Purpose-Driven Marketing: How to Build a Brand that Stands for Something

9 minutes of reading / By Sabine Wolf / July 31, 2024 / Marketing

The Power of Purpose-Driven Marketing Shifting Paradigms in Marketing In today’s competitive landscape, consumers crave more than just products or services; they seek brands that resonate with their values and beliefs. Purpose-driven marketing transforms how companies connect with their audiences, creating deep emotional bonds and fostering long-term loyalty. For marketing managers, embracing purpose-driven strategies is […]

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Cracking the Code: The CMO’s Playbook for Creating Viral Short-Form Video Content

9 minutes of reading / By Sabine Wolf / July 30, 2024 / video marketing, business

Cracking the Code to Viral Video Success The Rise of Short-Form Video Content In the fast-paced world of digital marketing, short-form video content has emerged as a game-changer. With platforms like TikTok, Instagram Reels, and YouTube Shorts gaining massive popularity, the potential for creating viral content has never been greater. As a marketing manager, understanding

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Beyond the Dashboard: Unlocking the Hidden ROI of Marketing

9 minutes of reading / By Ashley Andersson / July 29, 2024 / Marketing

Unveiling the True Value of Marketing: Beyond the Dashboard’s Surface In marketing, the pursuit of quantifiable returns on investment (ROI) has long been confined to traditional dashboards. However, a vast reservoir of untapped potential lies just beneath the surface. This article aims to unravel marketing’s hidden ROI, venturing beyond the limitations of conventional metrics and

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Landing Page Optimization: Best Practices and Tips

11 minutes of reading / By Ashley Andersson / July 24, 2024 / landing pages

Mastering Landing Page Optimization: Best Practices & Tips When Mary received this letter from her team, she took immediate action. To: Mary Jones, CMO Subject: Landing Page Optimization: The Key to Unlocking Marketing Success Dear Mary, I’m writing to emphasize the importance of mastering landing page optimization (LPO) as a core component of our marketing

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The Kanban Approach to Efficient PPC Campaign Management

10 minutes of reading / By Ashley Andersson / July 22, 2024 / advertising

Optimizing PPC Campaign Management Effectively with the Kanban Methodology Learn How to Use KanBan PPC Campaign Management. Discover how the Kanban approach, a popular project management technique, can be successfully applied to PPC campaign management to streamline workflows, enhance collaboration, and maximize campaign efficiency. With its focus on visualization, continuous improvement, and iterative processes, Kanban

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How to Perform a Google Ads Audit for a Local Business

9 minutes of reading / By George Schildge / June 28, 2024 / Google Ads

How to Perform a Google Ads Audit for a Local Business Picture this: your local business has been running Google Ads campaigns for months, yet the results must be more impressive. You’re pouring resources into advertising but not seeing the return on investment (ROI) you anticipated. Could there be inefficiencies lurking within your campaigns? If

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SEO Mind Games: Decode Searcher Bias for Content Success

8 minutes of reading / By George Schildge / May 12, 2024 / seo

SEO Mind Games: Decode Searcher Bias for Content Success SEO Mind Games: Decode Searcher Bias for Content Success Today’s Chief Marketing Officers (CMOs) continually deal with the challenge of optimizing search engine marketing. You may find that despite optimizing keywords and mapping your search strategy, your search return on investment (ROI) needs to hit the

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Semantic Relevance Search Vs. Context Search

9 minutes of reading / By George Schildge / May 9, 2024 / seo

Semantic Relevance Search Vs. Context Search Learn about semantic relevance search vs. context search to improve marketing search ROI. As a Chief Marketing Officer (CMO), you are all too familiar with the problem of underperforming marketing strategies. Despite hiring accomplished marketers and investing in an array of marketing channels, you’re not seeing the return on

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Evolve Brand Management to Drive Business Value

10 minutes of reading / By Ashley Andersson / April 18, 2024 / branding

Evolve Brand Management to Drive Business Value Learn How to Evolve Brand Management to Drive Business Value. As a Chief Marketing Officer (CMO), you must contend with various challenges, one of the most notable being poor marketing ROI. This is often a result of inefficiencies in marketing operations, inability to leverage marketing data effectively, or

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Taking A Human + Approach To How We Coexist With Technology

6 minutes of reading / By George Schildge / April 16, 2024 / Marketing

Taking a human + approach to how we coexist with technology Learn how to take a human + approach to coexisting with technology. Elevate Your Brand: Harness Personalization with Matrix Do you need more personalization in your branding strategy? Despite your best efforts, is your brand failing to resonate with your target audience on a

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