Author name: Ashley Andersson

She is responsible for developing, testing, and deploying AI-powered marketing solutions. This role requires understanding machine learning algorithms, data mining techniques, customer segmentation, and user behavior analysis. She designs efficient software solutions that leverage artificial intelligence tools to create personalized customer experiences and optimize marketing campaigns.

Ashley Andersson
Personalized marketing performance

Marketing Efforts: 5 Ways to Personalize Your Marketing Performance

9 minutes of reading / By / / Marketing

Your marketing efforts matter with limited resources. Marketing efforts that don’t relate to improving your customer experience are wasting your time. In 2023, customer experience became the key brand differentiator. It has even surpassed price and product. This fact only proves that creating one-size-fits-all marketing strategies no longer resonates with consumers. To appeal to your

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How to Identify Digital Assets that Can be the Most Profitable

13 minutes of reading / By / / business

A digital asset is anything that exists in binary data which is self-contained, uniquely identifiable, and has a value or ability to use. When the term originated in the mid-90s, digital assets were items such as videos, images, audio, and documentation. Some digital assets are unprofitable and digital assets management becomes important as the owners

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Marketing Automation Technology Digital Imperative

Marketing Automation Technology and the Digital Imperative

17 minutes of reading / By / / business

The digital imperative is about rethinking your business model and leveraging marketing automation technology What if you could use marketing automation technology to eliminate waste and boost sales. Would you do it? I did. The digital imperative is about how small and medium-sized businesses can leverage sales and marketing automation technology to survive and thrive

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Startup Website

8 Tips for Designing Your First Startup Website

14 minutes of reading / By / / Marketing, digital marketing, website

Designing a startup website is challenging for designers. The business is just getting off the ground and may not yet have a strong identity. Unlike an already-established company, the site helps shape who it is and how the world sees it.  At the same time, it has to serve as a place to convert visitors

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Control ai marketing sales revenue

2025 Digital Marketing for Pest Control Tips For Lead Generation

16 minutes of reading / By / / business

Marketing Pest Control and Lead Generation Goes Across Vertical Industries Pest control marketing requires a keen knowledge of small business marketing, like B2C marketing. A national chain like Terminix or Orkin often franchises the pest control business. Pest control marketing strategies and ideas should gel as a pest control marketing plan. For a pest control

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Video Marketing

Video Marketing for Real Estate: 6 Powerful Reasons You Need to Use It

13 minutes of reading / By / / business

Real estate video marketing is essential for the modern real estate agent who wants to sell more homes or commercial properties. Video marketing for real estate is a game-changer, regardless of the industry. People are more likely to watch a video than read a text about any product or service 54% of consumers want to

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Marketing Techniques to Fuel Your Business Growth Fast

13 minutes of reading / By / / business

Marketing techniques need to evolve with time if you want to succeed in digital marketing or any marketing.  Marketing techniques for small businesses with a limited marketing budget must work. The quarter just started, and your sales team is asking for more leads. With a sales goal of $23MM, where do you start? Start by

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Agentic Learning Market Adaptation technology firms

Scalable CPG Marketing Strategy – Grow Your CPG Brand

10 minutes of reading / By / / Marketing, AI Digital Marketing

CPG marketing has taken over online shopping and ecommerce CPG marketing is essential for online shopping, ecommerce startups, and enterprise brands. Although 54 percent of people in the U.S. prefer to physically shop in brick-and-mortar stores and supermarkets, online shopping is becoming increasingly popular daily. This ecommerce trend spans more than just the clothing business.

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Marketing Executives Are Going Extinct

Marketing Executives Are Going Extinct, and Here’s Why

17 minutes of reading / By / / business

Marketing Executives Are Going Extinct, and Here’s Why Marketing Executives Are Going Extinct, and Here’s Why Learn Why Marketing Executives Are Going Extinct, and Here’s Why As technology advances and the digital landscape evolves, traditional marketing executives are becoming increasingly obsolete. Companies now prefer data-driven solutions that provide greater accuracy and cost savings over hiring

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