Marketing Performance Comparison Tool for Technology Companies
Who Should Use This Tool?
The primary audience for this calculator is marketing and executive leadership at B2B technology companies, particularly those with revenues in the $25 million range.
- Marketing Professionals: VPs of Marketing, Marketing Directors, and Marketing Managers who are responsible for performance, ROI, and budget allocation.
- Executive Leadership: CEOs, Founders, and COOs who need a high-level, data-driven view of the potential impact of strategic marketing investments.
- Sales Leaders: VPs of Sales and Sales Directors who want to understand how improved marketing efficiency can impact lead quality and customer acquisition costs.
Why Use This Tool?
The core purpose of this tool is to illustrate the value and justify the investment in an AI-first marketing strategy.
- Visualize ROI: It provides a tangible, interactive forecast of how key performance indicators (KPIs) can improve, moving beyond abstract promises to concrete numbers.
- Benchmark Performance: It allows users to compare their metrics against pre-filled industry standards, providing immediate context for their current performance.
- Build a Business Case: It serves as a powerful internal asset for marketing leaders to build a compelling case for shifting strategy and budget towards a more efficient, AI-driven approach.
- Highlight Efficiency: By demonstrating a significant budget reduction (58.3%) alongside performance gains (52.4%), it powerfully argues that better results do not always require more spending.
What Is This Tool?
It takes user-defined marketing metrics and compares them against a projected set of outcomes achievable through a partnership with Matrix Marketing Group, highlighting improvements in performance and budget efficiency. It also educates the user on the AI strategies that enable these results.
How to Use This Tool
Using the calculator is a simple, four-step process:
- Enter Your Data: Start by replacing the pre-filled industry benchmarks with your company’s actual data for the most accurate comparison. Input your monthly traffic, conversion rate, costs, CLV, and annual budget.
- Compare Performance: Click the orange “Compare Performance” button. The tool will instantly calculate and display the results.
- Analyze the Results: Review the side-by-side table comparing your current state (MatrixLabX) with the projected outcomes from Matrix Marketing Group. Note the improvements in performance and the reduction in budget.
- Learn & Take Action: Read the AI best practice recommendations that appear below the table. If you are interested in achieving these results, click the final call-to-action button, “Discover Your AI Potential,” to be directed to the agency’s website.
When to Use This Tool
This tool is most effective in specific, high-stakes business scenarios:
For Sales & Marketing Alignment: It can be used in joint meetings to demonstrate how marketing plans to improve lead quality and lower the cost of customer acquisition, directly benefiting the sales pipeline.
During Budget Planning: Use it in quarterly or annual planning meetings to justify marketing spend and advocate for a new strategic direction.
When Evaluating Agencies: It can serve as a benchmark to measure the proposals of other potential marketing partners.
In Executive Presentations: A marketing leader can use it to present a clear, data-driven case to their CEO or board for investing in AI marketing.
Unlike traditional agencies locked into manual workflows and fixed-retainer models, our success is tied directly to yours. Our performance-based pricing model ensures we are a true partner in growth, only winning when you achieve measurable, industry-leading results. Now, consider what your AI gadget tax includes, whether you’re paying for a large machine, a small brain, or a small machine with a large brain. Previously, you had to pay for time and materials, but that’s no longer the case.
Marketing Performance Tool
Enter your metrics or use the industry benchmarks for a ~$25M technology company. Click the button to see a side-by-side comparison of your performance (as MatrixLabX) against the projected results from Matrix Marketing Group, plus key AI recommendations.