Is Your Small Business Prepared for 2015?

It was over 60 years ago that Edmund Hillary and Sherpa Tenzing Norgay reached the 29,035-foot summit of Everest on May 29, 1953, becoming the first people to stand atop the world’s highest mountain. The Everest summit is filled with heroism and peril. Climbing “Everest”, a daunting task, is seldom successful without the help of the Sherpa people. Running a business is a lot like scaling new heights. From the beginning, the odds are against you – 95% of businesses fail to reach $1 million in … [Read more...]

Can You Afford to Do it Alone? Outsourcing Marketing Strategies for Small Businesses

It was over 60 years ago that Edmund Hillary and Sherpa Tenzing Norgay reached the 29,035-foot summit of Everest on May 29, 1953, becoming the first people to stand atop the world’s highest mountain. Journalists asked who was first to reach the top. Both responded that it was a team effort that made it possible. The Everest summit is filled with heroism and peril. Climbing “Everest”, a daunting task, is seldom successful without the help of the Sherpa people. Running a business is a lot … [Read more...]

Matrix Marketing Group Welcomes Jaclyn Chace as Account Executive

Burlington, VT and New York, NY-- November 4, 2014 -- Matrix Marketing Group, LLC, a performanced-based inbound marketing agency, has announced the addition of Jaclyn Chace to our team. Jaclyn’s role as Account Executive are brand evangelist, client service delivery, and managing the customer experience for our clients in the New England region. Jaclyn brings with her a B.S. in Business Marketing from Liberty University, where she held a spot on the executive board of Administration of … [Read more...]

How Small Businesses can Increase Sales

Get to know your numbers? How many lists must you acquire or impressions must you make to engage someone? How many people must you engage to qualify a need? How many qualified opportunities must you cultivate to write a proposal? How many proposals must you write to close a sale? Is your sales forecast accuracy with +/- 10 percent? When I speak to a business owners or CEO, I ask them to walk me through their buying cycle and explain where the bottlenecks are. Many find this hard to do … [Read more...]

Pay-For-Performance Public Relations Meets Market Demand

Matrix Marketing Group Re-Defines Program to Eliminate Publicity Risks, Guarantee Results for Small to Mid-sized Businesses BURLINGTON, VT and DENVER, CO – August 5, 2014 – Matrix Marketing Group, LLC, a digital marketing and training firm, announced today the full roll-out of its new Pay-for-Performance Public Relations (PR) program designed for small to mid-sized businesses to reduce public relations risk from retainer-based public relations agencies. When CenterStone Technologies, a … [Read more...]

Marketing Plan Audit

Matrix Marketing Group Launches Marketing Plan Audit to Increase Marketing Effectiveness and Sales Results for Small Businesses July 29, 2014—Matrix Marketing Group, LLC today announced its fourth generation Marketing Plan Audit in response to small businesses’ need to increase sales and control costs. A Small Business Marketing Plan Audit is a proven process to help small companies improve their effectiveness of marketing and sales support activities. The Small Business Marketing Plan Audit … [Read more...]

Grow Your Business with Integrated Marketing Programs

Maximize your sales and marketing programs through tightly-integrated programs. When marketing efforts are not successful, many companies wonder why. They try to create  more activity such as distributing direct mail,  updating their Website, or attending a trade show, but are still left disappointed and frustrated with poor sales and under-used resources. Nevertheless why are sales down? Simply stated, marketing efforts must be more than a disconnected series of tasks. Effective marketing … [Read more...]

Pay for Performance Public Relations Programs

It’s out there, but is it right for you? Shortly before his death, Edward Bernays, often called the father of Public Relations, said: “Public Relations cannot step boldly into the new century without first reevaluating what it is and where it is going.” Nineteen years later, “where it is going” seems increasingly clear: Charge clients only for Public Relations (PR) that produces results. A pay-for-performance based concept like this has been widely-recognized by a variety of industries looking … [Read more...]

9 Ways to Successfully Sell Using Social Media

Today, there's a lot of buzz about social media and social selling. But, it’s unclear what is meant by social selling. Can you really sell on social media? Social selling is a misnomer. And, let me tell you why. First, the answer, yes and no. It depends on your business model. Here at Matrix Marketing Group, we have two different business models. The first is a marketing agency where we offer a range of services. We might connect and engage with a potential client on social media, but as the … [Read more...]

This Week Track Your Links with goo.gl

This Week: track your links with goo.gl. Do you or have you ever heard someone say that social media is hard to track and measure? Time out and go to the corner! It's easier to track social media activity now more than ever. Social media is easy to track IF you have the right tools and goo.gl is one of the best, most powerful, and completely free tools out there.  Shorten, share and track your shortened URLs. goo.gl  that packs some serious tracking power.  goo.gl allows you to track, in … [Read more...]