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Services
The Prompt
The Studio
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Contact

Services
The Prompt
The Studio
Pricing
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Contact

Services
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The Studio
Pricing
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Contact

cannibalization

By matrixddev2022 / September 9, 2023

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ALL 0-9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Cannibalization: When a new product or service takes market share away from an existing product or service.

Alternative Meanings:

Cannibalization
That portion of the demand for a new product that comes from the erosion of the demand for (sales of) a current product the firm markets. (See Chapter 34 in The PDMA HandBook 2nd Edition).

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