Customer Acquisition Costs (CAC) are Soaring: The average CAC across industries has risen by over 60% in the past five years. This means businesses spend significantly more to acquire each new customer, with some industries like manufacturing, e-commerce, software as a service (SaaS), and financial services experiencing even higher increases. This alarming trend necessitates a reevaluation of marketing strategies and a focus on optimizing customer acquisition channels for greater efficiency. Industry benchmark: We compare your CAC against your industry average and top performers and identify areas where you can optimize spending and improve conversion rates throughout the customer journey. For example, most landing pages get a 2.35% conversion rate, while the top performers clocked in at 10% or better.

While CAC is increasing, CLTV is, on average, declining across many industries. This means customers spend less over their lifetime with a company, primarily due to increased competition, shorter customer attention spans, and evolving consumer preferences. This is a major concern as it directly impacts businesses’ long-term profitability and sustainability. Industry benchmark: We analyze your CLTV against your industry peers, identify customer segments with the highest CLTV potential, and tailor retention strategies to maximize their lifetime value. Focus on building stronger customer relationships, providing personalized experiences, and fostering loyalty to combat this alarming trend.

An alarming number of consumers are using ad blockers, with usage rates exceeding 40% in some demographics. Additionally, growing privacy concerns and stricter data regulations make it harder for marketers to reach and track their target audiences. This trend significantly impacts the effectiveness of traditional advertising channels and necessitates a shift towards more privacy-conscious and consumer-centric marketing approaches. Industry benchmark: Matrix will assess your website and advertising campaigns for ad-blocker compatibility and explore alternative channels such as content marketing, influencer partnerships, and personalized email marketing to reach your audience effectively while respecting their privacy. Stay informed about evolving privacy regulations and adapt your data collection and marketing practices accordingly.