Unleashing Brand Performance

Predictable Revenue in Omnichannel with Governance

Imagine a moment when AI surpasses human intelligence—an unstoppable cascade of self-improvement begins, and each iteration grows exponentially smarter. This acceleration pushes beyond the limits of your imagination, transforming our world instantly.

We stand on the brink of an unprecedented era when the lines between humans and machines blur into a singularity of unimaginable potential. 

For marketers, this isn’t just a glimpse of the future—it’s a new playing field where the rules of creativity, engagement, and connection are being rewritten by us. 

Are you ready to seize this opportunity and lead your brand into the future?

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Autonomous Industry Models for Predictive Marketing Performance | Matrix
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Are you really ready for AI marketing?

Stop Renting a Black Box.
Start Owning Your Growth Engine.

Tired of marketing efforts that don’t translate to revenue? We build transparent, AI-powered industry models that connect every action to your bottom line, transforming marketing from a cost center into your most predictable source of growth.

Are you really ready for AI marketing?

Why Generic Marketing Fails in a Modern Market

If you feel like you’re navigating a maze of disconnected tools and opaque strategies, you’re not alone. The old playbook is broken.

The Inefficiency of Disconnected Tools

A fragmented stack of tools for SEO, email, and analytics creates data silos and a “leaky” sales funnel. Your team spends more time managing tools than driving results.

The “Black Box” Agency Problem

Traditional agencies take your budget and report on vanity metrics. You rent their expertise but never own the intelligence, leaving you dependent and in the dark about what truly works.

The Challenge of Proving ROI

Without a connected system, proving marketing’s contribution to the pipeline is nearly impossible. This makes justifying budgets and getting C-suite buy-in a constant uphill battle.

The Solution: Our AI-Powered Industry Models

We replace the black box with a transparent, intelligent system. It’s a pre-configured marketing framework, trained on your industry’s data, that delivers predictable performance.

The “Glass Box” Approach

Our industry models are built on a foundation of transparency. We don’t just give you results; we show you the entire process. This allows you to understand, build upon, and eventually own a proprietary growth engine that becomes smarter over time.

  • Pre-Configured for Your Vertical: Tailored for B2B Manufacturing, SaaS, Healthcare, and more.
  • Trained on Industry Data: Leverages benchmarks, sales cycles, and customer behavior for your specific market.
  • Predictive Performance: Moves beyond guesswork to forecast lead flow and pipeline value with data-driven accuracy.

Matrix Marketing Group (The Strategists)

Human expertise provides the strategic roadmap, ensuring the AI’s power is focused on your most important business goals.

MatrixLabx (The Technology Engine)

The autonomous AI system executes with precision and scale, using specialized agents (AIPads) to automate tasks from SEO to sales outreach.

Are you ready for AI marketing?

Success with AI isn’t about buying more tools. It’s about closing the three critical gaps that hold most companies back.

The AI Strategy Gap

You don’t need *more* AI tools—you need a roadmap. We provide a clear strategy that connects AI capabilities directly to your revenue goals, ensuring every action has a purpose.

The AI Talent Gap

Your team is spread thin and overwhelmed. Our system acts as an extension of your team, an AI-powered specialist that handles the heavy lifting of data analysis and execution, freeing your people to be more creative and strategic.

The AI Technology Gap

Disconnected tools can’t deliver value. We provide a single, unified platform where data is centralized and connected, enabling smart, autonomous marketing execution that gets results.

Designed for Every Level of Marketing Leadership

Whether you’re in the weeds of execution or defining high-level strategy, our system is built to empower you.

For the Marketing Manager (Execution-Focused)

  • Radical Efficiency: Automate time-consuming SEO analysis, content generation, and lead nurturing to free up your team for high-impact strategic work.
  • Enhanced Capabilities: Access sophisticated predictive analytics and AI tools without needing to hire a dedicated data science team.
  • Content at Scale: Overcome content bottlenecks by generating high-quality, SEO-optimized drafts for blogs, product pages, and social media in a fraction of the time.

