Troubleshooting and correcting poor sales response in business turnarounds What are business turnaround strategies for startups and small businesses? The first step is admitting that your small business needs a turnaround or failure. You have tried to grow to the next level, the middle market, but your sales are flat or, worse, falling. Here are
Business Turnarounds: When Your Marketing Programs Hit the Wall Read More »
Part of Crisis Management is Don’t Stop Talking to Your Customers. Crisis management, by definition, is the preparation and application of strategies and tactics that can prevent or modify the impact of major events on the company or organization. The Public Health Emergency, called COVID-19, has impacted everyone in one way or another. Many businesses
Crisis Management: How Can You Talk to Your Customers About COVID-19? Read More »
Marketing and sales alignment are critical for the success of any business. Your marketing and sales alignment strategy is potentially the largest opportunity for improving business performance today. What if you could close more sales, reduce the sales cycle, reduce the customer acquisition cost, and improve employee retention rates? Wouldn’t you? We show you examples
Marketing and Sales Alignment Strategy: Bridging the Gap Read More »
7 B2B Marketing Strategies for eCommerce in 2025 B2B Marketing Strategies for eCommerce for Makreting Managers. Winning strategies for B2B e-commerce businesses are critical to growing sales in 2024. In 2025, everything will change with AI. The e-commerce marketing strategies included in this post will increase lead quality and reduce customer acquisition costs. B2B marketing
7 B2B Marketing Strategies for eCommerce in 2025 Read More »
Digital transformation and disintermediation are having a huge impact on the marketing and sales functions. Disintermediation and digital transformation strategies are causing CEOs and CMOs to rethink their digital marketing plans. With the recent worldwide pandemic, we’ve seen a major shift towards e-commerce accelerate. The has shaved off 4 -7 years of plans for full
Digital Transformation in Sales and Marketing Teams Read More »
Interactive marketing is a powerful change in marketing techniques for small businesses. Interactive marketing and interactive technologies have existed for the past decade. However, not all marketers are aware of interactive marketing, which continues to grow in popularity with modern marketers. Content marketing will continue to dominate the digital marketing landscape in 2024. However, its
Interactive Marketing: How to Get Started and Grow Your Sales Leads Read More »
Marketing Funnel Calculator Increase Your Marketing by 2X ROI Learn About How The Marketing Funnel Calculator Increases Your Marketing by 2X ROI. With a marketing funnel calculator, ensure you have enough leads in your sales pipeline. Your marketing funnel calculator tells you how many leads you need in your sales funnel to meet your revenue
Marketing Funnel Calculator Increase Your Marketing by 2X ROI Read More »
Has workplace stress management can impact your business? Workplace stress management can improve your business. Workplace stress management strategies can also help improve employee retention. Workplace stress causes can occur and end up stacking issue upon issue. Let’s face it we’ve all been under deadlines and had to work a little overtime. But stress statistics
6 Tips for Workplace Stress Management Read More »
Marketing challenges for small businesses and startups can hinder growth. The key is what you do with the marketing challenges by overcoming them and turning them into opportunities for growth. As a startup, you’re in an interesting position where you have a clean slate to develop your brand and persona to be anything you want.
Combating Startup Marketing Challenges With These Simple Content Marketing Steps Read More »
Marketing in the manufacturing industry has changed more in 2 years than in the past 50 years. Marketing in manufacturing is similar to many industries, and 57 percent is the number they watch. The figure may be higher or lower for some manufacturing consultants, system integrators, and VAR. Like an assembly line, we can gate
The Changing Face of Marketing in Manufacturing Industry Read More »
