Lead nurturing email marketing can increase your help sales conversions. This article discusses how email marketing is a great way to stay in front of your customers and potential clients. If you understand your marketing funnel, you might wonder why a 5% lead capture from your website yields only 2% of sales. What? The average
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How does programmatic advertising work? Programmatic advertising uses algorithmic software that handles the sale and placement of digital ad impressions via ad exchange platforms – in a fraction of a second. Programmatic also incorporates traffic data and online targeting methods to serve impressions more accurately, efficiently, and at scale, which means better ROI for advertisers
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Pillar content can be seen as any long-form piece of substantive information. Pillar content can be seen as any long-form piece of substantive information with many derivatives. Examples include eBooks, reports, and guides. Pillar contents are central to your online marketing strategy because they provide you with a way to directly interact with your audience
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How to Use Smart Targeting And the Rise of AI Smart targeting is a marketing application of artificial intelligence to predict the preferences and habits of internet users. Artificial intelligence uses previous user actions to decide how to display content best. The more information collected on a user, the more personalized the experience. Targeting allows
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12 Best Keyword Research Tools 12 Best Keyword Research Tools Learn about the 12 Best Keyword Research Tools in 2025. Keyword and keyword research tools are the first part of any content marketing strategy. But while researching keywords can be tedious and time-consuming, not to mention difficult, if you’re unsure which keyword research tools are
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How Tools for Marketing Automation and Best Practices Can Help Marketers Achieve Goals In this tech-driven world, businesses turn to tools for marketing automation. Small businesses having a great marketing automation platform is essential to boost their online business success. However, finding the best tools for marketing automation can be daunting. The key ingredients that
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Benefits of Hiring a Digital Marketing Agency When hiring a digital marketing agency, knowing what they do and their main benefits for you and your organization is important. Hiring a digital marketing agency to handle your digital marketing has many benefits. It could save you thousands of dollars and make your online business easier to
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The human element in content marketing is getting lost in writing tools like Grammarly and AI. Internet literacy has become a bit of a double-edged sword for online businesses. On the one hand, more people are entering the online space, which has assured a steady stream of potential customers for selling their products or services
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Small businesses must use these finance survival tips during uncertain times In today’s world, the only way to run a business successfully is to embrace that old saying, hope for the best but prepare for the worst. These words have never been more relevant, especially in light of COVID-19. But how do you get ahead
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