Table of Contents
- 1 Web traffic is what exposes your brand, and if done right, can generate leads and sales.
- 1.1 Website Traffic: Background and Benefits
- 1.2 Best Tactics to Grow Web Traffic
- 2 7 Reasons to Consider YouTube Live as a Content Marketing Strategy in 2019
Web traffic is what exposes your brand, and if done right, can generate leads and sales.
Web traffic may not be the only indicator of a website’s performance, quality, or amount of web traffic, but it is definitely one of the most important parameters. After all, having 100 thousand unique visitors a month is almost always better than accumulating only a thousand sessions.
However, it’s not easy to get the foot in the door and have your website rank with almost 2 billion websites available online. While a large portion of these websites is not active, or website owners have moved on.
The fact remains that you still have to struggle with dozens or even hundreds of competitors in your niche just to attract users to visit your site. In such circumstances, using old traffic generation mechanisms will only get you so far. Just look at your traffic stats.
You need to be proactive and consider new solutions to the same problem. While there are many ways to increase the number of visitors, some prove to be more successful than others. This post will show you the top 11 tactics to get more web traffic in 2019.
Website Traffic: Background and Benefits
Website traffic is simply a number of Internet users who visit your site. You can use free tools such as Google Analytics to measure website performance and follow the number of sessions on a daily, monthly, and yearly basis.
What makes this little detail so important? Higher website traffic can bring you substantial benefits:
Best Tactics to Grow Web Traffic
The introduction is over and it is time to focus on what matters the most, and that is how to raise the number of website visitors. We made a list of 11 practical tips, so let’s take a look!
1. Update old posts
We start the list with a suggestion to update old posts and give them a subtle touch of freshness. This should be an easy task for you because it doesn’t require too much work.
You need to find old and outdated articles containing a lot of obsolete information. These are usually ancient statistical findings and tech recommendations that no longer apply. Our recommendation is to replace obsolete details with fresh ones, but you can also add new images, examples, and screenshots to support the whole story.
The only thing left is to double-check the changes you made. Once you’ve got that covered, you can click the update button and re-publish an old post.
Being old is actually an advantage here since the content already has some SEO authority. Besides that, a content overhaul represents an amazing traffic generation mechanism because it usually requires no more than a couple of hours per post.
2. Use Quora for referrals
Speaking of website traffic, Quora is one of the largest Q/A sites with over 300 million unique monthly visitors. As such, it makes a precious source of online referrals and you should utilize this channel to bring in more users.
How does it work? The process is simple: Quora users ask questions and other users answer. What makes this tactic so valuable is the fact that Quora answers frequently pop up as number one entries in Google search results. In other words, users who write the best answers can expect a significant spike in web traffic.
Your job is to come up with the most relevant answers. Of course, you need to focus on your own niche and give explanations that make you a genuine industry thought leader. Users will quickly recognize the quality and skyrocket the rating of the answer by giving you thumbs up.
The ultimate goal is to link answers to the corresponding content on your own website. Such backlinks must be natural and lead users to the content that really supplements a Quora answer. Doing so, you will earn tons of new website visitors.
3. Click to Tweet
Social shares are the way to go if you want to boost web traffic. One of the simplest and most effective tactics is to use the “Click to Tweet” sharing option.
Firstly, you need to find a short line that sounds “tweetable.” Such lines usually come in the form of a small tip, a statistical insight, a quote, or a joke that sheds light on a common problem. The famous quote makes a good example of a tweetable line: “Google only loves you when everyone else loves you first.”
When you find a tweetable line in your post, you must go to the Click to Tweet website to create a special link. This tool helps you to generate new links, save them, and track activity in real-time. It’s a simple but highly practical content promotion process.
4. Join Facebook communities
You probably know that Facebook is introducing all sorts of obstacles to limit the reach potential of business pages. This makes the job more difficult for all organizations out there that want to promote their services organically.
While you can’t do anything to avoid the notorious algorithms on a grand scale, you can take the shortcut by joining relevant Facebook groups. There are all sorts of communities out there, so you just need to look for the targeted keywords in order to find the most popular groups.
Once you get in, your task is to become an active member who engages in discussions and shares highly relevant content. It should evoke curiosity among participants and they will be eager to check out more content on your website.
However, you cannot afford to be spammy or share links from your website at all costs because it will have a counter effect. Keep your efforts discrete and add links to your site only in case it really helps the audience to solve a problem or learn something.
