Market Requirements Document Template
The market requirements document is a document that outlines the specific features and functionality of a product market requirements. Product managers and product teams use it during product development to ensure that everyone is on the same page and that no important details are missed.
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Learn about a market requirement document
Learn more about market requirements documents!
One of the biggest problems for CMOs in manufacturing firms is that there can be a misalignment between product marketing and manufacturing.
This can cause a lot of problems, such as:
- Product delays
- Inaccurate forecasting
- Poor customer service
- Low product quality
All of these can lead to a loss of customers and damage the company’s reputation. So, CMOs must work closely with their manufacturing counterparts to ensure that marketing goals and objectives align with manufacturing plans.
This will help avoid miscommunications or misunderstandings and help ensure that products are delivered on time and meet customer expectations.