You will learn how to optimize your website for voice search and SEO.
Voice search and SEO go hand in hand. When was the last time you spoke into your smartphone and the search results gave you want you were looking for?
Try this type in a keyword term like
I’m sure you’ve all been familiar with Voice Search. You may have used it on your mobile phone with ďSiriĒ or ďGoogle.Ē You may have bought Google Home or Amazon Echo for your home, in which you use your voice to interact with the device and Search whatever you like.
Voice Search has been essentially growing since 2008 by 35%. So, that’s quite a high growth rate in which, itís capturing our attention.
Hey Siri, how long is a piece of string?
That is the best answer.
Is it something we need to be focusing on?
In my opinion, it’s very important to focus on your SEO strategy. But what we can do right now is starting to think about the future and how we could potentially capitalize on this opportunity now.
So, it doesn’t necessarily mean you always have to be the best at doing SEO to be able to capitalize this. But rather to be the first to start looking into it. Potentially doing it!
Here you are setting yourself up for the long term because obviously Voice Search is growing, and it’s potentially something that could be helping your business in the future.
So, having a look at Google Home, Alexa, mobile assistants like Siri, we can see that 20% of all searches now are done by voice. Mostly predominantly in countries like the US 40% of adults are using Voice Search at least once per day.
Voice shopping is expected to jump to $40 billion in 2022, up from $2 billion today, suggesting the new channel may well be the next major disruptive force in retail in the US, according to OC&C.
13% of all households in the United States owned a smart speaker in 2017, per OC&C Strategy Consultants. That number is predicted to rise to 55% by 2022.
I did a quick survey before with the team and one out of thirty people, or about 3 percent said that they use Voice Search daily.
In many countries especially, Asian Countries people are still getting to understand how to use voice search. I think it’s still potentially a bit odd for people to get used to speaking into their phone.
I know it was for me at first. Do you still type text messages? See what I mean? You know you can use voice commands to enter text content before send it without even touching the keyboard.
So, when looking at Voice Search, we’re looking at more conversational and longer phrases in the form of a question. If you are still using just keywords for your SEO campaigns you need to rethink your strategy.
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Recently, I was looking online to buy a Premium Quality B2B Database. So, typically I would type in “B2B Email Database” and use those results on the first page which may lead me to my final purchase on a website.
Some people that may not type in such short phrases to find what they’re looking for. They might type in let’s say more long-tail phrases such as, “Buy B2B Email List in New York.”
This would lead people to potentially more refined results. Because there’s more context in longer phrases and as an SEO for optimizing for those keywords, we’re capturing perhaps, 70% of the other searches, that are not big head keywords.
But when optimizing for Voice Search, we’re looking at phrases stated as a question. That one would use in a conversation. So, an example, in this case, would be:
“Where can I buy a pair of rugby boots online in New York?”
Obviously, these are much longer phrases and it’s not something you would normally put into a piece of content to optimize for. So, how can we as SEOs really try to focus on these more conversational type questions to help us optimize for Voice Search in the future?
Here Are a Few Different Ways Through Which You Can Optimize for Voice Search.
1) Optimizing your voice search terms for phrases your customers use.
First, check out the most frequently asked questions? What are the questions they’re literally scratching their head daily to answer, with brands, and your business? And research forums in your industry as well.
You can even potentially investigate social listening tools to pick up where your brand is being talked about. To gather as much data on what are the most frequently asked questions to do with your industry, and your brand and priorities the ones that are asked a lot.
2) Look at the whoís, the whatís, the whyís.
It is, in terms of coming up for ideas on what types of questions we could potentially optimize for, Answer the public can easily help you with that. Especially if you Ďretrying to come up with blog content ideas as well. It’s worth checking out. You simply just type in a topic or a word and it will simply list out a bunch of questions around that topic for that keyword.
Drawing upon various reputable sources for those questions. So, once you’ve gathered some data. Youíve spoken to your customers. Maybe you did a survey and you’ve identified the questions, probably the most important questions we need to answer as a brand.
3) Creating Content around the questions that are important for your business.
Start writing blogs and add pages that answer the userís query about a phase. The answer should be short and straightforward so that you get featured snippet for that voice phase used by your potential customer.
When you type in, or Voice Search your questions, you’ll notice that 90% of the Voice Searches of the time the question is a featured snippet on Google search. So, that’s where you’ll type in a question and it will automatically have in a box.
The question and the answer are taken from search is from one of the websites on the first page from your search terms. So, when it comes to optimizing on the page, one intelligent step would be to write out the actual question that gets searched and include the answer. This is one good step to take towards answering that question.
Be sure to put your search terms in the form of a question as you write your blog post or content of your web page. Thatís one easy step that brands are taking now to optimize for voice search.
Wrap up on voice search and SEO
Voice search is growing fast for almost all industries. People around the world are showing a lot of interest in voice search. Every year the
I hope that’s got you thinking a more about Voice Search, potentially what you could be doing now in terms of how we can potentially optimize for this in the future.
Ryan Smith is the Senior Marketing Manager at Optin Contacts Inc. He oversees Optin Contactís online marketing strategy and implementation.