Critical Concepts for High Performing Website Strategy
Behind-the-scenes web design that’s more than just a pretty face.
When customers visit your site, they should be able to intuitively make their way through each of your pages to find what they need. Our web design team uses wireframing to organize your website with user experience in mind, allowing your prospects to quickly find what they’re looking for without feeling overwhelmed or confused.
Did you know your website’s architecture can affect your search rank? The way that you present content on your website determines how easily web crawlers can travel through your site – the more organized your site is, the easier it is for search engines to index your pages and understand what you offer. Our team uses a “pillar content” approach to help you logically organize your content while also helping you to prove your authority on industry topics.
Buyer Journey Design
Customers don’t rely on salespeople near as much today as they have in the past. Instead, they use your website to inform themselves on the products or services you offer. In fact, by the time customers contact a sales rep today, they are already 57 percent through their purchase decision. With this in mind, our web designers structure your website to lead customers through the buyer’s journey from the awareness stage to the decision stage.