Unleashing Brand Performance
Predictable Revenue in Omnichannel with Governance
Imagine a moment when AI surpasses human intelligence—an unstoppable cascade of self-improvement begins, and each iteration grows exponentially smarter. This acceleration pushes beyond the limits of your imagination, transforming our world instantly.
We stand on the brink of an unprecedented era when the lines between humans and machines blur into a singularity of unimaginable potential.
For marketers, this isn’t just a glimpse of the future—it’s a new playing field where the rules of creativity, engagement, and connection are being rewritten by us.
Are you ready to seize this opportunity and lead your brand into the future?
OrchestraAI Marketing Platform – WATCH
OrchestraAI utilizes a compound AI agent architecture as an AI Agentic Platform. This architecture seamlessly integrates multiple specialized AI agents into a cohesive system, enabling it to tackle complex, multifaceted marketing tasks.
Our Business Model Supporting Our Clients
Imagine a moment when AI surpasses human intelligence—an unstoppable cascade of self-improvement begins, and each iteration grows exponentially smarter. This acceleration pushes beyond the limits of your imagination, transforming our world instantly.
We stand on the brink of an unprecedented era when the lines between humans and machines blur into a singularity of unimaginable potential.
For marketers, this isn’t just a glimpse of the future—it’s a new playing field in which the rules of creativity, engagement, and connection are being rewritten.
Are you ready to seize this opportunity and lead your brand into the future?
| Aspect | Traditional Marketing | AI Agentic Systems (e.g., OrchestraAI) |
| Labor Costs | High (multiple full-time roles with benefits) | Low (single subscription fee) |
| Scalability | Limited by team size and bandwidth | Highly scalable with no additional labor costs |
| Efficiency | Dependent on manual efforts | Automated and highly efficient |
| Customization | Requires skilled personnel for customization | Automated, with easy-to-configure options |
| Consistency | Prone to human error and inconsistencies | Uniform output across channels |
| Data-Driven Insights | Requires manual data analysis and reporting | Real-time insights and analytics |
| Cost-Effectiveness | Expensive due to salaries and operational costs | Significantly lower costs compared to traditional methods |
| Adaptability | Slow to adapt to market changes | Quick adaptation through machine learning |
| Time to Execution | Weeks to months for campaigns | Minutes to hours for campaign setup |
We launched our “Service as Software” in 2021. Our business model blends AI automation with human expertise to create scalable service businesses poised to disrupt traditional service providers in our markets.
Our competitors rely heavily on human capital, often needing to add more people to scale, resulting in lower profit margins. The same applies to managed services like information technology (IT), cybersecurity, and software implementation. We saw this in many industries.
Although managed service providers successfully blend software and labor to provide their services, they still need to improve their financial profiles to resemble highly attractive SaaS metrics and often require significant capital to scale. Characterized by billable-hours business models and repetitive workflows, these businesses needed help to achieve growth and profitability.
The advent of MatrixAI is dramatically changing this landscape. Repetitive workflows that involve document handling, unstructured data usage, manual tasks, and analytical decisions are now prime candidates for automation. Previous attempts at automating services through Robotic Process Automation (RPA) and legacy vertical software companies have made some headway in driving efficiency for service-based sectors.
In 2011, we decided to move to an AI-first company and built the organization from the ground up with savvy talent equipped to produce services in tandem with automated workflows.
Matrix AI is already delivering a level of automation that was previously unattainable. Software is used to digitize and enhance human work and services, but with MatrixAI, software is now taking on the role of decision-maker.
Matrix Marketing Group Measures Success in the Eyes of the Customer
Create & Scale Faster, Better, and More Affordably
We activate your brand investment by ensuring your presence aligns with the channels your target audience frequents for meaningful brand interactions.
Digital is in Our DNA
At Matrix Marketing Group, we thrive in an entrepreneurial atmosphere that champions dedication and rewards ambition. Our core values emphasize integrity, teamwork, innovation, and a commitment to excellence.
Matrix Marketing Group was formed by George Schildge and Lynn Crilley in Boulder, Colorado, in 2002.
Digital technology is a crucial component of any business. Without the proper front-office systems, your productivity will grind to a halt. At our firm, we power our industry models and our client’s growth by integrating core backbone technology from Microsoft, Google, OpenAI, IBM, Salesforce, and HubSpot platforms.
We are a growth-focused consulting firm that drives transformation and builds businesses by bringing together the capabilities needed to help teams grow and thrive in the digital age. Our clients want to scale their business through an integrated approach with attribution and engineering.
We help our clients harness the power of data and artificial intelligence, modernize core technology and capitalize on new technology, optimize and automate operations, power digital growth, create stunning digital experiences, and build digital talent and culture.
Matrix Marketing Group shares the “Give First” philosophy.
If you have never heard of it, I’d like to explain. It means providing value to others without immediately expecting anything in return. We have held this principle since 2002.
