Whole Product

A product definition concept that emphasizes delivering all aspects of a product which are required for it to deliver its full value. This would include training materials, support systems, cables, how to recipes, additional hardware/software, standards and procedures, implementation, applications consulting – any constitutive elements necessary to assure the customer will have a successful experience and achieve at least minimum required value from the product. Often elements of the whole product are provided via alliances with others. This term is most often used in the context of planning high technology products.