Cost Cutting Strategies for CMOs managing Marketing Departments Learn the best cost cutting strategies for CMOs managing marketing departments in technology and software. But apply almost universally. But is that the best strategy? Can you skimp on your marketing efforts and hope for the best? Have you seen the latest cost reduction strategy examples? The
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HubSpot Marketing Hub Starter: Get Marketing Automation Added The HubSpot Marketing Hub Starter is a perfect automation entry point for small and mid-sized businesses. Since 2002, we have worked with CRM systems. If you are starting with marketing automation, try HubSpot. We have worked with them all. The top 10% in the bunch of 10000.
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Enterprise Software Companies Realignment: Closing Leaky Sales Pipelines The realignment of enterprise software businesses happens daily from leaky sales pipelines and poor forecasting. As a global consulting firm, you are doing a realignment enterprise software vendors project. You must do the SWOT analysis, digital footprint research, and global external factors to shore up waste and
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What is the creativity gap? The creativity gap is growing, not because of big data or data sciences. A friend said the intangible could be difficult to measure and see results. But you can do it. The creativity gap is the space between where a business or individual is currently and their potential. This space
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Price discounting is a fact of life in business, how do you handle it? Price discounting is a fact of life in business. No one likes to do it, but sometimes it’s the only way to move product. When you have to offer discounts, make sure there’s something in it for you too! Here are
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10 Tips on How to Create a Vertical Marketing Strategy Steal these 10 Tips on Creating a Vertical Marketing Strategy for Manufacturers and watch sales soar. I see too many brands going too wide and too early with whitewashed content. Vertical marketing is a strategy for selling products or services to customers in a specific
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A Sales Guide to Selling in a Recession 2023 Learn how to sell in a recession for 2023. We are in bear territory for stocks, interest rates hit a 40-year high, and cracks are starting to show. Don’t be caught unprepared. Learn how to sell in a recession. You might ask why you are publishing
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A Sales Guide to Selling in a Recession 2023 Studies how to sell in a recession for 2023. We are in bear territory for stocks, interest rates hit a 40-year high, and cracks are starting to show. Don’t be caught unprepared. Learn how to sell in a recession. The cracks in the stock market recession
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5 core components of microservices architecture Learn about the 5 core microservices components to help deploy faster and cost-efficient. If you have been involved with any major software deployment like ERP or PLM software implementation, you know you better have project skills. Microservices are rapidly becoming the go-to architecture for many modern companies. It’s a
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How to Performing a Gap Analysis Method and Examples for B2B and B2C Companies Learn how to perform a gap analysis method and examples for financial and technology industries. I cover gap analysis tools, free gap analysis templates, how to do a gap analysis, and performance gap analysis. needs analysis, needs assessment, or need-gap analysis
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