digital marketing agency

Smart Digital Marketing Agency to Bring Massive Grow Your Business to #1

George · August 29, 2021 ·

Benefits of Hiring a Digital Marketing Agency

When hiring a digital marketing agency, it is important to know what they do and their main benefits for you and your organization.

There are many benefits of hiring a digital marketing agency to handle your digital marketing. It could save you thousands of dollars and make your online business far easier to manage.

Digital marketing is selling a product or service using digital means such as the internet, email, SMS, and other digital channels.

The digital age has ushered in a new era of business and marketing, where a company can have its brand seen and advertised everywhere at any time of the day.

With so much media advertising and promotion available through social media platforms, the benefits of a digital marketing agency are becoming more clear every day.

In the world of email marketing, a digital marketing agency will normally provide a range of services to increase revenue through email marketing, such as lead generation, email campaign management, email distribution, and analytics.

Digital marketing also involves creating relevant content for websites such as news releases and blog posts. Some firms even provide video content and social media marketing for sites such as Facebook, Twitter, YouTube, LinkedIn among others.

How are your sales funnels producing?

This content will be promoted across all major search engines, email marketing channels, and website channels, and social media channels.

These marketing firms understand the importance of building a brand image. To achieve this, these agencies use tactics such as viral marketing, content publishing, and search engine optimization, among others.

They also aim to build relationships with customers and help them make informed decisions about their purchases with supporting customer data.

This helps to create a positive brand image that is visible to all customers and clients. Another benefit of hiring an agency is their expertise in dealing with different clients and industries.

They are experts in each industry vertical, which allows them to help you leverage your brand and increase your profitability.

If you want to choose a digital marketing agency, several factors need to be taken into consideration.

You will need to identify your target audience and the kind of budget you have available for this service.

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Once you know what you want, it will become much easier to choose an agency that can help you reach your target audience while delivering the right message to your target market.

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One of the main benefits of hiring an agency is the expertise they bring to the table.

Since digital marketing involves an interactive process between you and your target audience, you cannot fully control the content your agency will use or the messages you will send out to your target market.

However, hiring a digital marketing company will mean that your messages will be delivered professionally.

Moreover, if you choose to handle this task in-house, you will have to spend significant amounts of time and money training employees specializing in digital marketing. You may also have to pay a hefty number of employees to handle these processes, which will increase your overall costs.

Another benefit of hiring a digital marketing agency is that they will cover all the technicalities involved. This includes creating search engine optimized web pages, creating unique advertising campaigns, and tracking all of your customer’s responses.

If you do not feel comfortable with these tasks or cannot afford to hire your staff, it may be better to outsource the work to a third party. On the other hand, if you hire a highly reputable marketing agency’s services, you will be confident in their ability to meet all of your digital marketing goals.

Perhaps one of the most common benefits of hiring a digital marketing agency is offering a wide range of expertise.

Since companies ranging from Amazon to AT&T rely on agencies for their marketing strategy, it is only natural that you will find experts working in various fields.

When you consider the number of knowledge digital marketing agencies in Denver, Colorado, and the number of skills they possess, it is easy to see how this benefit makes it possible for you to achieve your goals.

In addition, you will be assured that your marketing team is made up of experts in your field, which can help you move forward quickly when it comes to implementing changes to your online strategy.

Finally, when hiring a digital marketing agency, you will be happy to learn that these individuals have a wide range of experience in the field.

While agencies have expertise in just a few areas, their portfolio will show that they are capable of working in various ways. This can mean working with a variety of media, tactics, and platforms.

You may even find agencies capable of working alongside you as you determine how your company will best use social media marketing, online ads, content marketing, and SEO.

Suppose you are interested quickly and effectively to improve the profitability of your Internet or e-Commerce business. In that case, you may want to consider hiring a digital marketing agency to implement your ideas into your marketing strategy.

What Types of Services Does a Digital Marketing Agency Offer?

Types Services Digital Marketing Agency Offer?

What is Digital Marketing?

Digital Marketing is a multifaceted approach aimed at reaching out to and is creating relationships with clients online, across a wide assortment of channels, eventually leading them to make a sale and more sales in the future.

It can also be defined as a type of advertising that utilizes the Internet, email, websites, text, video, instant messaging, social networking, and other interactive tools to deliver and encourage messages and promotions to the appropriate clients, customers, and prospects. The ultimate objective is to build brand loyalty and drive sales.

