Content marketing, SEO, online advertising, email marketing, social advertising, and social media management

  • 701% of website visits from email marketing
  • Return On Ad Spend (ROAS) Increased by 78%
  • 63% decrease in the cost of customer acquisition

How Proven Modern Email Marketing Services Can Help Marketers Succeed with Better Lead Conversions

Email marketing is one of the most effective ways to reach and engage with potential customers. In fact, for every $1 spent on email marketing, businesses can expect to earn an average of $36 in return.

However, in order to achieve these results, businesses need to use proven modern email marketing services. These services offer a variety of features that can help marketers create and send more effective emails, track their results, and improve their overall lead conversion rate.

Here are some of the benefits of using proven modern email marketing services:

  • Easy to use: These services are designed to be easy to use, even for beginners. They offer a drag-and-drop email builder, pre-designed templates, and a variety of features that make it easy to create and send professional-looking emails.
  • Powerful segmentation: These services allow marketers to segment their email lists based on a variety of factors, such as demographics, interests, and purchase history. This allows marketers to send more relevant and targeted emails, which can improve open rates, click-through rates, and conversion rates.
  • Advanced analytics: These services offer detailed analytics that track email opens, clicks, and conversions. This data can be used to improve future email campaigns and track the ROI of email marketing.
  • Automated workflows: These services allow marketers to automate their email marketing campaigns. This can free up time and resources so that marketers can focus on other tasks.

Overall, proven modern email marketing services can help marketers achieve better lead conversions by providing them with the tools and features they need to create and send more effective emails, track their results, and improve their overall email marketing strategy.


Email marketing consistently ranks as one of the highest returns on investment (ROI) among marketing channels, making it a powerful tool in your arsenal. A Direct Marketing Association (DMA) report showed that for every $1 spent on email marketing, the average return was $42, making it a highly cost-effective way to reach and engage customers.

For every $1 spent on email marketing, the average return was $42

One of the main reasons why email marketing provides such a high ROI is its direct nature. Emails land straight in your customer’s inbox, making your message more likely to be seen and read. It’s a proactive way to communicate rather than waiting for customers to visit you.

Email marketing is also highly targeted. With robust segmentation capabilities, you can create highly personalized messages that resonate with specific customer groups, increasing engagement and conversion rates. For example, a study by Campaign Monitor found that emails with personalized subject lines are 26% more likely to be opened.

Furthermore, Email marketing allows for detailed analytics, letting you track open rates, click-through rates, and conversions. This tracking ability provides valuable insights into customer behavior and campaign effectiveness, allowing you to tweak and improve your strategy for optimal results.

Lastly, email marketing integrates well with other marketing channels. For example, you can use social media to grow your email list and vice versa, amplifying your overall marketing efforts.
In summary, email marketing’s direct nature, targeted messaging, robust analytics, and integration capabilities contribute to its high ROI, making it an ideal marketing channel for businesses of all sizes.

Online advertising plan, PPC, and Display

  • 251% increase in organic contact form submissions
  • ROAS ratio of 5 to 1
  • 483% increase in organic sessions
  • Custom landing pages and email workflows
  • Email and web copywriting
  • Comprehensive online advertising strategy
email marketing services copywriting

Why Email Marketing Is Important?

Email marketing is important because it’s one of the most cost-effective forms of online marketing available today.

It’s affordable, fast, and convenient and captures customer information that other forms of advertising do not.

Email marketing services are also great for businesses to connect with their customers and prospects.

email marketing services copywriting

What are the 8 types of email marketing?

Email Marketing is a powerful tool that small businesses can use to acquire, engage, and retain customers.  

  • Email Newsletters
  • Indocrination Emails
  • Engagement Emails
  • Ascension Emails
  • Re-engagement Emails
  • Acquisition Emails
  • Retention Emails
  • Promotional Emails

What Types of Email Marketing Content does Matrix Marketing Group Provide?

Matrix Marketing Group, a marketing agency, provides a variety of content types for email marketing campaigns. This includes text-based content, image-based content, and video-based content.

All of these types of content can be used to create engaging and effective email campaigns.

Our goal is to drive traffic to your website, generate leads, and convert more sales.

Email marketing services provided by Matrix Marketing Group offer a wide range of benefits for small businesses.

email marketing services copywriting
sales funnel

What is a drip campaign?

A drip campaign is a marketing strategy that sends a series of automated, personalized emails to a prospect or customer.

The purpose of a drip campaign is to nurture the relationship with the customer or prospect and move them further down the sales funnel.

A drip campaign typically starts with an email that welcomes the customer or prospect and introduces them to the company. The next email in the sequence might provide more information about the company or its products/services. Subsequent emails might offer discounts, free trials, or other special offers.

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