For the Executive Marketer (Strategy-Focused)

  • Predictable Pipeline: Shift marketing from a cost center to a predictable revenue engine by using data to accurately forecast lead flow and pipeline value.
  • Demonstrable ROI: Create a clear, data-backed line from every marketing dollar spent directly to sales-qualified leads and closed deals.
  • Durable Competitive Advantage: Build a proprietary marketing system that gets smarter over time, creating an intelligent moat that competitors can’t easily replicate.

Speaking the Language of the C-Suite

Translate your marketing efforts into the five key business outcomes your CEO and board actually care about.

1. Cost of Customer Acquisition (CAC) ▼

Our system is designed to systematically lower your CAC by eliminating wasted spend on non-performing channels and automating efficient lead capture and qualification, ensuring your sales team only talks to high-intent prospects.

2. Revenue Growth & Pipeline Contribution ▼

We provide transparent attribution that shows exactly what percentage of new revenue is sourced by marketing. Our predictive models help you forecast the sales pipeline for future quarters with confidence.

3. Market Share & Competitive Positioning ▼

Through continuous SERP analysis, our AI identifies gaps in your competitors’ strategies, allowing you to capture market share by winning on the keywords and topics that matter most in your industry.

4. Customer Lifetime Value (CLV) ▼

By targeting users based on deep intent signals, we help you attract the *right* customers—those whose problems you are uniquely positioned to solve. This leads to higher satisfaction, longer retention, and increased CLV.

5. Return on Investment (ROI) & Brand Equity ▼

We provide the ultimate accountability metric. Our dashboards connect every dollar of marketing investment to hard revenue returns, while simultaneously building your brand’s authority and long-term equity through high-quality, targeted content.

Ready to Build Your Predictable Growth Engine?

Let’s start with a free, no-obligation AI Gap Assessment. We’ll analyze your current marketing stack and strategy to identify the key opportunities for automation and performance improvement.

Are you really ready for AI marketing?

Our Journey Over 23 Years

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June 4, 2002

2002: The Foundation

Matrix Marketing Group is founded, establishing its roots in the marketing and public relations industry.

June 4, 2002
May 18, 2005

2005: Pioneering a New Agency Model

In a direct challenge to the opaque and risky retainer-based model common at the time, Matrix Marketing Group officially launches its Pay-for-Performance Public Relations (PR) program. This innovative model is designed specifically for small to mid-sized businesses, allowing them to pay only for actual media placements and guaranteed results. The program gains early traction with clients like CenterStone Technologies, who praise the model for its flexibility, expertise, and results-oriented approach.

May 18, 2005
November 9, 2012

2011: Proof-of-Concept AI Models

The company builds on its foundational principle of accountability.
It expands its client base to over 24 countries, honing its expertise across diverse sectors including technology, healthcare, manufacturing, and finance. During this period, the firm develops the deep technological infrastructure that will become the backbone of its next evolution.

November 9, 2012
August 14, 2021

2021: Project Symphony

 A year-long research and development initiative at Matrix, code-named “Project Symphony” to develop a intelligent, autonomous, marketing platform

August 14, 2021
May 3, 2025

2025: Performance Based Pricing

Matrix Marketing Group officially launches its advanced AI marketing services, fully integrated with a transparent, performance-based pricing model. The launch introduces MatrixLabX, the company’s proprietary AI SaaS platform that uses technologies like Vertex AI and BigQuery to predict outcomes, identify buying intent, and automate optimization. The new model expands the original pay-for-performance concept across a full suite of marketing services, tying agency compensation directly to measurable business outcomes like CPL, CAC, pipeline velocity, and revenue impact. This solidifies the company’s position as a leader in accountable, tech-driven marketing.

May 3, 2025

Our Business Model Supporting Our Clients

Clicks are dying.
Attribution is dying.
The way we’ve done digital marketing for 25 years is dying.