What services do digital marketing agencies offer?

Search Engine Optimization (SEO)
Online Advertising
Search Engine Marketing (SEM)
Website Strategy
Social Media Marketing
Email Outreach
Re-targeting
Content Generation and Optimization
Quality Link Building
Affiliate Marketing
Integrated Online Marketing Strategies

How does a digital marketing agency build customer relations?

Digital marketing services usually include creating your company’s online presence, such as a website, a blog, and an email newsletter.

The website should have relevant and useful information for the audience you are trying to reach.

A good digital agency will help your company establish a presence on the web, where visitors can find out more about your company and what products and services you provide and allow your current customers to communicate with you.

What does a digital marketing agency do differently than traditional advertising agencies?

While advertising agencies often advertise your product in a radio or television commercial or via newspapers, magazines, and billboards, they rarely discuss your business goals with you before starting work.

By communicating with you that discusses your business goals and ensures you are included in all areas of the plan, digital marketing agencies can draw the line between what your goals are and how their advertising will support you.

When working with a digital marketing agency, you will gain a level of control over the entire advertising plan. This includes the timing, budget, content, as well as targeting options.

Why would a digital marketing agency be beneficial in assisting you with an online presence?

In today’s competitive marketplace, your online presence has become vital.

Without a strong online presence, your business can quickly fall behind its competitors. Working with a digital marketing agency can ensure that your online presence is powerful and that potential customers feel comfortable browsing through your site.

Additionally, with the assistance of an agency, you will be able to maximize the value of your SEO or search engine optimization work.

How do you know if a digital marketing agency is right for your company?

Good marketing agencies will offer services in conjunction with their other clients, such as helping with website design, social media marketing, or search engine optimization.

By offering complementary services in conjunction with their other clients, agencies may also be able to provide you with services that your other agencies are not offering.

Do I have to spend money to work with a digital marketing agency?

Digital marketing agencies can come in on a per-project basis, hourly, fixed-rate basis, or a mix. Matrix Marketing Group offers a mix, it’s really up to the client.

Fixed-rate agreements generally provide more control over the budget and allow you to develop a long-term relationship with the marketing agency.

However, some digital marketing agencies may choose to work on a per-project basis, which allows them to receive a percentage of the website or campaign cost upfront, regardless of success.

If you choose a fixed rate agreement, make sure to consult with the agency to determine your digital marketing goals and whether they would prefer to help you achieve those goals.

What types of website design or content marketing can my online agency perform?

The traditional services offered by a traditional marketing agency are quite different than those offered by a digital marketing agency.

Traditional agencies typically offer a range of traditional marketing techniques, including newspaper, magazine, TV, and radio advertising.

These traditional marketing methods rarely adapt to the needs of online businesses, so they will most likely not be successful.

How should I use a digital marketing agency?

Using a digital marketing agency has many advantages over hiring a traditional marketing team.

Marketing agencies can handle all aspects of your business, from client research to website design and traditional promotional strategies.

A good digital marketing agency will work with you to build a highly personalized marketing plan suited to your business’s needs and goals.

Summary on Digital Marketing Agencies

After a thorough analysis, research shows that only the largest business digital marketing agency is highly reliable for companies with more than 2 million in annual revenue.

This is because of their proactive, dedicated attitude to client success, accurate forecasting, and creative strategies.

The digital marketing agency should also provide services like search engine optimization, social media management, online advertising, e-commerce marketing, and marketing technology.

The company should also have the capability to execute a wide range of Internet marketing functions such as pay-per-click management, web analytics, and link building.

A professional and full-service digital marketing agency should offer not just keywords, but also a full range of digital marketing services.

This includes search engine optimization, paid inclusion, display advertising, social media marketing services, article writing, and website development.

A full-service agency should also include link-building services, which include expert content writing, blog creation, video creation, and micro-site promotion. They should also provide website audits and SEO audits.

Each of these services should be offered on a regular basis and the best ones will include several of them.

The best digital marketing agency will always include all the above-mentioned services in order to ensure the success of a particular marketing strategy.

For example, the marketing manager of a large corporation recently conducted an audit of his in-house marketing staff’s work.

She discovered that the most common mistake her team made was to use keyword research only once and then rely on it when planning and implementing strategies.

This caused her team to miss opportunities, thus failing to ignite visibility among the key phrases that they had been paid to achieve.

Agile marketing matters.

How to Select the Best Digital Marketing Agency

Build an extension of your team to build revenue growth. Grab this handly guide to help in your selection process.

