How to Create a Branding Guide A branding guide is essential for any DTC, B2B, or B2C business. A branding guide is not just about logos and colors- it’s about everything from fonts to layouts. So before you go too far into your next project, make sure to think about these things! As a designer, […]
Branding
Brand Purpose is Important to Your Brand Success
Your Brand Success is Defined by Your Brand Purpose Brand purpose is typically a phrase or sentence that summarizes the company’s reason to exist and how it wants to impact the world in a particular way positively. It could be something like, “Our mission is to make people feel completely at home.” “Why should I […]
#1 Brand Strategy in Marketing: The Importance of a Reason to Be
Accelerate Your Company with a Better Brand Strategy in Marketing Some brand managers may believe that they can succeed by following a brand strategy in marketing, but it is only successful if the brand has a reason to be. What does this mean? It means that your brand needs to have an important purpose for […]
The Invaluable 12 Archetypes in Branding: Connect with Your Target Audience
What is Color Theory in Branding and Design?
Color theory is both the science and art of using color. Today it makes sense to understanding color theory, including color theory for designers. The principles of color theory and color theory psychology digital or print media can make your response rate soar. The color theory explains how humans perceive color; and the visual effects of how colors […]
7 Tips for Product Branding a Product Business
Top Product Branding Tips for a Product Business Learn about product branding a product based business is simple with these 7 tips. Why do we choose big brands over their cheaper alternatives? The answer is simple – because we trust them. And, believe it or not, the majority of customers think this way. According to […]