Imagine a moment when AI surpasses human intelligence—an unstoppable cascade of self-improvement begins, and each iteration grows exponentially smarter. This acceleration pushes beyond the limits of your imagination, instantly transforming our world.

We stand on the brink of an unprecedented era when the lines between humans and machines blur into a singularity of unimaginable potential. 

For marketers, this isn’t just a glimpse of the future—it’s a new playing field in which the rules of creativity, engagement, and connection are being rewritten. 

Are you ready to seize this opportunity and lead your brand into the future?

AspectTraditional MarketingAI Agentic Systems (e.g., OrchestraAI)
Labor CostsHigh (multiple full-time roles with benefits)Low (single subscription fee)
ScalabilityLimited by team size and bandwidthHighly scalable with no additional labor costs
EfficiencyDependent on manual effortsAutomated and highly efficient
CustomizationRequires skilled personnel for customizationAutomated, with easy-to-configure options
ConsistencyProne to human error and inconsistenciesUniform output across channels
Data-Driven InsightsRequires manual data analysis and reportingReal-time insights and analytics
Cost-EffectivenessExpensive due to salaries and operational costsSignificantly lower costs compared to traditional methods
AdaptabilitySlow to adapt to market changesQuick adaptation through machine learning
Time to ExecutionWeeks to months for campaignsMinutes to hours for campaign setup

We launched our “AI Service as Software” in 2021, but began working on it in 2011, as CTO George Schildge led the development of this new unified marketing system. We are powered by the advanced artificial intelligence of our partner company, MatrixLabX, which was founded in 2011 to pioneer autonomous marketing technology. Our business model blends AI automation with human expertise to create scalable service businesses poised to disrupt traditional service providers in our markets.

Our competitors rely heavily on human capital, often requiring additional personnel to scale, which results in lower profit margins. The same applies to managed services, such as information technology (IT), cybersecurity, and software implementation. We saw this in many industries.

Although managed service providers successfully blend software and labor to provide their services, they still need to improve their financial profiles to resemble highly attractive SaaS metrics and often require significant capital to scale. Characterized by billable-hour business models and repetitive workflows, these businesses needed help to achieve growth and profitability.

The advent of MatrixAI is dramatically changing this landscape. Repetitive workflows that involve document handling, the use of unstructured data, manual tasks, and analytical decisions are now prime candidates for automation. Previous attempts at automating services through Robotic Process Automation (RPA) and legacy vertical software companies have made some headway in driving efficiency for service-based sectors.

In 2011, we decided to move to an AI-first company and built the organization from the ground up with savvy talent equipped to produce services in tandem with automated workflows. 

Matrix AI is already delivering a level of automation that was previously unattainable. Software is used to digitize and enhance human work and services, but with MatrixAI, software is now taking on the role of decision-maker.

Matrix Marketing Group Measures Success in the Eyes of the Customer

matrixai business model

Create & Scale Faster, Better, and More Affordably

We activate your brand investment by ensuring your presence aligns with the channels your target audience frequents for meaningful brand interactions.

Digital is in Our DNA

At Matrix Marketing Group, we thrive in an entrepreneurial atmosphere that champions dedication and rewards ambition. Our core values emphasize integrity, teamwork, innovation, and a commitment to excellence.

Matrix Marketing Group was formed by George Schildge and Lynn Crilley in Boulder, Colorado, in 2002.

Digital technology is a crucial component of any business. Without the proper front-office systems, your productivity will grind to a halt. At our firm, we power our industry models and our clients’ growth by integrating core backbone technology from Microsoft, Google, OpenAI, IBM, Salesforce, and HubSpot platforms.

We are a growth-focused consulting firm that drives transformation and builds businesses by bringing together the capabilities needed to help teams grow and thrive in the digital age. Our clients aim to scale their business through an integrated approach that combines attribution and engineering.

We help our clients harness the power of data and artificial intelligence, modernize their core technology, capitalize on innovations, optimize and automate operations, drive digital growth, create stunning digital experiences, and build a strong digital talent and culture.

