8 Signs Your Marketing Isn’t Working

You probably suspect it, or maybe you’re just wondering, but I’m guessing it’s why you’re reading this post. Your marketing isn’t quite working. Either you’re not getting enough leads, you’re questioning the technology you’re using (or lack thereof), or you’re just not seeing results. It’s your marketing machine you’re concerned about, and you’re trying to decide if you need to do something about it. But take a look at what you have. If one of the statements below is true, you should take … [Read more...]

Matrix Marketing Group Welcomes Lesa Bannon as Director of Business Development

Expansion Continues in Colorado Matrix Marketing Group, LLC, a performance-based marketing agency, has announced Lesa Bannon to the leadership team. Based out of Denver, Lesa handles new business development and expansion of the nationwide reach of Vermont-based, Matrix Marketing Group. “We are excited to have Lesa join our company.  She brings a unique combination of business acumen, sales, and marketing experience from a variety of industries,” said George Schildge, CEO at Matrix Marketing … [Read more...]

Report Shows Marketers Don’t Know Much about Digital Marketing

Adobe and Advertising Week released some revealing research about how marketers are feeling about digital marketing. I’m not surprised from the findings in this report. Marketers believe measurement is important, but most are struggling to do it well. Reaching and influencing customers, measuring campaign performance, and proving ROI are among the greatest concerns for marketers and senior management. The study, “Digital Distress: What Keeps Marketers Up at Night?” uncovers insights on … [Read more...]

How to Grow Your Business Profitably in 2015

Use digital marketing to grow your local business. Close your performance gaps and create a performance-driven business. Grow your business with inbound marketing. Create a connection to buyers' experience. Use analytics to show results. Create a predictable marketing system that drives sales. This Seminar is FREE for: Small business owner Entrepreneur Start-up companies Mid-sized companies Freelancers and Independant Consultants Guest Speakers and … [Read more...]

Is Your Small Business Prepared for 2015?

It was over 60 years ago that Edmund Hillary and Sherpa Tenzing Norgay reached the 29,035-foot summit of Everest on May 29, 1953, becoming the first people to stand atop the world’s highest mountain. The Everest summit is filled with heroism and peril. Climbing “Everest”, a daunting task, is seldom successful without the help of the Sherpa people. Running a business is a lot like scaling new heights. From the beginning, the odds are against you – 95% of businesses fail to reach $1 million in … [Read more...]

Can You Afford to Do it Alone? Outsourcing Marketing Strategies for Small Businesses

It was over 60 years ago that Edmund Hillary and Sherpa Tenzing Norgay reached the 29,035-foot summit of Everest on May 29, 1953, becoming the first people to stand atop the world’s highest mountain. Journalists asked who was first to reach the top. Both responded that it was a team effort that made it possible. The Everest summit is filled with heroism and peril. Climbing “Everest”, a daunting task, is seldom successful without the help of the Sherpa people. Running a business is a lot … [Read more...]

Matrix Marketing Group Welcomes Jaclyn Chace as Account Executive

Burlington, VT and New York, NY-- November 4, 2014 -- Matrix Marketing Group, LLC, a performanced-based inbound marketing agency, has announced the addition of Jaclyn Chace to our team. Jaclyn’s role as Account Executive are brand evangelist, client service delivery, and managing the customer experience for our clients in the New England region. Jaclyn brings with her a B.S. in Business Marketing from Liberty University, where she held a spot on the executive board of Administration of … [Read more...]

How Small Businesses can Increase Sales

Get to know your numbers? How many lists must you acquire or impressions must you make to engage someone? How many people must you engage to qualify a need? How many qualified opportunities must you cultivate to write a proposal? How many proposals must you write to close a sale? Is your sales forecast accuracy with +/- 10 percent? When I speak to a business owners or CEO, I ask them to walk me through their buying cycle and explain where the bottlenecks are. Many find this hard to do … [Read more...]

Pay-For-Performance Public Relations Meets Market Demand

Matrix Marketing Group Re-Defines Program to Eliminate Publicity Risks, Guarantee Results for Small to Mid-sized Businesses BURLINGTON, VT and DENVER, CO – August 5, 2014 – Matrix Marketing Group, LLC, a digital marketing and training firm, announced today the full roll-out of its new Pay-for-Performance Public Relations (PR) program designed for small to mid-sized businesses to reduce public relations risk from retainer-based public relations agencies. When CenterStone Technologies, a … [Read more...]

Marketing Plan Audit

Matrix Marketing Group Launches Marketing Plan Audit to Increase Marketing Effectiveness and Sales Results for Small Businesses July 29, 2014—Matrix Marketing Group, LLC today announced its fourth generation Marketing Plan Audit in response to small businesses’ need to increase sales and control costs. A Small Business Marketing Plan Audit is a proven process to help small companies improve their effectiveness of marketing and sales support activities. The Small Business Marketing Plan Audit … [Read more...]