier for businesses to acquire new customers, provide excellent customer service, simplify business processes, and reduce operational costs. 

eCommerce website design is an extremely important aspect of e-commerce businesses because ecommerce websites are the most effective way for e-businesses to achieve these goals.  

eCommerce website designs need to be aesthetically pleasing, functional, and dynamic to support e-business growth.

eCommerce site design can increase sales through various elements including, but not limited to: site navigation, page layout, SEO optimization, product images, and detailed product descriptions. 

eCommerce websites can attract new customers by being modern, aesthetically pleasing/appealing, responsive (mobile friendly), reliable, secure, and user-friendly.

eCommerce design is not something that can be done overnight

eCommerce website design is not something that can be done overnight. eCommerce websites need a lot of thought put into their eCommerce website design, from the layout to the images. 

eCommerce websites also need to be functional to achieve e-commerce goals. eCommerce website design is an important aspect of e-commerce because ecommerce websites will be how e-businesses succeed and grow.

Different Tips for Beginner Ecommerce Store Owners

A good place to start with eCommerce design is deciding whether you want a more simple or comprehensive layout. 

A lot of ecommerce sites use a two-column layout that is clean and easy to navigate. eCommerce websites with this eCommerce design element are typically easier for eCommerce consumers to navigate. 

eCommerce website designers can choose to use Google Fonts or other ecommerce website design elements like ecommerce website colors, responsive e-commerce designs (a mobile-friendly ecommerce site), etc.

Different e-businesses should research before deciding what type of product images they would like to use on their eCommerce website designs. 

The first step should be doing consumer research to find out what kind of product images current customers want to see on the ecommerce websites they visit. 

Product images that show off the different products available will increase ecommerce sales. 

eCommerce website designers can increase ecommerce revenue by showing off products from different angles or at different scales depending on the product.

There are many aspects to consider, including how the e-store will function and what content you want to create.

Some e-stores provide e-learning courses for their customers, providing an interactive e-learning experience for both the customer and the e-store. 

It is important to consider that e-learning materials can be costly to create. However, many benefits came with e-learning materials, including high levels of customer satisfaction and increased conversion rates.

Mobile e-commerce is becoming incredibly popular.  Remember that many customers access e-commerce websites with their mobile devices, and it’s important to consider how your e-store will function on a mobile device. 

This also applies to e-stores that use responsive design. Google recommends that e-businesses “use flexible layouts that adapt to smaller screens” because of the number of users who access ecommerce websites from a mobile device. 

In addition, you should ensure all payment methods are available on a mobile ecommerce site if you want to increase conversion rates. 

Another ecommerce website design element related to your store functioning well for customers is the shopping cart functionality – make sure it doesn’t take up too much space or cause annoyance online.

When e-stores were at the beginning of their development, ecommerce website design was focused on e-stores that offered one product and little to no content. 

These e-stores usually didn’t have a large inventory, and customers would make an order and be directed offsite for payment (this is known as a ‘click and mortar’ business model).

Today’s ecommerce websites offer much more than one product – e-stores often sell multiple products in addition to content. 

Content is important because it provides additional information for your customer base about your brand, allows you to build relationships with your customers, helps improve SEO, encourages repeat visits to the site, etc.  

Depending on what type of e-store you are building or would like to build, ecommerce website design can have different requirements. 

For example, e-stores selling large inventories may want to include product filters in their e-store so customers can find what they are looking for more easily.

Ecommerce website design is not just about the ecommerce platform you choose

Ecommerce website design is not just about the ecommerce platform you choose – e-stores are often built on platforms like Shopify, which provide e-commerce functionality out of the box.

Ecommerce website design is also related to how you display products online. 

Many ecommerce websites offer several ways for customers to sort or filter through products offered, in addition to showing numerous images for each product listed.

This improves visibility and makes it easier for customers to find the products they are looking for. The last ecommerce website design element to consider in e-stores selling products is support for a shopping cart.

E-stores that allow customers to add items to a virtual directory before making a final purchase are often successful in e-commerce because it allows customers to accumulate multiple items in one go instead of adding the items they want individually every time.

Fashion ecommerce websites

Fashion ecommerce websites can be much different from e-stores selling other types of products. When ecommerce website design involves fashion, there are additional concerns regarding colors and typography.

You want your e-store to stand out against competitors, but you also need your ecommerce website design elements to work together cohesively.

For studies have shown that yellow text stimulates appetite. Studies show that e-commerce websites with white backgrounds and black text get the highest conversion rates, followed by e-Commerce websites with blue backgrounds and black text. 

White ecommerce website design has been shown to cause higher visibility (and improved conversion rates).

There are ecommerce website design elements besides colors and typography you will also want to consider when designing a fashion e-store.

 When it comes to ecommerce website design, images of products contribute a lot to making a sale or not – a survey showed that customers would rather have a blurry picture than no picture since they know exactly what they’re looking for from the photo alone. 

