Your brand identity is what makes you instantly recognizable to your customers.
Learn how to craft the perfect brand identity and brand strategy for your business.
In business, it feels good to be on top of the game ensuring that your company has a good reputation. When creating your business, it is essential to make sure that it portrays your ideal code of conduct and what makes you different from the rest.
Therefore, you will need to build a brand identity by using branding tools to ensure your identity is strong and vibrant.
It is often possible to think that branding is only appropriate for large companies. However, that is not the case; brand recognition is a critical requirement for both large and small business, celebrities as well as non-profitable organizations.
I will explain how to create brand identity with proven marketing strategies.
Here are the top nine branding tools that will make your brand identity better.
1. Logo Design
The first thing that customers will see when they get to your page is your logo. The business logo, therefore, should reflect on your main idea of the operation.
The logo gives customers an overview of what to expect by doing business with you. If you are offering services, then your logo design should reflect on the services and nothing on the contrary.
Additionally, while designing the logo, you have to consider the expectations of the customer as well as your business identity.
Be sure that your logo and other branding elements fit the companyís style guide. Therefore, you must ensure that your choice of colors and wording delivers exceptional information about your company.
However, if you are not sure of how to go about it, you can invite assistance from professionals who have the skills in designing.
The professional will also advise on what to include on the logo to assure the type of information your clients receive any time they come across the logo. Additionally, the logo design will also make it easy for your customers to find you even when they are unable to see your company name.
2. Brand Identity
This is a useful tool that you must remember while making your brand identity. One thing you should ensure is to create a brand that has a unique personality.
As the way people have different characters regardless of how identical they seem to be, so should your brand identity. It has to portray its main objectives and allow customers to know what to expect even before you start to explain the business.
If you get the identity right, then you are sure that it will come through for your brand at any time. Additionally, if you are in the business of providing service, personalizing its brand might be a little bit tricky. However, you can do that by introducing assistance from celebrities.
A good brand identity gives customers an easy time connecting to your business as well as identifying the main objectives and business character. Therefore, as you pick on celebrities who will get featured in your brand identity, then you must be sure that they embody the traits of your brand.
If you are looking for a way to bring softness, robustness, and humor to your brand, then it is essential to include typography in your identity.
With typography, you can ensure that your brand has what it takes to make a spot in the market world. The typeface, however, has its main dos and doníts that will either make or spoil your brand.
Your font color as size will also affect the way your brand image reflects in the eyes of your customers. Therefore, you must ensure that your headline, subhead, and body have a matching font to guide you and ensure that your typography is notable.
Additionally, for you to ensure that your brand identity is notable, it must follow a particular typeface. When you have a specific flow of font, it will guarantee that your brand maintains a professional look at all times.
4. Visual Content
The type of content you use while building your business brand sends a timely message to your customers. However, visual branding identity should be able to speak of your business objectives even without you having to alter a word.
Therefore, you must ensure that your visual content is strong and will give relevant information to all your customers.
If you are not good at making visual content, then you can always seek assistance from professionals. A professional designer will know what to include while generating your web design.
5. Email Marketing
This is another useful tool when it comes to creating a strong brand identity. Email marketing gives you a direct link with your customers and helps to grow your relationship.
This type of marketing is also convenient when you want to market new products or follow up on customers’ experience with your products.
With this type of marketing strategy, you will be able to understand the market better and know what the audience expect from your company.
The way you market your company through emails also guarantees that you maintain a strong relationship with your existing customers as well as help you create others with new customers.
However, before sending your emails, you must ensure that they address specific customerís requirements. If you are selling products that are suitable for old people, then while writing the email it has to give them a reason to buy the product.
Additionally, email marketing helps you to advertise new products that you want to bring on the market.
Therefore, instead of investing so much in other advertising techniques, you can include it on the list of what you want to notify your customers about.
Also, through email marketing, you can ask questions about what needs to be improved to make your brand more relevant.
6. Audio/Video Branding
Audio branding makes a voice for your business while the video gives your business a face. When you do your audio and video branding right, you are sure that your company will have a hold at all potential customers.
Those customers that have no access to vision gadgets will not feel felt out on what is happening in your company.
However, the type of face and audio you want to represent your brand on the market has to identify with your company expectations.
The voice should be unique and presentable to ensure that customers are proud to recognize themselves with it. It also has to touch on specified areas where customers can personalize it with your business.
Additionally, the type of video you choose to brand your company should at least give the audience an overview of what your business is about. The kind of face you want to identify with your brand should also have a unique image that customers will not forget even when not watching the video.