5. Organize giveaway contests
If there is one thing people love more than buying quality items, it is getting things free of charge. A study reveals that brands increase the number of followers by over 30% using this marketing tactic. After all, who doesn’t enjoy an occasional present or a giveaway?
Your job is to exploit this trait and use it to drive web traffic with giveaway contests. Most companies give small gifts in exchange for an email address. It’s a win-win situation as users receive a small prize, while the business acquires a fresh lead.
At the same time, you can add social share buttons so that participants can let their friends know about your campaign. This is yet another way to grow the number of visitors and accumulate additional email addresses for your newsletter.
6. Reach out to popular bloggers
Here comes another well-known tactic that still plays a major role in 2019. If you feel like you’ve just published an excellent piece of work, there is no reason not to give it some more push by reaching out to popular bloggers.
You probably know a few key opinion leaders who are interested in the same topics, so make sure to send them emails. But before you do, there are a few details to take care of:
If your message is clear, and the content is indeed interesting, rest assured it will be enough to get their attention.
7. Don’t forget podcasts
According to the report, more than a quarter of the US population listens to the podcasts each month. It’s a huge trend that you must exploit to drive additional web traffic to the website.
The first option is to start your own podcast, but it requires a lot of work and preparations. That’s why we recommend you stick to the second solution for the time being: appear as a guest on other people’s podcasts. This technique works because it gains you exposure to new audiences, so you can expect more people to start searching for your website.
At the same time, it is a big chance to prove your skills and expertise. But there is more – podcasts usually contain show notes with URLs included, so you can add links to your website as well.
8. Create YouTube content
Video content is flooding the Internet. This year, 80% of the global Internet consumption will be video content. As the largest video-sharing platform, YouTube gives you the opportunity to promote your website and earn a plethora of new visitors.
The content itself should be enough to evoke curiosity and encourage viewers to look for your site. But the thing that matters the most here comes in the form of video descriptions. This is where you get to introduce the business to content consumers and add a link to your website.
Content writers at the essay on time agency say a description has to be short and informative. It also needs a little tweak or a delicate touch of humor to drive user engagement, inspiring more people to follow the link to your site.
9. Mobile optimization
It seems a little strange to be discussing mobile optimization in 2019, but the fact remains that it’s one of the most important preconditions of the website performance. In case you don’t know, Google introduced mobile-first indexing more than a year ago.
It means the largest search engine will predominantly use the mobile version of the content for indexing and ranking. In such circumstances, you have to make sure that your content if perfectly optimized for mobile experience.
The simplest control mechanism, the so-called Mobile-Friendly Test, is also created by Google. The platform conducts a quick analysis and shows whether your website is optimized for mobile experience. If not, it gives you recommendations on how to improve it.
10. Voice search optimization
Voice search is yet another major SEO trend you need to take into account because 41% of adults and 55% of teens are using the feature daily. It can give you exposure to tons of new visitors if you behave proactively and voice-optimize before the biggest competitors.
These are the two critical features of voice-based searches:
Creating content that answers these questions is the first step toward optimizing website content for voice-based searches. This is great localized web traffic.
Although there are tons of other mechanisms to help you grow site traffic, it would not be wise to leave out good old SEO. This is still by far the biggest driver of targeted web traffic. You need to follow the state-of-the-art trends in order to fulfill modern optimization requirements.
You probably know everything about keywords, meta tags, and similar SEO concepts, but we want to highlight the importance of LSI keywords. By definition, Latent Semantic Indexing (LSI) Keywords are semantically related terms that search engines use to deeply understand content on a webpage.
In other words, these are not regular keywords but rather closely related search terms that reveal the true meaning and purpose of your topics. If you want to find the best LSI keywords, you should use online tools such as LSI Graph.
Running a website is by no means an easy job. It takes a lot of work and strategic planning to produce quality content while you also have to compete with dozens of niche-related sites. It means that only the best and the most agile webmasters can keep attracting a sufficient amount of users month after month.
In this article, we presented the top 11 ways to get more web traffic in 2019. These are not the only traffic generation tactics you can use, but they are certainly the most efficient. Make sure to give them a try and you will notice the growing number of website sessions soon enough!
Lauren Adley is a writer and editor at UK Best Essays. She is dedicated to her family, work and friends. She is keen on reading, playing the guitar and traveling. She is interested in educational, marketing and blogging issues. Feel free to connect with her on Twitter and Google+.