What is a market requirements document? Learn what a market requirements document is and how to use one. A market requirements document (MRD) is a critical tool for companies who want to stay ahead of the competition. It helps them assess a product’s or service’s viability and determine what features and functionality should be included […]
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Sales Consulting for Discrete Manufacturing in Companies Sales consulting for discrete manufacturing companies in the US. I spent 12 years in manufacturing to product development, where I ran the Six Sigma implementation at Sun Microsystems, ran production lines, and optimized front-to-back office operations selling ERP platforms. What amazes me about marketing professionals, most have never
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7 Steps for Cut Marketing Costs During an Economic Downturn Steal these 7 steps for marketing cost-cutting during an economic downturn before it’s too late. Marketing can be a huge expense for businesses, especially during an economic downturn. But it’s important to continue marketing your business to maintain market share and keep revenue flowing. There
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How to perform a marketing department reorganization for CMOs Performing a marketing department reorganization can seem daunting, but it can be a smooth transition with careful planning and execution. You’ll want to start by assessing your team’s strengths and weaknesses, then develop a plan that best utilizes everyone’s skills. You’ll also need to create new
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How to Increase your Website’s Domain Authority for Tooling and Drilling Rig Manufacturers Increase your website’s domain authority for tooling, drilling rig manufacturers, or any other manufacturing firm. Domain authority (DA) is one of the most important metrics you can track for your website. A high DA means that your website is authoritative and trusted
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5 Ways Targeted Communications Set Logistics and Supply Chain Companies Apart Steal these 5 ways targeted communications set logistics and supply chain companies can bring their unique value proposition to life to better positioning. In any industry, companies need to set themselves apart from the competition. And for logistics and supply chain companies, communications is
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Pricing for Professional Services – The Basics of the Business Model Regarding pricing for professional services from a consulting and professional service firm, there are three main models to consider: Fixed Price, Hourly Rate, and Project Based. Let’s take a closer look at each one. Is the price worth the effort for a failing business?
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Comprehensive Guide to Creating Cornerstone Content for Construction General Contractors Use the comprehensive guide to creating cornerstone content for construction general contractors. Are you a construction general contractor looking to attract and retain customers? By creating valuable, informative, and engaging content on their website, general construction contractors can set themselves apart from the competition and
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Why Marketing Automation for Prefabricated Building Companies is a Must? Why Marketing Automation for Prefabricated Building Companies is a Must? Building a prefabricated building is no easy task. There are so many different things to consider, from the materials you’ll use, to the design of the building, to how you’ll market it. 80% of marketing
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What is HubSpot Consulting? If you’re looking for help with your marketing, sales, or customer service, HubSpot consulting may be the perfect solution! HubSpot Consulting is a professional service that helps businesses with marketing, sales, and customer service. Learn what HubSpot advising is and how it can help you grow your business. A professional service
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