What is content marketing, and why is it important? Emily was an ambitious marketing strategist known for deeply understanding her audience. She prided herself on crafting personalized, engaging content. Her secret weapon? The empathy map—a tool she had always used to keep her finger on the pulse of her audience’s needs, emotions, and desires. But […]
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Marketing Strategy that Will Send Sales Soaring Learn About a Marketing Strategy that Will Sends Sales Soaring The CMO of a successful B series tech startup was shocked when she noticed the leads from their website had dropped by an alarming 63% month over month. It just didn’t make sense – they had only made
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Finally, CRM, marketing automation, and customer service management by HubSpot. CRM with marketing automation and customer relationship management by HubSpot In the digital age, it’s become clear that customer relationships are the key to long-term success for any business. But with so many tools available today, how does a small or midmarket company know which
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Sales strategies for technology companies have shifted fast How Matrix and HubSpot create a sales strategy for technology companies to secure more sales. Sales strategy for technology companies needs to be tuned at all levels and more than once a year. But who has time? Sales strategy is always a hot topic for technology companies
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Why Inbound Marketing is Essential for Midmarket Companies with HubSpot Installed Inbound marketing is a powerful marketing strategy that can help you attract more visitors, convert more leads, and close more deals. With inbound marketing, you create valuable content that draws prospects to your website. If you’re looking to increase revenue with a midmarket inbound
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What is a database for customer relationship management, and how does it help your business? Learn all about a database for customer relationship management and how it helps your business. If understood and managed correctly, your database for customer relationship management is your goldmine. Siebel CRM Systems, Inc. was a software company principally designing, developing,
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Proven HubSpot Implementation Plan to Improve Your Customer Experience Your HubSpot implementation plan goes beyond inbound. It is a complete front-office strategy, revenue systems, and sales programs to drive growth. Most businesses understand the importance of strong marketing and sales strategies, revenue systems, and marketing programs. But what happens when your business needs more than
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Are You Planning a CX Transformation? Planning your CX transformation for your brand? It’s important to have a good customer experience because it can make customers more likely to return, recommend the company to others, and be more forgiving if there is a problem. The customer experience is upfront for the board of directors and
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3 key drivers of a successful customer experience transformation Leverage the 3 key pillars of a successful customer experience transformation and get your customer back. When it comes to customer experience transformations, there are three main building blocks that you need to focus on to be successful in the midmarket. The first is understanding the
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A lack of quality leads can fill the sales pipeline, but it can also kill a midmarket company. The lack of quality leads to filling the sales pipeline, which is frustrating for midmarket company management teams. When a business crosses over into the midmarket, the playing field changes, growth is important, but not at the
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