Author name: Ashley Andersson

Crystal Ball or Blindfold? How Predictive Foresight Can Make or Break SME Growth in 2025 Learn About Crystal Ball or Blindfold? How Predictive Foresight Can Make or Break SME Growth in 2025. Consider your marketing team as a highly specialized surgical unit, and the market itself, a complex organism requiring delicate procedures.  Your most critical

From Impressions to Revenue: How AI Transforms Your Funnel Economics Move From Impressions to Revenue: How AI Transforms Your Funnel Economics and Grow Sales. In the ever-evolving landscape of digital marketing, the journey from initial impressions to tangible revenue has traditionally been fraught with inefficiencies. Picture your marketing funnel as a leaky pipe, where potential

Which AI Tools or Platforms Are Best for Customer Segmentation and Personalization? Learn which AI tools or platforms are best for customer segmentation and personalization. From Data Chaos to Targeting Clarity: Unleashing AI Tools and Platforms for Customer Segmentation and Personalization In the bustling world of digital marketing, where customer data flows like an untamed

UVP and Differentiators: The Marketing Foundation You Can’t Afford to Skip Learn How UVP and Differentiators: The Marketing Foundation You Can’t Afford to Skip In an increasingly crowded marketplace, clarity is your most powerful marketing asset. Yet too often, brands leap into campaigns without a well-defined Unique Value Proposition (UVP) or clear differentiators—foundational elements determining