Author name: George Schildge

Omnichannel Marketing With HubSpot: 7-Point Step-by-Step Guide Steal this 7-Point Step-by-Step Guide to Omnichannel Marketing for HubSpot. Omnichannel Marketing has quickly become one of the most efficient and effective ways to reach customers. By using multiple channels to interact with them, such as email, phone, chat, social media, and more, you create a cohesive customer

Technology Adoption Curve: 5 Stages of Adoption The technology adoption curve is typically in 5 stages of adoption. How do we keep up? How do we know when it’s time to adopt the latest and greatest piece of technology? There are five stages of adoption of new technology-the innovators, early adopters, early majority, late majority,

Growth Mindset vs. Fixed Mindset: Reflections of a CEO Do you have a growth mindset or a fixed mindset? To be successful, it is essential to have the right mindset. Do you? A growth mindset sees setbacks as opportunities for learning and growth, while a fixed mindset sees them as evidence of personal deficits. In

Cost Cutting Strategies for CMOs managing Marketing Departments Learn the best cost cutting strategies for CMOs managing marketing departments in technology and software. But apply almost universally. But is that the best strategy? Can you skimp on your marketing efforts and hope for the best? Have you seen the latest cost reduction strategy examples? The

Price discounting is a fact of life in business, how do you handle it? Price discounting is a fact of life in business. No one likes to do it, but sometimes it’s the only way to move product. When you have to offer discounts, make sure there’s something in it for you too! Here are