Unified Causal Intelligence Architect Future Marketing

Unified Causal Intelligence: The Next Evolution in Organizational Decision Science — and How PrescientIQ Is Making It Real

15 minutes of reading / By Sabine Wolf / October 24, 2025 / marketing organization

Unified Causal Intelligence: The Next Evolution in Organizational Decision Science Learn How Unified Causal Intelligence is The Next Evolution in Organizational Decision Science. Introduction: From Data Overload to Causal Clarity Organizations today are swimming in oceans of data — from marketing dashboards and CRM reports to finance systems and operational metrics. Yet despite the explosion […]

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The Revenue Engineering Mandate: A Guide to Performance-Based AI Marketing for Guaranteed B2B Growth

15 minutes of reading / By George Schildge / July 22, 2025 / ai, marketing organization

The Revenue Engineering Mandate: A Guide to Performance-Based AI Marketing for Guaranteed B2B Growth Learn About The Revenue Engineering Mandate: A Guide to Performance-Based AI Marketing for Guaranteed B2B Growth. For decades, B2B companies have approached growth by investing in two distinct and disconnected categories: marketing agencies and marketing software. There’s a dangerous misconception in

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Top Low-Risk Business Areas to Implement Use Cases for Maximum ROI

10 minutes of reading / By Sabine Wolf / December 9, 2024 / Budgets, marketing organization

Top Low-Risk Business Areas to Implement Use Cases for Maximum ROI Learn About the Top Low-Risk Business Areas to Implement Use Cases for Maximum ROI. Discovering High-Impact, Low-Risk Business Areas for Maximum ROI: A Guide for CMOs In today’s fast-paced business landscape, where every decision can significantly impact the bottom line, CMOs constantly seek innovative

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Empowering Colorado Marketing Teams: Effective Strategies to Optimize Marketing ROI

13 minutes of reading / By Sabine Wolf / November 1, 2023 / marketing organization

Empowering Colorado Marketing Teams: Effective Strategies to Optimize Marketing ROI Empowering Colorado Marketing Teams for Strategies to Optimize Marketing ROI In the competitive business landscape, the goal of every marketing team centers on one fundamental concept – optimizing Marketing Return on Investment (ROI). For marketing teams in Colorado, this is no different. The power to

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AI CMO: The New Era of Chief Marketing Officers

8 minutes of reading / By George Schildge / October 8, 2023 / business, marketing organization

AI CMO: The New Era of Chief Marketing Officers AI CMO: The New Era of Chief Marketing Officers Artificial intelligence (AI) is transforming the Chief Marketing Officer (CMO) role. In the new era of AI, CMOs are responsible for leveraging AI to drive marketing strategy, personalization, efficiency, and effectiveness. AI is enabling CMOs to do

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AI Marketing Operating Model: Meet your new MOM

20 minutes of reading / By Sabine Wolf / January 13, 2023 / marketing organization

Introducing your new go-to for modern marketing – MOM, short for ‘Modern AI Marketing Operating Model.’ As businesses strive to optimize budget spend and achieve goals, the AI Marketing Operating Model (MOM) has emerged as an indispensable solution for streamlining marketing efforts. To drive revenue growth in the digital age, new data shows that marketing

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