geo-targeting Real-World eCommerce Case Study

How to Improve Sales in a Geo-Targeted Area: A Real-World eCommerce Case Study

14 minutes of reading / By Sabine Wolf / April 14, 2025 / Case studies

How to Improve Sales in a Geo-Targeted Area: A Real-World eCommerce Case Study Learn How to Improve Sales in a Geo-Targeted Area: A Real-World eCommerce Case Study. Improving sales in a geo-targeted area is both an art and a science. Whether you’re a small business, a local service provider, or an eCommerce store, localizing your […]

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How To Install Google Tag For Conversion Tracking

11 minutes of reading / By Ashley Andersson / April 12, 2025 / Google Ads

How To Install Google Tag For Conversion Tracking Learn How To Install Google Tag For Conversion Tracking. Introduction: The Evolution of Search Imagine a world a decade ago where search engines merely directed users to websites, leaving businesses clueless about what happened afterward. Fast-forward to today, and over 90% of global internet users are utilizing

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The Rise of Social Commerce: Integrating Shopping with Social Media

11 minutes of reading / By Sabine Wolf / April 8, 2025 / ai social media marketing, social media

The Rise of Social Commerce: Integrating Shopping with Social Media Learn About The Rise of Social Commerce: Integrating Shopping with Social Media to Increase Sales. Introduction to The Rise of Social Commerce. Imagine a world where over 74% of consumers rely on social networks to make purchase decisions (MatrixLabX). Ten years ago, search engines were

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The Evolving Role of the Marketer in the Age of AI: From Taskmaster to Strategist

12 minutes of reading / By Ashley Andersson / April 8, 2025 / ai, AI agentic platform, Marketing

The Evolving Role of the Marketer in the Age of AI: From Taskmaster to Strategist Learn About The Evolving Role of the Marketer in the Age of AI: From Taskmaster to Strategist Introduction The Shift in Search: A Decade of Transformation Ten years ago, typing a query into a search engine often meant sifting through

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How to Leverage Google’s Responsive Search Ads (RSAs)

11 minutes of reading / By Sabine Wolf / April 5, 2025 / Google Ads

How to Leverage Google’s Responsive Search Ads (RSAs) Learn How to Leverage Google’s Responsive Search Ads (RSAs) for More Sales. Introduction Google is sunsetting call-only ads, which means businesses that rely on direct phone leads need a new strategy—fast. But don’t worry, you’re not out of options. There are smarter ways to drive high-intent calls

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Optimizing Email Marketing Campaigns Artificial Intelligence

Optimizing Email Marketing Campaigns with Artificial Intelligence

12 minutes of reading / By Sabine Wolf / April 4, 2025 / Email marketing

Optimizing Email Marketing Campaigns with Artificial Intelligence. Learn About Optimizing Email Marketing Campaigns with Artificial Intelligence. Introduction The digital landscape has undergone a transformative shift in the past decade, particularly in how businesses engage with customers. A staggering statistic from Statista reveals that the number of email users globally has surged to over 4 billion

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The Different Types of Google Ads And When to Use Them

21 minutes of reading / By Ashley Andersson / April 2, 2025 / Google Ads, Google Tag Manager

The Different Types of Google Ads And When to Use Them Learn About Different Types of Google Ads And When to Use Them. Introduction to The Different Types of Google Ads In the rapidly evolving landscape of digital marketing, search engine usage has skyrocketed, with a report from Statista revealing a staggering 90% increase in

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The Algorithmic Aesthetic: How Social Media Is Designing Human Taste

11 minutes of reading / By Matrix Content Team / March 31, 2025 / social media, ai social media marketing

The Algorithmic Aesthetic: How Social Media Is Designing Human Taste Learn About the Algorithmic Aesthetic: How Social Media Is Designing Human Taste, Introduction Ten years ago, a typical search for “home decor ideas” might have led a curious internet user through various sources: personal blogs, magazine websites, and perhaps a few curated forums. Today, the

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AI-Enhanced Lookalike Audiences in Ad Platforms for More Sales

13 minutes of reading / By Sabine Wolf / March 29, 2025 / advertising, programmatic advertising

AI-Enhanced Lookalike Audiences in Ad Platforms for More Sales Learn About AI-enhanced Lookalike Audiences in Ad Platforms for More Sales. Unlocking the Power of AI-Enhanced Lookalike Audiences: The Key to PPC Success In the fast-paced world of digital advertising, PPC ad managers often face a daunting challenge: finding and effectively targeting the right audience. With

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Cost to Advertise YouTube local business

How Much Does It Cost to Advertise YouTube for Local Business?

12 minutes of reading / By Ashley Andersson / March 27, 2025 / Google Ads

How Much Does It Cost to Advertise YouTube for Local Business? Learn How Much Does It Cost to Advertise YouTube for Local Business? The cost of advertising on YouTube can vary significantly depending on several factors, such as ad format, targeting options, and your campaign’s overall budget. YouTube primarily uses a bidding system for its

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