1. Introduction & Vision
Product Vision: To become the indispensable creative partner for social media managers, empowering them to create high-quality, on-brand LinkedIn content at scale, transforming content creation from a daily chore into a strategic advantage.
Problem Statement: Social Media Managers (SMMs) are under constant pressure to consistently produce engaging, relevant, and brand-consistent content for LinkedIn.
This process is time-consuming, prone to writer’s block, and difficult to scale, especially when managing multiple clients or company voices. Existing tools are often too generic, failing to capture the unique tone, goals, and strategic nuances required for effective professional networking and brand building on LinkedIn.
Proposed Solution: “Echo” is a web-based, AI-powered content generation tool specifically architected for LinkedIn. It will go beyond simple text prompts to understand a brand’s unique voice, strategic goals, and source material.
By providing intelligent suggestions, diverse content formats, and a seamless workflow, Echo will drastically reduce content creation time while improving post quality and consistency, delighting SMMs by making them more efficient and effective.
2. Goals & Objectives
Our primary goal is to build a tool that social media managers love and rely on daily.
| Objective | Key Result (KR) |
|---|---|
| Delight Users & Save Time | Reduce the average time to create a week’s worth of LinkedIn posts by 60% within 3 months of launch. |
| Achieve a Net Promoter Score (NPS) of 40+ from active SMM users. | |
| Drive High-Quality Output | 75% of generated posts require only minor edits (<20% change) before being ready to publish. |
| Establish Product-Market Fit | Achieve a weekly active user (WAU) to sign-up ratio of 25% within 6 months. |
| Convert 5% of free trial users to a paid plan. |
3. Target Audience & Personas
Primary Persona: Sarah, The Agency Social Media Manager
- Demographics: 28-40 years old, works at a digital marketing agency.
- Responsibilities: Manages LinkedIn profiles for 5-8 different clients across various industries (e.g., SaaS, Real Estate, Consulting). Needs to quickly switch between different brand voices, goals, and audiences.
- Pains & Frustrations:
- “It takes forever to get into the right headspace for each client’s ‘voice’.”
- “I get major writer’s block staring at a blank page.”
- “Repurposing a single blog post into multiple unique social snippets is a manual, copy-paste nightmare.”
- “Coming up with engaging poll questions or discussion starters is surprisingly hard.”
- What “Delight” Looks Like for Sarah: A tool that stores each client’s unique voice and generates a variety of on-brand post ideas from a single piece of source material (like a blog post URL or a press release), saving her hours each week.
4. Features & Requirements (User Stories)
Feature 1: The Brand Voice Engine
This is our core differentiator. The system must learn and replicate a specific communication style.
- As Sarah, I want to create a unique “Brand Voice” profile for each of my clients.
- As Sarah, I want to define a Brand Voice by providing a website URL, pasting sample text (e.g., mission statement, existing posts), and adding descriptive keywords (e.g., “witty, professional, inspiring, technical”).
- As Sarah, I want all content generated for a specific client to adopt their saved Brand Voice automatically, so I don’t have to edit for tone manually.
Feature 2: Goal-Oriented Content Generation
Users don’t just post; they post with a purpose. The tool must reflect this.
- As Sarah, when generating a post, I want to select a primary goal from a dropdown (e.g., “Build Thought Leadership,” “Promote an Event,” “Drive Website Traffic,” “Announce Company News,” “Hire Talent”).
- As Sarah, I want the AI to use my selected goal to influence the post’s structure, call-to-action (CTA), and overall angle, so the content is strategically aligned.
Feature 3: The Content Repurposing Hub
This addresses a significant pain point and offers immense value.
- As Sarah, I want to be able to input a source material URL (e.g., blog post, news article, YouTube video).
- As Sarah, I want the tool to analyze the source material and automatically generate multiple unique LinkedIn posts from it, including summaries, key takeaways, interesting quotes, and discussion questions.
- As Sarah, I want to be able to upload a document (PDF, DOCX) like a whitepaper or press release and have the AI generate posts based on its content.
Feature 4: Diverse Content Format Templates
LinkedIn isn’t just text. We need to support various engaging formats.
- As Sarah, I want to choose from a variety of content templates to kickstart my creation, including:
- Text Post: A standard text-based update.
- Poll: Generate a relevant question with 2-4 poll options.
- Article Summary: Create a concise summary of a linked article.
- Listicle: Turn a topic into a numbered or bulleted list.
- Event Promotion: Create an exciting post to drive registrations for a webinar or event.
- As Sarah, I want the AI to generate relevant hashtags for every post it creates.
Feature 5: Smart Editor & Workspace
The generated content is a starting point. The editing experience must be seamless.
- As Sarah, I want a clean, simple editor where I can easily review and tweak the AI-generated text.
- As Sarah, I want to see a character count and a basic preview of how the post will look on LinkedIn.
- As Sarah, I want to be able to save generated posts as drafts within my workspace, organized by client.
- As Sarah, I want to be able to “regenerate” a post with one click if I’m not happy with the first version, ideally with the option to give simple feedback like “make it shorter” or “more formal.”
Echo
Your AI partner for brilliant LinkedIn content.
Sarah’s Dashboard
Your Brand Voices
Innovate Inc.
Voice: Professional, forward-thinking, and data-driven.
Summit Homes
Voice: Aspirational, trustworthy, and community-focused.
Apex Strategy
Voice: Authoritative, insightful, and results-oriented.
Recent Drafts
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“The Future of AI in Real Estate”
For: Summit Homes | Type: Thought Leadership
-
Q3 Product Update Announcement
For: Innovate Inc. | Type: Company News
Create New Content
1 Provide Source Material
or drag and drop
PDF, DOCX up to 10MB
2 Select Content Goal
3 Choose Post Formats
Smart Editor
LinkedIn Preview
Innovate Inc.
12,345 followers • 1h
Is your SaaS company truly data-driven? We analyzed our latest report and uncovered 3 key insights every leader should know. 1️⃣ Insight one is about aligning your data strategy with core business objectives. Don’t just collect data; collect the right data. 2️⃣ Insight two dives into the importance of data literacy across all teams, not just your analysts. 3️⃣ Insight three reveals the surprising impact of predictive analytics on customer retention. Want to go from data-rich to data-driven? Read the full report here: [Link] #SaaS #DataDriven #BusinessIntelligence #Analytics
5. Product attributes
| Category | Requirement |
|---|---|
| Performance | Post generation should take less than 10 seconds. Page loads should be under 2 seconds. |
| Security | All user data, especially brand voice profiles and generated content, must be encrypted at rest and in transit. Secure user authentication is required. |
| Usability | The user interface must be intuitive and require minimal onboarding. A new user should be able to generate their first post within 3 minutes of signing up. |
| Reliability | The service must have an uptime of 99.8%. |
| Scalability | The architecture must be able to handle a 10x increase in user load over the first year without significant degradation in performance. |
6. Success Metrics
We will measure the success of Echo V1 based on:
- Adoption: Number of active users, number of Brand Voice profiles created.
- Engagement: Average number of posts generated per user per week.
- Retention: Month-over-month user churn rate.
- Qualitative Feedback: User interviews and NPS scores to confirm we are successfully “delighting” our target audience.