Who’s Right, Sales or Marketing?

Marketing and sales teams often feel at odds with each other. The marketing team works on branding, name recognition, targeting, lead generation, mobile strategy, and the like. The sales team wants solid leads that pay off in terms of signed contracts, orders and long-term relationships. If sales people don't receive quality leads from marketing, or the messages their prospects are getting are off base, they get frustrated with marketing. Marketing gets equally frustrated with the sales team … [Read more...]

4 Steps to Simplify and Explain the Marketing to Sales Funnel

The marketing-to-sales funnel is critical to every business. This is the cycle all buyers go through when deciding what to purchase and then finally committing. But can it be frictionless? With online marketing and lead generation, the cycle has changed in some ways but is essentially the same as it has been since the earliest times of marketplace vendors. Picture yourself at a medieval village on market day. People think they may need what you have, have money ready to spend, do a little … [Read more...]

7 Reasons Why You Should Be Blogging

Marketing strategies can get very complicated, with multiple choices for generating inbound leads. Simplify things by thinking of your marketing strategy as a car, with many parts that must work together. Consider your blog as the oil. You could neglect it for a while, but the car will run much better if you keep it fresh. Keep your blogs updated, lively, and informative, and your marketing engine will coast effortlessly to lead generation. 7 Top Reasons for Regular Blogging  Click to … [Read more...]

Google’s “Mobile-Friendly” Update Could Impact Over 40% of Fortune 500 Websites

"Mobilegeddon" is Upon Us! Is Your Business Mobile-Prepared? Google just released two major changes to its search algorithm, both of which affect mobile-related rankings. According to Google, their mobile update has an even greater impact than Panda and Penguin — both of which have had a huge effect on how companies treat their marketing strategy. Some people are calling it Mobilegeddon. That’s a bit of a stretch. But for the Google search engine it’s the biggest change of the past three years. … [Read more...]

The Top 12 Marketing Blogs You Should Be Following

There is so much online content, it’s easy to suffer from content overload. If everyone in Russia blogged it would equal the number of blogs on the internet today, about 152 million blogs. Which leads you to ask: “What should I read?” “How will I know if their advice is helpful?” “What will help me professional and personally?” I’ve feature these blogs for their thought leadership and presentation. Each of these blogs has helped me gain new perspectives and improved the way I work. I … [Read more...]

8 Benefits of Hiring A Marketing Agency

Marketing is increasingly responsible for more and more. Teams are feeling strapped with limited resources, tight budgets, and there isn’t adequate training available. If you keep your entire marketing team in-house, you could wind up spending your entire budget on payroll and still not have all of the skill sets needed On the other hand, if you outsource all of your marketing, quality and control become concerns. all industries are struggling with this dilemma and it’s something that every … [Read more...]

5 Tips for Companies Who Are Ready to Acquire More Clients

Have you ever heard the owner of a company say they don't want to have predictable revenue growth? Or that they don't want to acquire more clients consistently? Of course not! It's hard to imagine a business that doesn't desire to attract more leads and convert them into new, happy customers. Unfortunately, the acquisition of clients can be viewed as a daunting task and finding where to start the process shouldn't be overlooked. If you can organize your efforts around driving website traffic and … [Read more...]

8 Signs Your Marketing Isn’t Working

You probably suspect it, or maybe you’re just wondering, but I’m guessing it’s why you’re reading this post. Your marketing isn’t quite working. Either you’re not getting enough leads, you’re questioning the technology you’re using (or lack thereof), or you’re just not seeing results. It’s your marketing machine you’re concerned about, and you’re trying to decide if you need to do something about it. But take a look at what you have. If one of the statements below is true, you should take … [Read more...]

Matrix Marketing Group Welcomes Lesa Bannon as Director of Business Development

Expansion Continues in Colorado Matrix Marketing Group, LLC, a performance-based marketing agency, has announced Lesa Bannon to the leadership team. Based out of Denver, Lesa handles new business development and expansion of the nationwide reach of Vermont-based, Matrix Marketing Group. “We are excited to have Lesa join our company.  She brings a unique combination of business acumen, sales, and marketing experience from a variety of industries,” said George Schildge, CEO at Matrix Marketing … [Read more...]

Report Shows Marketers Don’t Know Much about Digital Marketing

Adobe and Advertising Week released some revealing research about how marketers are feeling about digital marketing. I’m not surprised from the findings in this report. Marketers believe measurement is important, but most are struggling to do it well. Reaching and influencing customers, measuring campaign performance, and proving ROI are among the greatest concerns for marketers and senior management. The study, “Digital Distress: What Keeps Marketers Up at Night?” uncovers insights on … [Read more...]