programmatic advertising

Google AdWords

What is Google AdWords: #1 Ultimate Ads Guide

#1 Reason To Comprehend Google AdWords Today In today’s digital world, you can’t afford to ignore the power of Google AdWords. You’ve heard about Google AdWords, but you’re unsure what it is or why your business should use it! Google AdWords is a powerful advertising tool that allows businesses to promote their products and services […]

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Programmatic Advertising

What is Programmatic Advertising and How Does it Work?

How does programmatic advertising work?  Programmatic advertising uses algorithmic software that handles the sale and placement of digital ad impressions via ad exchange platforms – in a fraction of a second.  Programmatic also incorporates traffic data and online targeting methods to serve impressions more accurately, efficiently, and at scale, which means better ROI for advertisers

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smart targeting AI

Smart Targeting: And the Rise of AI?

How to Use Smart Targeting And the Rise of AI Smart targeting is a marketing application of artificial intelligence to predict the preferences and habits of internet users. Artificial intelligence uses previous user actions to decide how to display content best. The more information collected on a user, the more personalized the experience. Targeting allows

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