Ecommerce stores have multiple photos for each product listed – ecommerce websites often have 4-8 photos per product. This improves ecommerce website design by showing each angle of the e-store’s product offering.

Business e-stores

Business e-stores often have various ecommerce elements that can be tweaked or changed to accommodate site-specific items. 

Ecommerce website design isn’t just about choosing a template – ecommerce templates are available for many types of e-stores to provide you with even more eCommerce website design elements to consider when building an e-store.

One example is ‘product sliders,’ which allow customers to scroll through items, creating a nice flow throughout the site, and helping customers find what they’re looking for faster! 

Another e-store element template designers may include related to social media and ecommerce – e-stores often include ecommerce functionality in their social media pages like Facebook and Twitter.

Ecommerce website design has different e-store elements to consider when designing an ecommerce platform. 

Still, ecommerce elements can also be used across all types of e-stores, such as site navigation and search capabilities. 

Site navigation should be clear, concise, and simple for customers who don’t want to scroll through tons of products to find something they’re looking for. When it comes to ecommerce search, fewer is better: having too many categories can be confusing for customers. 

One category omits the need for scrolling and makes it easier than ever for e-store visitors to find what they’re looking for!

Regardless of ecommerce platform or e-store size, ecommerce website design isn’t just about the aesthetics of an e-store – ecommerce website design has to do with making sure e-stores are easy for customers to navigate.

Ecommerce website design also includes elements that help e-stores function better and improve conversion rates! Improved conversion rates mean more sales for your eCommerce store, which can make or break your business.

Let these ecommerce website design ideas be the foundation when you begin designing an ecommerce platform for your online store.

We will explore things like store layout and navigation as well as e-commerce design elements that help businesses grow

One of the most important ecommerce design elements is the layout, which refers to the general structure of the pages of your e-commerce website. There are five basic e-commerce web layouts:

1. One column layout
2. Two-column layout
3. Three column layout
4. Four-column layout
5. No columns e-commerce web layout

eCommerce website design tools

Many ecommerce website design tools can simplify the ecommerce website design process. These tools allow you to customize your ecommerce site without writing any code. 

A variety of ecommerce website design apps exist that you can use with the right ecommerce hosting platform.

There is a tool perfect for you, no matter what type of e-commerce store you’re looking to create. Here are some of our favorites:

Shopify

Shopify e-commerce websites have all the necessary e-commerce features, and more importantly, they offer a hassle-free merchant solution.

Magento

Magento e-commerce websites are powerful platforms offering a versatile set of features for both large and small businesses. They are quite popular among ecommerce site owners.

BigCommerce

e-commerce tools like the eCommerce features offered by BigCommerce make it easier than ever to launch online storefronts.  

WooCommerce

The e-commerce plugin is one of the most popular e-commerce options for WordPress-powered sites, which is why we use it here at Matrix Marketing Group.

OpenCart

Online store owners also have e-commerce tools. A tool is available to them, such as the eCommerce platform offered by OpenCart!

Weebly

Ecommerce website design can be difficult, but e-commerce tools are available to help you get started. If you’re looking for an e-business solution, check out Weebly’s ecommerce features.

Volusion

ecommerce website design is not easy, and e-commerce websites like Volusion make it easier for online store owners to create the ultimate ecommerce website.

Product pages: One of the biggest ecommerce site elements

One of the most important – is your product page. Before you even start looking into e-commerce design elements, think about what you’re selling and how to present that information effectively.

Encourage visitors to buy your products by making your product pages all about the customer; include images, videos, short descriptions, and testimonials from other customers who purchased similar items to increase their desire for what you are selling.

A full description with technical details can be included on a separate page to deter visitors from reading more important information about the product.

Product pages should include the following e-commerce design elements:

• Good, easy-to-read images/videos of what is being sold
• An ecommerce website product description with bullet points  
• Customer testimonials about the product, if available
• A “buy” or checkout button that stands out from all other ecommerce design elements
• Be sure to keep your ecommerce store’s layout fast and efficient.
• Speed matters when ecommerce websites are concerned because users want e-stores to load quickly. If a customer has a poor online shopping experience, they won’t be likely to purchase from you again.

Conclusion

Website design has changed drastically over the last few years, with mobile traffic increasing by more than 40% in just two years. 

Today it is crucial to include mobile versions of websites to ensure customers browse through your site smoothly and successfully. This post should give you some eCommerce website design inspiration.

On top of that, companies should use responsive layouts, which use cascading style sheets (CSS) to determine how content will appear across platforms like desktops or smartphones.

eCommerce website design is a complex process that requires ecommerce site owners to think about their target audience, products, and how they want the e-store to function.

Using ecommerce tools can make this process much simpler as many ecommerce website design apps exist that you can use with the right ecommerce hosting platform.  There is a tool perfect for you no matter what type of e-commerce store you’re looking to create.

Need some help? Let’s talk about your eCommerce website design services. Matrix Marketing Group, an ecommerce website design company, can do custom eCommerce website design. All of our modern eCommerce website design examples are built to perform.

FAQ