The type of audio and video you make should also guarantee to meet the expectations of both the company and the target audience. Therefore, while making it, you must consider the elements of the brand. These include the type of brand, tone, industry catered, target audience, lyrics, and copyright.
Video marketing is very critical, and unless you get it right, it may not give the type of signal you would want to represent your brand. Therefore, you must ensure to do a deep background search on your actors to ensure you make the right selections based on your business conduct.
In the current digital market, people get to know more about various things through the online market.
Therefore, if you wish to make a strong brand identity, then you must invest in creating a website for your business. The site should cover all the areas of your company and give customers the satisfaction that you have what they need.
Through the website, you can present your business identity strategy to your customers and show them what you stand to gain in the business.
With the ever-growing competition, creating a plain website will not be as significant as you would want it to be. You might consider a website redesign. Therefore, you will have to custom design it and ensure to include specific details that only speak about your business.
If you have a physical store, ensure to include the address details, which will make it stand from all the others.
Additionally, you should add other important information such as your business goals, image, and values. These features make it easy to custom design the page and make it stand out in the midst of all competition.
When your website is strong, and it captures the attention of your target audience, then you are sure that your brand identity will grow to higher heights and will bring you more top results.
Therefore, you must ensure to use the right tools to ensure your web is secure. With WordPress, it will be easy for you to develop your site and reflect on your business expectations.
Fast and Painless – Website Redesign
The Result? A beautiful, fast, SEO tuned and mobile-friendly website.
8. Social Media and Your Brand Identity
Apart from email marketing, social media marketing is another effective way of marketing your business and rand digitally.
With the ever-growing social media users, your highest priority should be to manage your company’s social brand. The best way to do this is to create numerous social media accounts with various social media platforms.
However, you must ensure that your platform of choice gives you the right connection to your target audience.
Additionally, you must ensure that you invest well in designing the account and its content. The type of audience that you want to see your company profile also matters a lot when it comes to social connection.
Therefore, instead of only making your advertisement known to your friends, only, you can ensure that it reaches every social media user especially the ones you expect to benefit from your brand.
Social media also guarantees that your brand gains popularity rapidly and it lends to the target audience faster when advertising it through other mediums.
Additionally, unlike other marketing strategies, social media makes it easy for your audience to interact directly with your brand without having to work extra harder.
9. Social Events
Not every customer will come from the online market. Therefore, you will have to reach out and ensure to capture even those that have limited access to the internet.
The best way to do this is by supporting social events around the community. You can start by ensuring your investment at any community project within your companyís physical area.
At the event, you can create T-shirts, caps, and other simple gifts for the community. This will ensure that your immediate community understands something about you that others arenít aware of.
Additionally, when you sponsor a social event, you are sure that the name of your company will be vibrant within the community and it will be easy for the people around to inquire more about your business.
Therefore, it will be easy for you to get potential customers hence expanding your business without sacrificing much. When you set your business on the move, it gives your brand an opportunity to shine within the community and also make a lasting impact on its development.
Additionally, while investing in social events, you must ensure that you have other marketing materials such as brochures, handbills, and posters. This will guarantee that you take on the event and give the people a reason to come to your store.
Also, use word of mouth marketing techniques to share information about your brand. Give specific details of what you offer to ensure you can challenge your audience on investing with your brand.
Conclusion on Brand Identity
For you to enjoy a strong brand identity definition, you must ensure to synchronize the above tools together. They will ensure that your company maintains its objectives and has an impact on the market world.
However, you must ensure that whatever tool you choose to use, it at least has essential touches on your business goals, and the type of information they send reflects your business operation conduct.
What’s your favorite tool?
Weíre Listening about your thoughts on brand Identity
Emma Rundle is a professional marketer and developer who has been in the business for some time. She has exceptional experience in what she does and will guarantee to introduce excellence in all that she does. With her assistance, your brand identity will be not only strong but also memorable over the years.
Your†brand identity†is what makes you instantly recognizable to your customers. If you do this yourself you must learn how to craft the perfect†brand identity†design for your business effectively.
Why brand identity important?
A great†brand†name and logo/image helps to keep your company in the mind of your potential customers. Think mindshare. If a customer’s satisfied with your products or services, a solid brand†identity†helps to build customer loyalty across your business.†
What is the purpose of a brand style guide
A well-developed†brand style guide†is a crucial element for establishing†brand identity. A brand†style guide†(also known as a†brand†book or†brand guide) acts as an essential document that helps content creators communicate a consistent message to your audience.
What is a brand archetype?
In marketing, a†brand archetype†is a class you assign to your†brand†based upon symbolism. The idea behind using†brand archetypes†is to anchor your†brand†against something iconicósomething already embedded within the conscious and subconscious of your target audience.