8 Benefits of Hiring A Marketing Agency

Marketing is increasingly responsible for more and more. Teams are feeling strapped with limited resources, tight budgets, and there isn’t adequate training available. If you keep your entire marketing team in-house, you could wind up spending your entire budget on payroll and still not have all of the skill sets needed On the other hand, if you outsource all of your marketing, quality and control become concerns. all industries are struggling with this dilemma and it’s something that every … [Read more...]

5 Tips for Companies Who Are Ready to Acquire More Clients

Have you ever heard the owner of a company say they don't want to have predictable revenue growth? Or that they don't want to acquire more clients consistently? Of course not! It's hard to imagine a business that doesn't desire to attract more leads and convert them into new, happy customers. Unfortunately, the acquisition of clients can be viewed as a daunting task and finding where to start the process shouldn't be overlooked. If you can organize your efforts around driving website traffic and … [Read more...]

8 Signs Your Marketing Isn’t Working

You probably suspect it, or maybe you’re just wondering, but I’m guessing it’s why you’re reading this post. Your marketing isn’t quite working. Either you’re not getting enough leads, you’re questioning the technology you’re using (or lack thereof), or you’re just not seeing results. It’s your marketing machine you’re concerned about, and you’re trying to decide if you need to do something about it. But take a look at what you have. If one of the statements below is true, you should take … [Read more...]

Matrix Marketing Group Welcomes Lesa Bannon as Director of Business Development

Expansion Continues in Colorado Matrix Marketing Group, LLC, a performance-based marketing agency, has announced Lesa Bannon to the leadership team. Based out of Denver, Lesa handles new business development and expansion of the nationwide reach of Vermont-based, Matrix Marketing Group. “We are excited to have Lesa join our company.  She brings a unique combination of business acumen, sales, and marketing experience from a variety of industries,” said George Schildge, CEO at Matrix Marketing … [Read more...]

Report Shows Marketers Don’t Know Much about Digital Marketing

Adobe and Advertising Week released some revealing research about how marketers are feeling about digital marketing. I’m not surprised from the findings in this report. Marketers believe measurement is important, but most are struggling to do it well. Reaching and influencing customers, measuring campaign performance, and proving ROI are among the greatest concerns for marketers and senior management. The study, “Digital Distress: What Keeps Marketers Up at Night?” uncovers insights on … [Read more...]

Matrix Marketing Group Welcomes Robin Emiliani as Vice President

Matrix Marketing Group Reignites Colorado BURLINGTON, VT and DENVER, CO -- February 10, 2015 -- Matrix Marketing Group, LLC, a performanced-based inbound marketing agency, has announced the addition of Robin Emiliani to the leadership team. Based out of Denver, Robin is responsible for identifying and implementing profitable business strategies for the target markets, and expanding the nationwide reach of Vermont-based, Matrix Marketing Group. “We are excited to have Robin join our company … [Read more...]

How to Grow Your Business Profitably in 2015

Use digital marketing to grow your local business. Close your performance gaps and create a performance-driven business. Grow your business with inbound marketing. Create a connection to buyers' experience. Use analytics to show results. Create a predictable marketing system that drives sales. This Seminar is FREE for: Small business owner Entrepreneur Start-up companies Mid-sized companies Freelancers and Independant Consultants Guest Speakers and … [Read more...]

Is Your Small Business Prepared for 2015?

It was over 60 years ago that Edmund Hillary and Sherpa Tenzing Norgay reached the 29,035-foot summit of Everest on May 29, 1953, becoming the first people to stand atop the world’s highest mountain. The Everest summit is filled with heroism and peril. Climbing “Everest”, a daunting task, is seldom successful without the help of the Sherpa people. Running a business is a lot like scaling new heights. From the beginning, the odds are against you – 95% of businesses fail to reach $1 million in … [Read more...]

Can You Afford to Do it Alone? Outsourcing Marketing Strategies for Small Businesses

It was over 60 years ago that Edmund Hillary and Sherpa Tenzing Norgay reached the 29,035-foot summit of Everest on May 29, 1953, becoming the first people to stand atop the world’s highest mountain. Journalists asked who was first to reach the top. Both responded that it was a team effort that made it possible. The Everest summit is filled with heroism and peril. Climbing “Everest”, a daunting task, is seldom successful without the help of the Sherpa people. Running a business is a lot … [Read more...]

Matrix Marketing Group Welcomes Jaclyn Chace as Account Executive

Burlington, VT and New York, NY-- November 4, 2014 -- Matrix Marketing Group, LLC, a performanced-based inbound marketing agency, has announced the addition of Jaclyn Chace to our team. Jaclyn’s role as Account Executive are brand evangelist, client service delivery, and managing the customer experience for our clients in the New England region. Jaclyn brings with her a B.S. in Business Marketing from Liberty University, where she held a spot on the executive board of Administration of … [Read more...]