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Matrix Marketing Group shares the “Give First” philosophy.

If you’re unfamiliar with it, I’d like to explain. It means providing value to others without expecting anything in return immediately. We have held this principle since 2002.

Our philosophy permeates our culture of reciprocity, where stakeholders help one another freely, trusting that the favor will come back to them indirectly, usually in the long term. The result has been amazing. We have a more vibrant community, fostering success that benefits everyone indirectly. “It all began with a close-knit Boulder, CO community and a bustling startup scene.”

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Our Mission

To be the strategic partner that small and midsize B2B business marketers can rely on, delivering a zero-labor marketing platform designed to eliminate resource constraints, enhance audience engagement, and easily drive measurable results. Through deep empathy and understanding of our customers’ goals, we simplify complex marketing processes, empower data-driven decisions, and deliver impactful, automated campaigns that free CMOs to focus on strategy, creativity, and growth.

Our Vision

Empowering mid-sized B2B companies to scale their impact through a zero-labor, AI-driven marketing platform that maximizes efficiency, optimizes growth, and transforms marketing into a seamless, customer-centered journey.

The Story

Matrix Marketing Group was born in the crisp Colorado air of Boulder in 2002. Founded by George Schildge and Lynn Crilley, the company began as a forward-thinking consulting firm with a vision: to help businesses grow by integrating cutting-edge technology with exceptional marketing strategies. 

From the outset, Matrix thrived on its entrepreneurial spirit, emphasizing teamwork, innovation, and an unwavering commitment to excellence. As the digital landscape evolved, so did Matrix Marketing Group. By the late 2010s, digital marketing was facing a crossroads. 

Traditional methods, while effective, were slow and expensive. Businesses were seeking faster, cheaper, and more accurate solutions to navigate the increasingly complex digital ecosystems. 

The team at Matrix knew the answer lay in artificial intelligence, but not just any AI. They envisioned something far more powerful: a system of AI compound agents that could revolutionize marketing operations.

The Eureka Moment

In 2021, while working on a challenging project for a fast-growing SaaS client, Matrix realized the limitations of current automation tools. Traditional marketing automation platforms, such as HubSpot and Salesforce, required extensive human oversight, and data insights were often delayed, making it impossible to pivot campaigns in real-time.

George Schildge posed a critical question to his team: “What if we could create a marketing system that works faster but learns, adapts, and makes decisions better than any human could?”

This question sparked a year-long research and development initiative at Matrix, code-named “Project Symphony.” 

Drawing on their partnerships with technology giants like Microsoft, Google, IBM, OpenAI, and Salesforce, Matrix Marketing Group began to develop an entirely new kind of marketing engine—one powered by interconnected, intelligent agents that could work autonomously yet collaboratively.

Building the AI Compound Agents

The foundation of OrchestraAI compound agents was based on three pillars:

  1. Speed: The agents needed to execute tasks—content creation, audience targeting, and performance analysis—in seconds, not hours.
  2. Scalability: These agents managed hundreds of campaigns across multiple channels without a sweat.
  3. Smarts: Leveraging machine learning and natural language processing, the agents needed to adapt in real time, learning from every campaign to continuously improve outcomes.

By combining technologies from their core partners—OpenAI’s language models, Microsoft’s cloud infrastructure, Salesforce’s CRM insights, and HubSpot’s marketing automation—Matrix crafted a system where compound agents didn’t just automate tasks; they orchestrated entire marketing ecosystems.

Each agent was designed to excel at a specific role, such as:

  • Content Creation Agent: Writing blog posts, crafting ad copy, and generating personalized emails.
  • Analytics Agent: Tracking KPIs and offering actionable insights.
  • Ad Optimization Agent: Adjust ad budgets and creatives in real-time based on campaign performance.

What set these agents apart was their ability to work together. 