Our philosophy drives into our culture of reciprocity, where stakeholders help one another freely, trusting that the favor will come back indirectly, usually in the long term. The result has been amazing. We have a more vibrant community, fostering success that indirectly benefits everyone. “It all began with a close-knit Boulder, CO community and a bustling startup scene.”
Our Mission
To be the strategic partner that small and midsize B2B business marketers can rely on, delivering a zero-labor marketing platform designed to eliminate resource constraints, enhance audience engagement, and easily drive measurable results. Through deep empathy and understanding of our customers’ goals, we simplify complex marketing processes, empower data-driven decisions, and deliver impactful, automated campaigns that free CMOs to focus on strategy, creativity, and growth.
Our Vision
Empowering mid-sized B2B companies to scale their impact through a zero-labor, AI-driven marketing platform that maximizes efficiency, optimizes growth, and transforms marketing into a seamless, customer-centered journey.
The Story
Matrix Marketing Group was born in the crisp Colorado air of Boulder in 2002. Founded by George Schildge and Lynn Crilley, the company began as a forward-thinking consulting firm with a vision: to help businesses grow by integrating cutting-edge technology with exceptional marketing strategies.
From the outset, Matrix thrived on its entrepreneurial spirit, emphasizing teamwork, innovation, and an unwavering commitment to excellence. As the digital landscape evolved, so did Matrix Marketing Group. By the late 2010s, digital marketing was facing a crossroads.
Traditional methods, while effective, were slow and expensive. Businesses were seeking faster, cheaper, and more accurate solutions to navigate the growing complexities of digital ecosystems.
The team at Matrix knew the answer lay in artificial intelligence—but not just any AI. They envisioned something far more powerful: a system of AI compound agents that could revolutionize marketing operations.
The Eureka Moment
In 2021, while working on a challenging project for a fast-growing SaaS client, Matrix realized the limitations of current automation tools. Traditional marketing automation platforms like HubSpot and Salesforce required extensive human oversight, and data insights were often delayed, making it impossible to pivot campaigns in real time.
George Schildge posed a critical question to his team: “What if we could create a marketing system that works faster but learns, adapts, and makes decisions better than any human could?”
This question sparked a year-long research and development initiative at Matrix, code-named “Project Symphony.”
Drawing from their partnerships with technology powerhouses like Microsoft, Google, IBM, OpenAI, and Salesforce, Matrix Marketing Group began to build an entirely new kind of marketing engine—one powered by interconnected, intelligent agents that could work autonomously yet collaboratively.
Building the AI Compound Agents
The foundation of OrchestraAI compound agents was based on three pillars:
- Speed: The agents needed to execute tasks—content creation, audience targeting, and performance analysis—in seconds, not hours.
- Scalability: These agents managed hundreds of campaigns across multiple channels without sweat.
- Smarts: Leveraging machine learning and natural language processing, the agents needed to adapt in real time, learning from every campaign to continuously improve outcomes.
By combining technologies from their core partners—OpenAI’s language models, Microsoft’s cloud infrastructure, Salesforce’s CRM insights, and HubSpot’s marketing automation—Matrix crafted a system where compound agents didn’t just automate tasks; they orchestrated entire marketing ecosystems.
Each agent was designed to excel at a specific role, such as:
- Content Creation Agent: Writing blog posts, crafting ad copy, and generating personalized emails.
- Analytics Agent: Tracking KPIs and offering actionable insights.
- Ad Optimization Agent: Adjust ad budgets and creatives in real-time based on campaign performance.
What set these agents apart was their ability to work together.
For example, if the Content Creation Agent notices a drop in engagement, it will notify the Analytics Agent, who will then recommend adjustments to the Ad Optimization Agent, forming a seamless feedback loop without human intervention.
The genesis of the OrchestraAI. OrchestraAI is an AI-first marketing automation platform. We pair OrchestraAI to activate your brand investment by ensuring your presence aligns with the channels your target audience frequents for meaningful brand interactions.
The Results: Faster, Cheaper, Better
In 2023, the AI compound agents were fully deployed for Matrix’s clients. The results were staggering:
- Speed: Campaigns that once took weeks to design and launch were now live in hours.
- Cost: Clients reduced marketing expenses by up to 50% by eliminating inefficiencies.
- Quality: AI-driven insights ensured every campaign was data-backed and continuously optimized for better results.
One client, a global e-commerce brand, saw a 300% increase in ROI on their digital ad spend within three months of implementing the AI compound agents.
Another, a mid-sized B2B technology company, reduced lead acquisition costs by 40% while simultaneously growing their pipeline.
Empowering the Human Touch
The compound agents were never designed to replace humans despite their incredible capabilities. Instead, they augmented human creativity and decision-making.
Marketers at Matrix and its clients freed themselves from mundane tasks, allowing them to focus on high-level strategy and storytelling.
“AI isn’t here to replace us but to elevate us. By handling the heavy lifting, our compound agents allow marketers to be more creative, strategic, and impactful than ever.”
