Author name: Sabine Wolf

Sabine Wolf
lighthouse innovation team

Why You Don’t Need an Inbound Marketing Agency in 2022

Why you don’t need an inbound marketing agency in 2022 Why would you need an inbound marketing agency in 2022? Is there anything other than foundational tactical work? No offense to the inbound agencies out there but inbound is hygiene for most enterprise firms, 7 years ago. While hiring an inbound marketing agency can be

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Use HubSpot Dashboards CMO

How to Use HubSpot Dashboards as a CMO in 2022

HubSpot dashboards Help CMOs justify their existence. Learn how to use HubSpot dashboards as a CMO for 2022. As a CMO, it’s important to quickly and easily get a snapshot of how your company is performing. HubSpot dashboards make this easier than ever, giving you customizable data visualizations that can help you see exactly where

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ecommerce integration hubspot implementation onboarding

eCommerce Integration: Tips for Getting Started in 2022

Best Tips for Getting Started in 2022 with eCommerce Integration eCommerce integration allows businesses to sell products and services online through a shopping cart or ecommerce website. This process streamlines the buying process for customers, making it easier and faster to purchase items from your store. eCommerce integration can also help you track sales and

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Boost Efficiency with HubSpot Operations Hub

7 Ways for SMEs can Boost Efficiency with HubSpot Operations Hub in 2022

Boost Efficiency with HubSpot Operations Hub in the SME market And if you’re using HubSpot, you’ll be happy to know that the HubSpot Operations Hub offers a central location where you can manage all of your customer service operations. If you’re like most small and medium-sized businesses (SMBs), you’re always looking for ways to boost

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Information Architecture

Information Architecture 102: Techniques and Best Practices

The term Information Architecture (IA) is often used interchangeably with the phrase “UI Design” or “User Experience Design.” However, IA is a discipline of UX design that focuses on organizing and labeling information so it is easy to find and use. It helps people understand how a website, app, or other system works. And it

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Best of Breed ERP

What is the Best of Breed ERP? HubSpot Enters the Fray in 2022

Best of Breed ERP Enters into Digital Transformation with HubSpot If you’re looking for a top-of-the-line ERP solution, look no further than Best of Breed ERP CRM systems. These solutions help your business run more efficiently while increasing sales revenue. With our cutting-edge technology and years of experience, we can provide you with the best

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customer experience cx

What is HubSpot Service Hub? How to Use Skill for #1 Customer Service

Improve Your Customer Service Levels with HubSpot Service Hub Learn how to improve your customer service levels with HubSpot Service Hub. It’s no secret that customer service is important for any business, but just how important? Well, it turns out that “customer experience” has been named the most important driver of new customers and revenue.

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website content convert

How to Structure Website Content for Maximum Effect

Learn How to Structure Website Content for Maximum Sales Conversion Structure website content for your website and tune it for maximum results. What is the goal of your marketing content? Creating website content is hard. It’s even harder if you don’t have a plan. That’s why outlines are so important. They provide a structure that

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customer service software

The 12 Best Customer Service Software Tools

The customer service landscape will be a very different place. Thanks to new technology and evolving customer needs, the best customer service software will be those that can help service managers be more productive and efficient. Here are eleven of the best tools you should consider using in your business this year. Why customer service

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