swot analysis

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SWOT analysis: A strategic planning tool that helps organizations identify their strengths, weaknesses, opportunities, and threats. SWOT analysis is often used to develop business plans and marketing strategies.

Alternative Meanings:
  • SWOT Analysis
    Strengths, Weaknesses, Opportunities, and Threats Analysis. A SWOT analysis evaluates a company in terms of its advantages and disadvantages versus competitors, customer requirements, and market/economic environmental conditions.

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