What is the digital human equivalent? Learn the digital human equivalent and how to leverage AI-office automation tools. Pharmaceutical giant Eli Lilly last year came up with the concept of a ‘digital human equivalent.’ This approach measures the productivity of an automated process against the cost of paying a worker to achieve the same task.
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Sales ROI: Calculating the Return on Sales Spending Learn why Sales ROI is vital to profitability and better productivity. See how calculating the return on sales spending is impacted the quality of the leads accepted by sales. Sale is a downstream function in the marketing funnel. Our marketing funnel is MCL => MQL => SAL
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7 Keys to a Successful Lead Generation Website Learn the 7 Keys to a Successful Lead Generation Website. Having a website is one of the most important steps in establishing an online presence for your business. But it’s not enough to have a website; you must also ensure that it meets its primary objective, lead
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SEO with WordPress to Drive More Website Traffic Learn how to use SEO with WordPress to Drive More Site Traffic. SEO with WordPress or any other CMS platform requires SEO optimization and maintenance. Why? Google is always making its search engine better. You must follow Google’s updates and get ahead of these changes, or your
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Converging architectures: Bringing data lakes and data warehouses together Converging architectures: Bringing data lakes and data warehouses together provides an improved way to manage data, make it fresh, and provide real-time capabilities. As businesses strive to become more data-driven, the need for a better way to manage data has become increasingly apparent. The traditional data
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Smart Manufacturing in the Cloud with HubSpot Learn about Smart Manufacturing in the Cloud with HubSpot to grow your business and beat the competition. Increasingly, industrial companies are leveraging new digital technologies to optimize their business processes, speed innovation, and lower costs. This article covers the primary challenges industrial companies face in their digitalization journey
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Omnichannel Marketing With HubSpot: 7-Point Step-by-Step Guide Steal this 7-Point Step-by-Step Guide to Omnichannel Marketing for HubSpot. Omnichannel Marketing has quickly become one of the most efficient and effective ways to reach customers. By using multiple channels to interact with them, such as email, phone, chat, social media, and more, you create a cohesive customer
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Technology Adoption Curve: 5 Stages of Adoption The technology adoption curve is typically in 5 stages of adoption. How do we keep up? How do we know when it’s time to adopt the latest and greatest piece of technology? There are five stages of adoption of new technology-the innovators, early adopters, early majority, late majority,
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Growth Mindset vs. Fixed Mindset: Reflections of a CEO Do you have a growth mindset or a fixed mindset? To be successful, it is essential to have the right mindset. Do you? A growth mindset sees setbacks as opportunities for learning and growth, while a fixed mindset sees them as evidence of personal deficits. In
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HubSpot Suite for Cybersecurity Companies: Winning CRM Strategies Learn how the HubSpot Suite for cybersecurity companies can see extreme growth. Cybersecurity and tech support companies are two industries that can greatly benefit from HubSpot Suite. Matrix Marketing Group is a professional services firm specializing in these industries and can help your business implement HubSpot Suite
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