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Selecting a Digital Marketing Agency: 8 Steps to Hiring an Agency for Small Business

Learn what a small business needs to know before select and hiring a digital marketing agency.

Hiring a digital marketing agency is a big deal. You want to know that they have the knowledge and expertise to get things done. You are considering getting help from a digital marketing agency. You are buried and don’t seem to get ahead. I get it.

But what if you could get more done and improve your marketing performance too? Now that would be nice – right?

Are you struggling to get quality sales leads?
Are you getting enough web traffic to generate leads?
The leads that you get are they turning into sales?
Do you know what your conversions are over your marketing funnel?

CEOs are fed up with nonsense metrics. You should too. They are holding CMOs and marketing teams more accountable for bottom-line results.

Fournaise Marketing Group in London surveyed 600 CEOs and decision-makers to find that:

Startups, SMB’s to enterprise companies are all hiring a digital marketing agency, especially a small business. So you’ve decided to start exploring hiring a digital marketing agency.

Whether it’s your first time hiring a digital marketing agency or you’ve done it in the past. Follow these eight steps, and hiring a digital marketing agency will become a snap.

72% of CEOs think marketers “are always asking for more money, but can rarely explain how much incremental business this money will generate.
70% think marketers bombard their stakeholders with marketing data that hardly relate to or mean anything for the company’s P&L.
67% think that, unlike CFOs and Sales Reps, [marketers] do not think enough like businesspeople. They focus too much on the creative, art, and fluffy side of marketing and not enough business science.

Only 9% of today’s marketing leaders believe traditional ad agencies are doing a good job adapting their service capabilities to the digital transformation revolution.

Compared to 22% that believe their agencies are struggling to transition their service offerings and business model. 51% of marketers surveyed think their digital marketing agencies are playing catch-up.

Most digital marketing agencies are just bolting on different aspects of digital marketing. According to a study conducted by the Chief Marketing Officer Council, they do this without taking an integrated approach.

Not all digital marketing agencies were created equal. Choosing a digital marketing agency is not a decision that should be taken lightly. And if you are reading this article, I’m sure you get it.

Many small businesses have been forced to work from home and shift the way they market their business. They learned a lot over the past year during COVID-19.

With the countless digital marketing agencies today, it cannot be easy to choose the right marketing agency for your small business. Your choice will reveal the quality of your marketing, which will affect your results.

In addition to our suggestions below, be sure to ask the potential agency, “How has COVID-19 impacted the agency’s work with clients?”

Marketers like you aren’t looking for digital marketing agencies playing catch up. I have talked to our clients over this past year who work with agencies. I found out what components they look for when evaluating an agency’s performance or potential partnership.

What to Look For in a Digital Marketing Agency

There are no shortcuts to success. Building your digital strategy in capabilities is a process that requires significant time, training, and experience.

If you want to drive traffic to your website, nurture leads, and increase sales, you need a digital marketing plan. Companies that want to dive into blogging, social media marketing, video, SEO, email marketing, website design might need outside help.

The marketing world is constantly changing, and hybrid agencies are rising to the top. These agencies are tech-savvy, offer integrated services, hire and retain versatile talent and provide value for their clients.

The traditional agencies unwilling or unable to adapt will quickly be left behind. Legacy systems slow down large, established marketing agencies.

Whereas hybrid marketing firms can install software and introduce processes, lower operating costs, increase productivity, and increase profitability quickly.

Hybrid agencies can build more scalable marketing technology models. They operate with cloud technologies, capitalized o online communication and mobility, and employ agile marketing methodology to drive results.

In today’s data-driven world, marketers are getting smarter about which agencies they choose to partner with. How do we know? We’re a marketing agency that has been performing integrated marketing since 2002.

I have talked to our clients who work with agencies in the past. They helped me with the top 8 criteria they used to evaluate the effectiveness of their existing and potential partners.

Why Hire a Digital Marketing Agency?

Here are the primary reasons an organization seeks help from a digital marketing agency.

They have a small internal team of 13 people and need ongoing support to lead them in the right direction.
They lack an internal team and need to outsource everything because they don’t have the time to accomplish it themselves?.
They need help in a certain marketing area, such as content marketing, search engine optimization (SEO) strategy, website design, social media, marketing technology, or improving your lead conversions.