For example, suppose the Content Creation Agent notices a drop in engagement. In that case, it will notify the Analytics Agent, who will then recommend adjustments to the Ad Optimization Agent, forming a seamless feedback loop without human intervention.

The genesis of the OrchestraAI. OrchestraAI is an AI-first marketing automation platform. We pair OrchestraAI to activate your brand investment by ensuring your presence aligns with the channels your target audience frequents for meaningful brand interactions.

The Results: Faster, Cheaper, Better

In 2023, the AI compound agents were fully deployed for Matrix’s clients. The results were staggering:

  • Speed: Campaigns that once took weeks to design and launch were now live in hours.
  • Cost: Clients reduced marketing expenses by up to 50% by eliminating inefficiencies.
  • Quality: AI-driven insights ensured every campaign was data-backed and continuously optimized for better results.

One client, a global e-commerce brand, saw a 300% increase in ROI on their digital ad spend within three months of implementing the AI compound agents. 

Another, a mid-sized B2B technology company, reduced lead acquisition costs by 40% while simultaneously growing its pipeline.

Empowering the Human Touch

The compound agents were never designed to replace humans despite their incredible capabilities. Instead, they augmented human creativity and decision-making. 

Marketers at Matrix and its clients freed themselves from mundane tasks, allowing them to focus on high-level strategy and storytelling.

“AI isn’t here to replace us but to elevate us. By handling the heavy lifting, our compound agents allow marketers to be more creative, strategic, and impactful than ever.”

The Matrix Culture: Driving Innovation

The entrepreneurial atmosphere at Matrix Marketing Group played a crucial role in this innovation. The company’s core values—integrity, teamwork, innovation, and a commitment to excellence—created a fertile environment for bold ideas to take root. 

Dedication and ambition were championed, and the team’s collective efforts led to the breakthrough that was Project Synergy.

A New Standard for Marketing

Today, Matrix Marketing Group stands at the forefront of marketing technology, redefining what’s possible for businesses of all sizes. 

Through their AI compound agents, they’ve made faster, cheaper, and better marketing solutions a reality, unlocking growth opportunities that were previously unimaginable.

For George Schildge and Lynn Crilley, the journey is far from over. As George often says, “Innovation is a marathon, not a sprint. With AI as our partner, we’re just getting started.”

As the company continues to harness the power of AI, the future of marketing looks brighter than ever, with Matrix Marketing Group leading the charge into the digital frontier.

Why Matrix Marketing Group

Matrix is an AI-driven digital marketing agency that benchmarks transformative marketing solutions.

Unlike traditional marketing agencies, MatrixAI harnesses the power of artificial intelligence to deliver highly targeted, data-driven strategies, enabling businesses to reach their full potential in the digital space. The results include a reduction in the cost of CPL and CAC, which is particularly notable with 1:1 personalization. Our clients need confidence that their marketing investment will yield results. With 23 years in business and an unwavering track record in distributed business models, we possess a deep understanding of the unique challenges and opportunities that arise, such as balancing global brand consistency with local market adaptation.

Our sophisticated AI platform, MatrixAI, combined with our team’s deep industry knowledge and technical expertise, empowers us to anticipate market trends, personalize customer experiences, and drive unparalleled growth. MatrixAI is not just about marketing; it’s about creating a future where AI and human creativity merge to redefine what’s possible in digital marketing.

Why did you and Lynn call your agency Matrix?

  1. Mathematics: A matrix, a rectangular array of numbers, symbols, or expressions arranged in rows and columns, is a powerful tool in various fields. In mathematics, it is used to represent and manipulate data, perform transformations, and solve systems of linear equations in algebra, statistics, and computer science. We use this in our campaign and analytics.
  2. Computing and Programming: A matrix is a data structure that represents and performs operations on a grid of values. It is often used in image processing, machine learning, and simulations.
  3. Cultural Reference: The term “matrix” is also well-known due to the “Matrix” film series, which refers to a simulated reality in which humans are trapped. Following Watson’s victory at Jeopardy, we have been discovering valuable business use cases for AI.
  4. Business and Management: In a business context, the term’ matrix’ has a different meaning. It refers to a ‘matrix organizational structure,’ where employees report to multiple managers, typically across different projects or functions. This structure is designed to foster collaboration and flexibility within an organization.

