4 Ways to Improve Your Customer’s Journey

In today’s marketing environment, nothing is static. And it’s clear that a lot of marketing, as we previously knew it, has drastically changed. Where we used to focus on the funnel, we are now having to reach our customers in places and in ways we never have before. As you plan your marketing strategy, you have to meet your potential customer on a journey that takes a lot of twists and turns. You have to be able to make the ride one they don’t want to get off and one they would recommend to … [Read more...]

Matrix Marketing Group Expands Client Services Team

Marketing Agency Adds Two Senior Executives to its Team Roster DENVER, CO –  Matrix Marketing Group, LLC, a leading provider of performance-based marketing services and technologies, today announced that it has hired Gem Swartz to head up its account management department as vice president of client services. Amanda Gregory joins the team as senior account director. Both Gem and Amanda bring senior account management and delivery expertise to the growing Matrix Marketing Group team in Denver, … [Read more...]

7 Signs You’ve Found Your Next Marketing Leader

When it comes to your marketing plan, a lot is riding on it being great. But if you want a great marketing program, you need to have someone great leading your marketing initiatives. How do you get that, though? What are the steps that you need to take to ensure that you hire the right person? There are many qualities you should look for when you are interviewing candidates. 7 Qualities to Look for in Your Next Marketing Leader Here are seven qualities you should see in a candidate before … [Read more...]

Matrix Marketing Group Wins KPM Exceptional Account

Regional Distributor of Outdoor Power Equipment Signs Up for Marketing Services DENVER, CO and LANDING, NJ –  Matrix Marketing Group, LLC, a leading provider of digital marketing, today announced that KPM Exceptional (KPM), a New Jersey-based distributor of outdoor power equipment, has signed an agreement with Matrix Marketing Group to provide marketing services, including strategy, content marketing, and marketing automation. “Matrix Marketing Group will be integral to taking our business … [Read more...]

Agency Billing: Hourly vs. Packaged

Weigh your options Many marketing agencies bill clients using an outdated method that rewards ineffectual behavior. Traditional billable hours are flawed; both the agency and the client suffer because of this substandard billing. Moving towards a progressive, flat fee billing method results in positive changes for the agency and its clients.  Conventional Agency Billing Conventionally, marketing agencies bill using an hourly rate. The rate varies based on which of the agency's employees is … [Read more...]

17 Sales Development Stats for Sales Reps

U.S. “Switching Economy” Puts Up To $1.3 Trillion of Revenue Up for Grabs for Companies Offering Superior Customer Experiences, Accenture Research Finds. Sales people of all types have their jobs cut out for them. Outbound marketing is shifting to inbound marketing or interruption marketing vs. permission marketing. Response rates are dropping, sales are becoming more complex, and as a result it’s getting more and more difficult to break through to the right person. And the buyer journey is … [Read more...]

6 Ways to Accelerate Sales

Making sales happen is the hallmark of success. Making them happen even faster is not only successful, but smart. So what can you do to generate more sales faster? Take note and make smart choices. 1. Concentrate on strongest personas Buyer personas are what the old-school marketers would have called a target audience. With personas, you're zeroing in on one or more typical buyers. You may have some personas that will make a small order fairly quickly. You could have one that analyzes and … [Read more...]

5 Do’s and Don’ts to Improve Marketing ROI

Ah, the all-powerful Return on Investment measurement. ROI is ensuring that the dollars you're spending are bringing in more than what went out. It's also being sure that if your dollars are not delivering value, you stop and reallocate quickly. How much ROI is a matter of debate and depends on the business, but ROI should almost always be in the positive territory. 1. Do understand what ROI means in terms of marketing. With metrics that measure audience engagement, brand awareness, social … [Read more...]

6 Tips to Close a Deal: From Lead to Payment ASAP

Lead generation a big step in the right direction for your marketing. It's the top of any marketing-to-sales funnel. So, how do you quickly move those leads through a process to get the sale? Let's explore some of the ways to achieve this. 1. Identify the personas You need to understand who your buyers are. They will likely require different communication styles and different responses. Perhaps you will learn that you have competitive browsers, people who are scoping out all the different … [Read more...]

Who’s Right, Sales or Marketing?

Marketing and sales teams often feel at odds with each other. The marketing team works on branding, name recognition, targeting, lead generation, mobile strategy, and the like. The sales team wants solid leads that pay off in terms of signed contracts, orders and long-term relationships. If sales people don't receive quality leads from marketing, or the messages their prospects are getting are off base, they get frustrated with marketing. Marketing gets equally frustrated with the sales team … [Read more...]