The Matrix Culture: Driving Innovation
The entrepreneurial atmosphere at Matrix Marketing Group played a crucial role in this innovation. The company’s core values—integrity, teamwork, innovation, and a commitment to excellence—created a fertile environment for bold ideas to take root.
Dedication and ambition were championed, and the team’s collective efforts led to the breakthrough that was Project Synergy.
A New Standard for Marketing
Today, Matrix Marketing Group stands at the forefront of marketing technology, redefining what’s possible for businesses of all sizes.
Through their AI compound agents, they’ve made faster, cheaper, and better marketing solutions a reality—unlocking growth opportunities that were previously unimaginable.
For George Schildge and Lynn Crilley, the journey is far from over. As George often says: “Innovation is a marathon, not a sprint. With AI as our partner, we’re just getting started.”
As the company continues to harness the power of AI, the future of marketing looks brighter than ever, with Matrix Marketing Group leading the charge into the digital frontier.
Why Matrix Marketing Group
Matrix is an AI-driven digital marketing agency that benchmarks transformative marketing solutions.
Unlike traditional marketing agencies, MatrixAI harnesses the power of artificial intelligence to deliver highly targeted, data-driven strategies, enabling businesses to reach their full potential in the digital space. The results are a reduction in the cost of CPL and CAC, which is amazing with 1:1 personalization. Our clients need confidence that their marketing investment will yield results. Our 23 years in business with an unwavering track record in distributed business models and understanding of unique challenges and opportunities, such as balancing global brand consistency with local market adaptation.
Our sophisticated AI platform, MatrixAI, and our team’s deep industry knowledge and technical prowess empower us to anticipate market trends, personalize customer experiences, and drive unparalleled growth. MatrixAI is not just about marketing; it’s about creating a future where AI and human creativity merge to redefine what’s possible in digital marketing.
Why did you and Lynn call your agency Matrix?
- Mathematics: A matrix, a rectangular array of numbers, symbols, or expressions arranged in rows and columns, is a powerful tool in various fields. In mathematics, it is used to represent and manipulate data, perform transformations, and solve systems of linear equations in algebra, statistics, and computer science. We use this in our campaign and analytics.
- Computing and Programming: A matrix is a data structure that represents and performs operations on a grid of values. It is often used in image processing, machine learning, and simulations.
- Cultural Reference: The term “matrix” is also well-known due to the “Matrix” film series, which refers to a simulated reality in which humans are trapped. After Waston won ay Jeopardy, we have been finding valuable business use cases for AI.
- Business and Management: In a business context, the term’ matrix’ has a different meaning. It refers to a ‘matrix organizational structure,’ where employees report to multiple managers, typically across different projects or functions. This structure is designed to foster collaboration and flexibility within an organization.
So you see, we wanted to cover the strategy, talent, and technology elements to help businesses grow, and that has been unwavering since our inception in 2002.
Our Team of Professionals
Our global teams are supported and comprised of CMO, sales and marketing professionals, certified professional programmers, and data scientists with deep roots in AI, machine learning, and digital and information architecture. The digital marketing team is the services our clients want, customer journey maps, customer experience, UI/UX, and creating custom technology stacks to increase revenue while eliminating waste.
Growing Your Sales Has Never Been Easier. Achieving an optimal level of synergy across all segments of your organization.
Simplicity, Connection, Growth
Matrix Marketing Group aids small to enterprise-sized businesses in change management, digital transformation, AI digital marketing, and sales acceleration.
We help our clients achieve their goals through comprehensive solutions, allowing them to streamline their processes and stay ahead of the competition.
Matrix helps our clients harness the power of data and artificial intelligence, modernize core technology and capitalize on new technology, optimize and automate operations, fuel digital growth, create stunning digital experiences, and build digital talent and culture.
We blend AI with HubSpot’s advanced technology, proprietary data, and deep expertise to swiftly deliver—and sustain—impactful solutions for our clients.
Why Choose Matrix Marketing Group For AI Digital Marketing Solutions
With its expertise, comprehensive approach, and unwavering commitment to delivering results, Matrix Marketing Group is the perfect choice for AI-driven digital marketing solutions.
Here are some reasons to choose Matrix Marketing Group for AI digital marketing solutions:
- Expertise and Experience: Matrix Marketing Group has a team of skilled professionals with extensive experience in digital marketing and AI technologies. Their expertise enables them to develop and implement effective AI-driven strategies tailored to your business needs and objectives.
- Holistic Approach: Matrix Marketing Group adopts a comprehensive approach to digital marketing, integrating AI technologies with traditional marketing methods to create a cohesive strategy that maximizes impact. Their holistic approach ensures that all digital marketing efforts work together seamlessly, resulting in better ROI and long-term success.
Welcome to the future of AI marketing, where AI blurs the boundary between reality and digital invention.
At Matrix Marketing Services, we design and build AI-driven, performance-based, customer-centric systems that authentically and trustworthy attract, engage, and retain customers. It’s about what you say, how you say it, and when you say it!
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