As you can see, we have consistently focused on covering the strategy, talent, and technology elements to help businesses grow, a commitment that has remained unwavering since our inception in 2002.

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Our Team of Professionals

Our global teams are supported and comprised of CMOs, sales and marketing professionals, certified professional programmers, and data scientists with deep roots in AI, machine learning, and digital and information architecture. The digital marketing team is the service our clients want, including customer journey maps, customer experience, UI/UX, and creating custom technology stacks to increase revenue while eliminating waste.

Growing Your Sales Has Never Been Easier. Achieving an optimal level of synergy across all segments of your organization.

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Simplicity, Connection, Growth

Matrix Marketing Group assists small to enterprise-sized businesses with change management, digital transformation, AI-driven digital marketing, and sales acceleration.

We help our clients achieve their goals through comprehensive solutions, allowing them to streamline their processes and stay ahead of the competition.

Matrix helps our clients harness the power of data and artificial intelligence, modernize their core technology, capitalize on new technologies, optimize and automate operations, fuel digital growth, create stunning digital experiences, and build a digital talent and culture.

We blend AI with HubSpot’s advanced technology, proprietary data, and deep expertise to swiftly deliver—and sustain—impactful solutions for our clients.

Why Choose Matrix Marketing Group For AI Digital Marketing Solutions

With its expertise, comprehensive approach, and unwavering commitment to delivering results, Matrix Marketing Group is the perfect choice for AI-driven digital marketing solutions.

Here are some reasons to choose Matrix Marketing Group for AI digital marketing solutions:

  • Expertise and Experience: Matrix Marketing Group has a team of skilled professionals with extensive experience in digital marketing and AI technologies. Their expertise enables them to develop and implement effective AI-driven strategies tailored to your business needs and objectives.
  • Holistic Approach: Matrix Marketing Group adopts a comprehensive approach to digital marketing, integrating AI technologies with traditional marketing methods to create a cohesive strategy that maximizes impact. Their holistic approach ensures that all digital marketing efforts work together seamlessly, resulting in better ROI and long-term success.
salesforce partner

Welcome to the future of AI marketing, where AI blurs the boundary between reality and digital invention.

At Matrix Marketing Services, we design and build AI-driven, performance-based, customer-centric systems that authentically and trustworthy attract, engage, and retain customers. It’s about what you say, how you say it, and when you say it!

Brand, Messaging, and Positioning

Elevate your brand’s presence and captivate your target audience with our strategic positioning and messaging expertise.

Market Research

Refine your target market, ideal customer, and competitive analysis, and create a unique value proposition for each sales funnel.

Omnichannel Marketing Activation

Omnichannel marketing activation empowers businesses to connect with customers seamlessly across multiple touchpoints, creating a unified and personalized brand experience.

Search Engine Optimization (SEO) and Content Marketing

Develop data-driven SEO strategies to improve organic visibility, increase website traffic, and drive conversions.

OTT/CTV, Video Marketing and Visual Storytelling

We produce compelling video content and ads that captivate your audience and drive user engagement.

Email Marketing and Automation

Create and execute effective email marketing campaigns to nurture leads, drive sales, and build customer loyalty.

Social Media Marketing and Influencer Collaborations

Execute strategic social media campaigns to build brand awareness, engage followers, and drive traffic to your website.

eCommerce​ Automation​

eCommerce automation benefits include streamlining workflows, reducing manual tasks, enhancing customer experiences, and increasing operational efficiency.

Artificial Intelligence (AI) and Machine Learning (ML) Integration

Leverage AI and ML algorithms to understand customer behavior, personalize marketing campaigns, and optimize ROI.

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