Author name: Ashley Andersson

She is responsible for developing, testing, and deploying AI-powered marketing solutions. This role requires understanding machine learning algorithms, data mining techniques, customer segmentation, and user behavior analysis. She designs efficient software solutions that leverage artificial intelligence tools to create personalized customer experiences and optimize marketing campaigns.

Ashley Andersson

How to Calculate MIRR on a Financial Calculator

Learn how to calculate MIRR with your financial calculator This article will show you how to use your financial calculator to calculate MIRR. Technology has beautifully given us the privilege of accessing the world at our fingertips. We can talk with our loved ones miles apart, carry out functions that generally take hours, and get

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digital marketing campaign

Digital Marketing Campaign: 5 Models You Need for a CMOs

Learn These 5 Models You Need for a CMOs Digital Marketing Campaign  A great digital marketing campaign begins with how people react to your products and services. Digital marketing technologies have revolutionized the way brands used to interact with customers.  Here are 5 digital marketing campaigns powered by AI that CMOs must know: What if

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Growing an E-Commerce Business Down Economy

Essential Tips on Growing an E-Commerce Business in a Down Economy

Growing an E-Commerce Business is not easy in a down economy but can be easier than in other brick-and-mortar stores. Growing an e-commerce business takes smarts and passion. There’s no denying that our economy has been drastically affected by the coronavirus pandemic. Learn how to grow your ecommerce business with digital marketing. The lockdown in

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social media education institutions

How to Boost Your Social Media Strategy in the Education Sector

You Need a Social Media Strategy if You Market in the Education Sector  Social media strategy for the education sector is very important for marketing success. Widespread internet and digital media access has completely transformed the education sector. As incoming students and their parents start looking through different school options, they increasingly use social media

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Personalized marketing performance

Marketing Efforts: 5 Ways to Personalize Your Marketing Performance

Your marketing efforts matter with limited resources. Marketing efforts that don’t relate to improving your customer experience are wasting your time. In 2023, customer experience became the key brand differentiator. It has even surpassed price and product. This fact only proves that creating one-size-fits-all marketing strategies no longer resonates with consumers. To appeal to your

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How to Identify Digital Assets that Can be the Most Profitable

A digital asset is anything that exists in binary data which is self-contained, uniquely identifiable, and has a value or ability to use. When the term originated in the mid-90s, digital assets were items such as videos, images, audio, and documentation. Some digital assets are unprofitable and digital assets management becomes important as the owners

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Marketing Automation Technology Digital Imperative

Marketing Automation Technology and the Digital Imperative

The digital imperative is about rethinking your business model and leveraging marketing automation technology What if you could use marketing automation technology to eliminate waste and boost sales. Would you do it? I did. The digital imperative is about how small and medium-sized businesses can leverage sales and marketing automation technology to survive and thrive

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Startup Website

8 Tips for Designing Your First Startup Website

Designing a startup website is challenging for designers. The business is just getting off the ground and may not yet have a strong identity. Unlike an already-established company, the site helps shape who it is and how the world sees it.  At the same time, it has to serve as a place to convert visitors

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Control ai marketing sales revenue

2025 Digital Marketing for Pest Control Tips For Lead Generation

Marketing Pest Control and Lead Generation Goes Across Vertical Industries Pest control marketing requires a keen knowledge of small business marketing, like B2C marketing. A national chain like Terminix or Orkin often franchises the pest control business. Pest control marketing strategies and ideas should gel as a pest control marketing plan. For a pest control

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Video Marketing

Video Marketing for Real Estate: 6 Powerful Reasons You Need to Use It

Real estate video marketing is essential for the modern real estate agent who wants to sell more homes or commercial properties. Video marketing for real estate is a game-changer, regardless of the industry. People are more likely to watch a video than read a text about any product or service 54% of consumers want to

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