Author name: Sabine Wolf

Sabine Wolf
Vertically Integrated Business

What is a Vertically Integrated Business and How Do They Work?

What is a vertically integrated business, and how do they work? Vertically integrated businesses are companies that control every aspect of their product’s creation and distribution. From mining raw materials to selling the finished product, a vertically integrated company handles it all. This gives them more control over the quality, pricing, and delivery. But it

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Marketing Agency vsMarketing firm

Marketing Firm vs. Marketing Agency: What’s the Difference and Why Should SME Care?

Marketing Firm vs. Marketing Agency: What’s the Difference and Why Should SME Care? What is the difference between a marketing firm vs. a marketing agency? Is there any? When it comes to marketing, there is much confusion about the difference between marketing firms and agencies. If your marketing agency has not offered you a discount

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Hidden Keywords

How to Find Hidden Keywords Your Competition Doesn’t Know About

How to Find Hidden Keywords Your Competition Do Not Know Learn how to find Hidden keywords your competition doesn’t know about and watch your traffic soar. There are over 600 million blogs out of 1.9 billion websites to date. Their authors account for over 6 million blog posts or over 2.5 billion annually. How are

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IT-Business Alignment

What Is “IT-Business Alignment”?

What Is “IT-Business Alignment”? What Is “IT-Business Alignment,” and what does it matter? Many businesses struggle with aligning their IT services with their overall business goals, but it’s a necessary step to achieve success. Matrix Marketing Group can help your business achieve IT-business alignment through our proven methodology and experienced team. An integrated sales, marketing,

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Big Tech Companies Ride Out Economic Downturns

How Big Tech Companies Ride Out Economic Downturns

How Big Tech Companies Ride Out Economic Downturns How Big Tech Companies Ride Out Economic Downturns Big tech companies are in a unique position regarding economic downturns. They have the cash reserves to buy back stock, make acquisitions, and invest in new products and services, which allows them to maintain their market share and grow

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monolithic architecture

What is Monolithic Architecture and Why It is Important

What is Monolithic Architecture and Why It is Important What is monolithic architecture? Monolithic architecture is a software design pattern. A software design pattern in which an application is divided into modules that communicate with each other using well-defined interfaces. These modules are typically implemented as a single executable or DLL. Introduction to What is

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Role Middle Market Manufacturing CFO Digital transformation

The Changing Role of the Middle Market Manufacturing CFO in Digital Transformation

The Changing Role of the Middle Market Manufacturing CFO in Digital Transformation Learn more about the changing role of the manufacturing CFO in digital transformation. The changing role of the CFO in the digital age. The CFO is no longer responsible for a company’s financials but is now helping to guide the company through digital

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Hubspot Suite CMO Educational Industry

How Hubspot Suite can Help CMOs in the Educational Industry

Learn how Hubspot Suite can help CMOs in the educational industry Hubspot Suite can help CMOs in the educational industry to get 5x better results. The educational industry has been under a microscope for the past 2 years with the pandemic. In class (butts in seats) were stopped. ZOOM became a word like Google. Neither

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Engineering Construction Building Materials

HubSpot CRM for Sales Managers in Engineering, Construction, and Building Materials

HubSpot CRM for Sales Managers in Engineering, Construction, and Building Materials HubSpot CRM for Sales Managers In the engineering, construction, and building materials companies, the sales process is similar. What if your website was your best sales rep? Capturing people interested in engineering, construction, and building materials companies. They are nurtured by sending brochures, asking

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