Choosing the Right Digital Marketing Agency

Before you start searching for the ideal digital marketing agency, you may want to think about it before jumping to the first agency you see. There’s a good number of businesses out there, but not all of them will offer what they claim. So be careful.

You want a digital marketing agency that can show you measurable results from their marketing services and help you grow your business.

Marketing has changed more in the past two years than in the past 50 years. It’s constantly changing. To see results from digital marketing takes time and is a continuous process, so choose carefully. If a marketing agency promises quick results, run. No run fast.

From my experience, the results typically take time because the company may have a weak foundation. The foundation tells marketers how much building needs to be done. If a company’s foundation is weak, then resources need to be allocated to strengthen critical areas.

However, if your foundation is strong, time and money can focus on short-term digital marketing campaigns that produce faster results.

To begin with, it is critical to begin with, a full marketing assessment to help you determine what you need. The assessment can be used to find quick opportunities and help you identify blind spots. You might also want to do an SEO gaps analysis against your top 3 competitors for keywords, web traffic, and backlinks.

Tired of being overwhelmed and worried you’ll never scale your business?

Learn how to evaluate and select the right digital marketing agency for your business.

Marketing success requires a commitment to creating an exceptional customer experience consistently. Combined with transparency, agility, and accountability at all levels.

Let the digital marketing agency tell you the primary industries they cover, and they must share with you some tools and techniques they use.

Listed below are the top 8 components you should be looking for when evaluating and selecting a digital marketing agency.

Digital Marketing Agency Evaluation and Selection Criteria

1. Trust and Credibility

Did they address my business goals in the sales process?
Do they practice what they preach?
Do they have: Social media presence?
Blog? How often do they post?
Do they have references and case studies?

Compatibility

Are the agency personnel easy to get along with?
Does their cultural vibe mesh with ours?
Do they have the necessary marketing experience?
Do they have proven industry experience?

Pricing and Value for Marketing Services

Are their services within our marketing budget?
Does the pricing reflect the value we will receive?

A Holistic Approach to Marketing Delivery

Do they provide services for traffic generation, lead generation, lead nurturing, and customer acquisition?
Do they have services to reflect all stages of the buying cycle?
Do they use data to guide the ongoing marketing strategy?

Efficiency and Efficacy

Is the turnaround time for services and deliverables reasonable?
Do they have systematic delivery processes for services?
Are they nimble and can act fast to real-time marketing opportunities?
Are they results-driven and demonstrate that they will constantly test, change and innovate?

Communication

Do they set clear expectations?
Do they have a clear process for updating our team on the progress and timeline?
At any given time, can the agency provide numbers around our progress toward our established goals?
Will they be responsive if I have questions or concerns?

Education and Training

Will they invest in training our team on software, methodologies, and digital tools to help us achieve our goals?

Accountability and Measurement

Are they laser-focused on driving business results?
Do they set challenging but reasonable goals?
Are they focused on measurement but won’t bombard us with meaningless metrics?

Here is a list of questions you should ask a prospective digital marketing agency.

Would you please describe your digital marketing agency’s process to meet our marketing goals?

The plan must outline an agile approach. Instead of asking about how they will help you accomplish your goals, ask them how. It’s easy for a marketing firm to say that they will help you develop a sound marketing strategy. WOW, not good enough.

Ask about the process itself and how it will yield more insights and results.

What was the marketing agency’s track record for similar cases? (Remember every business is different)

Most digital marketing companies say they do it all. Maybe. Digital marketing services — from PPC to SEO to a website redesign — can help address your marketing needs and requirements. Remember, not all agencies can walk the talk. Have them show you.

Be careful before moving forward with a digital marketing agency that says that they can help you with everything. If search engine optimization (SEO) is your brand’s focus, ask the agency about previous clients they’ve helped grow through an SEO rollout.

If you’re still unsure about the specific marketing services you’re looking for, go for a marketing company that has been in business for 7-10 years or more. Opting for a marketing agency with experience, setting goals, and executing campaigns may be easier because they already understand what makes your target audiences take action.

What digital marketing strategies did they implement for its brand?

Before you sign an agreement, take a step back from your business marketing goals and ask a prospective digital marketing agency about theirs. You found them. Know to spend some time getting to know them. Let them give you insights into the digital marketing agency’s thought process and where it’s going.

Do they keep up with the industry trends?
What have been the results of their marketing efforts?

What lessons have the marketing agency learned from using its marketing tactics in their business?

A digital marketing agency can show you how but results reveal more. Review its marketing case studies.

