Group, Director of MatrixAI, Design and Branding Agency

Group, Director of MatrixAI

Job Title: Group, Director of MatrixAI – Location: Burlington, Vermont

Reports To Board of Directors

Summary:

The Group, Director of MatrixAI, is responsible for the branding consulting agency’s overall leadership and strategic direction. This includes setting the company’s vision and mission, developing and executing business plans, managing the company’s finances, and building and maintaining a high-performing team with rapid revenue growth. 

We seek an exceptional candidate with a distinguished history of propelling growth in consulting businesses or design agencies. Key qualifications include an innate grasp of the branding and marketing industry and an unwavering dedication to achieving remarkable outcomes. We want someone who can marry human-centric design with the power of generative AI. You see, by 2030, AI will generate all movies. And that maybe in a customizable experience made just for you and served in 5 minutes or less.

Design theory application is a must because we use it in omnichannel environments. We would love to hear your thoughts about typography and color theory to user experience and information architecture. For us, we value the customer experience (that includes all stakeholders). 

In addition, community engagement and development is a major plus as we engage with the community to bring AI to Vermont and globally with new technology and innovation center bud.

About

After experimenting with narrow AI in its various forms for seven years, we are now venturing into a new era of general AI. We are fully equipped and prepared to embrace this exciting chapter.

As we introduce industry cloud platforms, platform engineering, super apps, adaptive AI, applied observability, and the potential for the metaverse (though not in the immediate 5-year timeframe), your practice managers and line of business managers will be actively engaged and occupied. The product roadmaps promise to keep us busy as we venture into the future. 

1. Brand Strategy Development: This involves defining the brand’s unique value proposition, target audience, brand personality, and competitive positioning. This can also include developing a company mission, vision, and values. All wrapped up in a comprehensive guide that outlines how to use and apply the brand’s identity in various contexts.
2. Brand Identity Design: This includes creating visual elements such as a logo, color palette, typography, and other graphic elements that make the brand recognizable and unique.
3. Digital Branding: Creating an online presence through website design, social media strategy, SEO, and other digital marketing efforts.
4. Brand Guidelines: Market Research: This includes identifying market trends, understanding competitor strategies, and gaining insights into customer needs and preferences.
5. Marketing and Communication Strategy: Development of comprehensive marketing strategies that effectively communicate the brand’s values and offerings to its target market, including advertising, PR, and content marketing strategies.
6. Go-to-Market Strategy: Assisting in the strategic planning of product or service launch, positioning, and pricing strategy, as well as sales channel strategy.
7. Customer Experience and Journey Mapping: Understanding and mapping the customer’s interaction with the brand across different touchpoints to create a consistent and delightful brand experience.
8. PR/Analyst Relations: Providing advice on handling potential reputational threats and creating a positive public image.
9. Business Strategy Consulting: Guidance on overall business growth and scaling strategies, often focusing on operational efficiency, talent management, and financial modeling.

Technologies:

Google AI

• Cloud Natural Language
• Cloud Vision API
• Cloud Speech-to-Text API
• Cloud Translation API
• Cloud AutoML Vision
• Cloud AutoML Natural Language

Essential Duties and Responsibilities:

• Set the company’s vision and mission and develop and execute business plans
• Manage the company’s finances and ensure financial stability
• Build and maintain a high-performing team to support the industry 
• Represent the company to the public and clients
• Develop and implement marketing strategies that drive revenue growth
• Stay up-to-date on industry trends and best practices
• Identify and mitigate risks to the company’s business
• Build and maintain relationships with key stakeholders

Qualifications:

• Bachelor’s degree in business administration or a related field
• 10+ years of experience in the branding marketing industry, with a track record of success in growing startups
• Strong understanding of financial statements and analysis
• Excellent leadership and communication skills
• Ability to build and maintain relationships with clients and key stakeholders
• Strong strategic and analytical skills
• Ability to work independently and as part of a team
• Passion for driving results

• Performance player with a passion for performance
• FY23 Employee-owned and B Corp certification 
• Understand AIs business application in design and branding
• Actively uses AI technology to demonstrate its usefulness
• Self-motivated and results-oriented
• Strong work ethic and attention to detail
• Ability to work under pressure and meet deadlines
• Excellent problem-solving skills
• Ability to think strategically and creatively
• Positive attitude and team player

Product Categories

1. Brand Strategy Development: This involves defining the brand’s unique value proposition, target audience, brand personality, and competitive positioning. This can also include developing a company mission, vision, and values. All wrapped up in a comprehensive guide that outlines how to use and apply the brand’s identity in various contexts.
2. Brand Identity Design: This includes creating visual elements such as a logo, color palette, typography, and other graphic elements that make the brand recognizable and unique.
3. Digital Branding: Creating an online presence through website design, social media strategy, SEO, and other digital marketing efforts.
4. Brand Guidelines: Market Research: This includes identifying market trends, understanding competitor strategies, and gaining insights into customer needs and preferences.
5. Marketing and Communication Strategy: Development of comprehensive marketing strategies that effectively communicate the brand’s values and offerings to its target market, including advertising, PR, and content marketing strategies.
6. Go-to-Market Strategy: Assisting in the strategic planning of product or service launch, positioning, and pricing strategy, as well as sales channel strategy.
7. Customer Experience and Journey Mapping: Understanding and mapping the customer’s interaction with the brand across different touchpoints to create a consistent and delightful brand experience.
8. PR/Analyst Relations: Providing advice on handling potential reputational threats and creating a positive public image.
9. Business Strategy Consulting: Guidance on overall business growth and scaling strategies, often focusing on operational efficiency, talent management, and financial modeling.