HubSpot Marketing Automation for General Contractors

HubSpot Marketing Automation general contractors

General Contractors Bring in 10X More Projects with HubSpot CRM

Are you a general contractor looking to streamline your marketing process? If so, HubSpot Marketing Automation may be the tool for you!

Let’s see how we can help.

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Get Advanced Access to the Marketing ROI & Funnel Projection Tool

At Matrix Marketing Group, we built the Marketing ROI & Funnel Projection Tool to eliminate the guesswork and bring financial precision to your marketing strategy.
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Keep Construction Projects Coming In

HubSpot for General Contractors in Construction


HubSpot Marketing Automation can help you do just that. It’s the perfect tool for general contractors who want to get more projects without doing all the manual labor themselves.

With HubSpot, you can easily create landing pages, forms, and workflows that automatically funnel leads into your CRM so you can start working on them immediately.

Our powerful reporting features will help you track your progress and see what’s working (and what isn’t). Ready to take your business to the next level?

As a large construction firm that offers general contracting, HubSpot can help you generate more sales in several ways:

  • Attract and convert more leads. HubSpot’s marketing tools can help you create and publish high-quality content, optimize your website for search engines, and run targeted advertising campaigns. This can help you attract more visitors to your website and convert them into leads.
  • Nurture your leads through the sales funnel. HubSpot’s CRM (Customer Relationship Management) platform can help you track and manage your leads throughout the sales funnel. You can use HubSpot to automate tasks like sending follow-up emails, scheduling meetings, and scoring leads. This can help you nurture your leads more effectively and close more deals.
  • Close more deals with less effort. HubSpot’s sales tools can help you track your sales pipeline, manage your team’s performance, and create custom reports. This can help you identify areas to improve and close more deals.

Here are some specific examples of how HubSpot can help your construction firm generate more sales:

  • Create a landing page for each of your services. You can use HubSpot’s landing page builder to create custom landing pages for your services. This will help you target your marketing messages to specific audiences and increase conversion rates.
  • Write blog posts and articles about construction topics. HubSpot’s blogging platform makes it easy to write and publish high-quality content that will attract visitors to your website and position you as an expert in your field.
  • Run targeted ads on Google and social media. HubSpot’s marketing automation platform makes creating and running targeted ad campaigns on Google and social media easy. This will help you reach your target audience and drive traffic to your website.
  • Segment your leads and send them personalized emails. HubSpot’s CRM platform allows you to segment your leads based on their interests and demographics. This will help you send them more targeted and relevant emails.
  • Automate your sales follow-up process. HubSpot’s sales automation platform simplifies tasks like sending follow-up emails and scheduling meetings. This will free up your sales team to focus on closing deals.
  • Track your sales pipeline and performance. HubSpot’s sales pipeline management tools give you a clear view of your sales pipeline and your team’s performance. This will help you identify areas to improve and close more deals.

Overall, HubSpot is a powerful platform that can help your construction firm generate more sales by attracting more leads, nurturing them through the sales funnel, and closing more deals.

Here are some additional tips for using HubSpot to generate more sales for your construction firm:

  • Make sure your HubSpot website is optimized for search engines. This will help you attract more visitors to your website and generate more leads.
  • Use HubSpot’s email marketing tools to send personalized emails to your leads and customers. This will help you nurture your leads and build relationships with your customers.
  • Use HubSpot’s lead scoring tools to identify your most qualified leads. This will help you focus your sales efforts on the leads most likely to convert into customers.
  • Utilize HubSpot’s sales automation tools to streamline your sales process and increase deal closings. This will free up your sales team to focus on selling rather than administrative tasks.

Following these tips, you can use HubSpot to generate more sales for your construction firm and grow your business.

Infographic: Traditional vs. AI-First Marketing Operation

Reimagining the Marketing Department

What if you could achieve 10x the output with a fraction of the team? Compare the traditional 10-person department to a lean, AI-First Marketing Operation.

The Traditional Department

A 10-person team focused on manual execution in siloed roles. High overhead, slow to adapt, and difficult to scale without significant cost.

🧑‍💼 Marketing Director
✍️ Content Writer
🎨 Graphic Designer
🔍 SEO Specialist
📈 PPC Manager
📧 Email Marketer
📱 Social Media Manager
📊 Data Analyst
🌐 Web Developer
📞 Marketing Coordinator

The AI-First Operation

A 3-person team focused on strategy, augmented by an AI platform. Lean, agile, and capable of massive, scalable output with predictable ROI.

🧠 AI Marketing Strategist
💡 Growth Marketer
🛠️ Marketing Technologist
🤖 MatrixLabX AI Platform

Productivity & Output Comparison

By automating execution, an AI-first operation can produce significantly more high-quality output, from content to campaigns, in the same amount of time.

Monthly Output Comparison

The Matrix Marketing Group Advantage

We transform your marketing function from a cost center into a lean, AI-powered growth engine. Our MatrixLabX platform acts as your tireless digital workforce, allowing your human talent to focus on what matters most: strategy, innovation, and customers.

The Financial Impact: Smarter Budgeting

The AI-first model dramatically shifts budget allocation. Instead of spending the majority on salaries for manual execution, you invest in technology that scales and media that drives direct growth.

Typical Monthly Marketing Budget Allocation

Ready for the New Way of Marketing?

Stop paying for hours and start investing in outcomes. Embrace an integrated, AI-first approach and build a marketing operation that is intelligent, automated, and predictable.