To what part or all of your marketing plan do you want the digital agency to perform?

The digital marketing firm you hire should communicate what needs to be done to reach your goals. But that isn’t enough. For your marketing campaigns to deliver results, the marketing agency should be able to train you on meeting goals and mapping KPIs. Training ranges from how to use automation platforms or interpreting data from analytics platforms like Google.

How much will your marketing programs and projects cost?

What is the budget required to implement the campaigns you want to invest in? Cheaper doesn’t necessarily mean better.

Ask about the estimated return of investment (ROI) and the agreement. What are the marketing deliverables you can expect? How long is the agreement? What is the timeline?

How will your marketing programs be measure?

Marketing is more than just an art and science. Holistic marketing is not just designing the best call-to-action on your landing page or picking the right font size for your web pages. The marketing agency you work with must be able to support its recommendations with data.

When talking with a prospective agency, ask questions on benchmarks, metrics, and analytics. If the agency uses jargon you don’t understand, ask what it is?

Aside from asking what should be measured, inquire how often the progress reporting should be made towards these metrics. Also, what adjustments can be made if data indicates that the campaign is not working?

When will you see the business and marketing results?

Marketing agencies promise that you can expect substantial ROI quickly. If you require inbound methodology, then it will take time to yield results. However, once you’ve built a revenue-generating machine, you’re in it for the long haul. Think of it as a long-term investment with compounding interest.

At Matrix, here’s the timeline that we share with our clients who ask about the amount of time it takes to see results when using inbound marketing:

3 – 6 months: You should see positive movement compounding each month.
6 – 18 months: You should see substantial traffic growth, Marketing-Qualified-Leads (MQLs), and Sales Accepted Leads (SALs).

Wrap Up for Digital Marketing Agency Services

Technology innovations continue to accelerate the rate of change in the marketing industry. Therefore, it has created a growing demand for tech-savvy, forward-thinking digital marketing agencies.

Trends and shifts in consumer behavior, business processes, software, data analysis, communications, and marketing philosophies have affected the need for evolving services.

Traditional marketing agencies, public relations firms, advertising, search engine optimization, and website development firms are all fighting to remain relevant.

They are grasping for new services, such as social media, mobile, and content marketing. The modern digital marketing agency is focusing on what matters to their clients. This includes pricing, technology, staffing, infrastructure, processes, and purpose.

These agencies in professionals will adapt and evolve, and many traditional marketing firms will become obsolete.

Agile Digital Marketing agency has always thrived on truly understanding the business needs of our clients and creating integrated solutions that help them achieve their strategic business objectives.

We are a group of digital marketing experts, highly motivated, with a proven record for producing exceptional results. Our mission is to transform businesses through online success.

Please share your best tip with us.

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Have something to say about a digital marketing agency for small businesses? Please share it with us on Facebook, Twitter, or LinkedIn.

Are you not getting the results you had hoped for with your current marketing agency?

How to Select the Best Digital Marketing Agency

Build an extension of your team to build revenue growth. Grab this handly guide to help in your selection process.

I would like the guide

General FAQs

What is a Digital Marketing Agency?

A digital marketing agency is a firm that provides digital marketing services to its clients, which differs from the traditional marketing agency. A digital marketing agency is a company that helps businesses increase exposure and deliver their message to new customers online.

What Services Do Digital Marketing Agencies Offer?

Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Website Strategy and Design
Social Media Marketing
Email Outreach
Re-targeting
Content Generation and Optimization
Quality Link Building
Affiliate Marketing
Integrated Online Marketing Strategies

What is digital marketing?

Digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Using these online media channels, digital marketing is how companies endorse goods, services, and brands.

How can digital marketing help me grow my business?

Digital marketing is the key to helping your business grow, but many business owners are unaware of where to turn once they hit a business plateau or don’t have enough time to use the internet to their advantage.

Online Marketing Needs To Embrace Offline In 2021

Sabine Wolf · April 6, 2020 ·

Once upon a time, artificial intelligence (AI), data-driven online marketing, and voice search engine optimization were ambitious concepts bordering on the ridiculous.

Today, these innovative online marketing trends are among the top priorities for most business owners in 2020. But you can miss offline strategies and offline media opportunities.

The best online marketing strategies comprise many elements. Creativity, targeted messages, engaging copy, a deep understanding of your target audience, and so on.

