Business Process Outsourcing (BPO): Building a Business Foundation for Growth Companies

12 minutes of reading / By George Schildge / April 20, 2021 / business

Business process outsourcing (BPO) is essential for any business in a growth cycle. Many people are a little unclear about business process outsourcing (BPO). And even more, they aren’t quite sure how Business Process Outsourcing could add value to their business. Every successful business can adapt, problem-solve, and find more efficient ways of conducting its

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SaaS Marketing Automation: SaaS Companies and Boost Sales Conversions by 265X

13 minutes of reading / By George Schildge / August 15, 2020 / business

SaaS Marketing Automation Can Boost Your Sales by 265X SaaS Marketing automation can streamline and optimize many marketing tasks and processes. Yet, many SaaS companies struggle to pull off a marketing automation strategy. To help you get started with marketing automation, this article provides answers to the following questions: After reading this article, you will

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Marketing Events: How to Create and Implement

11 minutes of reading / By George Schildge / August 10, 2020 / business

How to create and implement successful web marketing events Marketing events today are mostly web-based because we are in the middle of a pandemic. Marketing teams worldwide are now learning how to use web-based marketing events to bolster their leads and connect with their target audience. When I was a vice president of CoCreate Software,

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SharpSpring Marketing Automation: Guide for Choosing Marketing Automation

19 minutes of reading / By George Schildge / April 25, 2020 / business

Marketing automation software, like SharpSpring, can improve your sales performance while reducing your marketing costs. How can marketing automation platforms such as SharpSpring, Marketo, or HubSpot rationalize your business and increase productivity? If you want a cheap CRM system, this might be it. As schools and colleges ponder whether to open back up in 2020

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Education Technology Companies: Common Distributor Problems

14 minutes of reading / By George Schildge / April 3, 2020 / business

Market size and distribution problems for education technology company turnarounds can cause significant headaches. The wrong distribution channel selected for an education technology company can be the fastest way your product never gets to the end-user. A market test for education technology companies, or a company launching a new product in a new market, sometimes

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Business Turnarounds: When Your Marketing Programs Hit the Wall

23 minutes of reading / By George Schildge / March 23, 2020 / business

Troubleshooting and correcting poor sales response in business turnarounds What are business turnaround strategies for startups and small businesses? The first step is admitting that your small business needs a turnaround or failure. You have tried to grow to the next level, the middle market, but your sales are flat or, worse, falling. Here are

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Crisis Management: How Can You Talk to Your Customers About COVID-19?

7 minutes of reading / By George Schildge / March 20, 2020 / business

Part of Crisis Management is Don’t Stop Talking to Your Customers. Crisis management, by definition, is the preparation and application of strategies and tactics that can prevent or modify the impact of major events on the company or organization. The Public Health Emergency, called COVID-19, has impacted everyone in one way or another. Many businesses

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Marketing and Sales Alignment Strategy: Bridging the Gap

13 minutes of reading / By George Schildge / February 14, 2020 / Marketing, sales, sales technology, VP, Sales

Marketing and sales alignment are critical for the success of any business. Your marketing and sales alignment strategy is potentially the largest opportunity for improving business performance today. What if you could close more sales, reduce the sales cycle, reduce the customer acquisition cost, and improve employee retention rates? Wouldn’t you? We show you examples

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7 B2B Marketing Strategies for eCommerce in 2025

14 minutes of reading / By George Schildge / January 25, 2020 / business

7 B2B Marketing Strategies for eCommerce in 2025 B2B Marketing Strategies for eCommerce for Makreting Managers. Winning strategies for B2B e-commerce businesses are critical to growing sales in 2024. In 2025, everything will change with AI. The e-commerce marketing strategies included in this post will increase lead quality and reduce customer acquisition costs. B2B marketing

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Digital Transformation in Sales and Marketing Teams

13 minutes of reading / By George Schildge / January 24, 2020 / business

Digital transformation and disintermediation are having a huge impact on the marketing and sales functions. Disintermediation and digital transformation strategies are causing CEOs and CMOs to rethink their digital marketing plans. With the recent worldwide pandemic, we’ve seen a major shift towards e-commerce accelerate. The has shaved off 4 -7 years of plans for full

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Author name: George Schildge

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