But one of the most important elements your marketing strategy needs to include is diversity. A diverse marketing strategy is forward-thinking, comprehensive, and far-reaching. But what does this actually look like for you?

In 2020, there is a significant emphasis on online marketing. With virtually every customer active online — social media, email, and so on — it’s something every business needs to own.

But offline marketing, too, still plays an important role in 2020. While the current coronavirus crisis has us all in our homes, offline marketing tactics will still be effective once this is all over. As such, it’s worth considering how your business can hit the ground running with this now.

Read on to discover online marketing needs to embrace offline, and how you can create a diverse strategy that works for your business in 2021.

What is online marketing?

Online marketing refers to any form of marketing that uses the internet as its primary conduit for reaching audiences.

Online marketing is essentially a subtype of digital marketing. The latter focuses on marketing across a range of electronic devices. As well as mobile devices and websites, digital marketing can also work on other mediums that aren’t connected to the internet, such as broadcast advertising, podcasts, digital signage, and so on.

Online marketing, on the other hand, refers specifically to marketing conducted via the internet. Social media, websites, apps, emails, and are all examples of online marketing.

What is offline marketing?

As the name suggests, offline marketing refers to marketing conducted via non-electronic means. We’ll touch on some methods and look at how they can be incorporated into your online marketing later on, but a few examples of offline marketing include:

Business cards
Billboards
Brick-and-mortar presences
Magazines
Flyers
Branded merchandise
Packaging

These are just a few instances of offline marketing. Offline marketing is traditional marketing, but there is a natural overlap between these areas.

Traditional marketing is a type of marketing that is going on from the past many years & yet it’s going on with success. In traditional marketing, the methods include pamphlets, flyers, billboards, TV ads, radio ads, print advertisements, and newspaper ads.

How to combine both?

I’ve outlined above the definitions of online marketing and offline marketing and identified where they sit with each other and other forms of marketing.

But how can offline marketing be used to aid and complement your online marketing in 2020? What methods are available to brands, both big and small, to incorporate both?

Here we break down a few ways that you can combine offline marketing and online marketing for your business.

Look to tried-and-tested leaflets for instant attention

Leaflets, flyers, business cards, and similar paper-based forms of marketing might feel dated, but they have stood the test of time. One need only look through their mail to find plenty of examples of this tried-and-tested form of offline marketing.

Leaflets have the advantage of getting your message straight in front of your customers without the need for other action. For instance, an email marketing message requires the user to open their email app and then open the email physically.

But when someone gets handed a leaflet in the street, they instantly pay attention. Of course, you still need to have the individual read it, and this is where excellent and engaging design comes in.

Strive for visually-eye catching aesthetics — contrasting colors, for instance, or interesting fonts. Combine this with a bold claim that speaks to your target audience’s needs. For example, if your typical customer often struggles with saving money on shopping, you might go with the headline: “Start savings $$$s on your shopping today!”

So how does this work with online marketing? Create a short (preferably branded) trackable link — this makes it easy for the reader to type into their web browser. Encourage the reader of your leaflets to visit it with an incentive, such as a freebie or discount code.

In this way, you can get straight to your audience’s attention and encourage online traffic with simple (and affordable) offline marketing.

Offer branded swag to get your brand name recognized

Branded products are a great way to turn offline hype into online results. Products with your business’s name on it are a simple idea, but one that resonates with customers by them being free.

These products are different from what a business might usually sell. For instance, rather than being free samples of what you might already sell, they could be t-shirts, mousemats, webcam covers, water bottles — the list is virtually endless.

Branded products — or “swag” — are essentially free marketing. It’s one of the oldest forms of offline marketing, putting your name on something that lots of people will see.

It’s important not to compromise on your branded merchandise. A cheap memory stick that breaks as soon as you use it casts a negative light on your brand, so invest in high-quality, functional equipment.

To take this online, encourage customers to take photos of their new branded merch and share it on social for the chance to win a prize. Contests are a great way to tap into crowd mentality and encourage social sharing — if the prize is tempting enough.

Create a pop-up shop for sales, brand awareness, and data

One of the simplest and most effective ways of incorporating offline marketing for your business is with a pop-up shop.

These offline retail events let you take advantage of offline foot traffic and deliver many benefits to your store.

For instance, a pop-up shop during a seasonal shopping event such as Christmas gives you a sharp boost to your sales at a time when customers are often in malls and high streets anyway.

Pop-up shops also help you reach new consumers who might otherwise be unaware of your brand. The presence of a new store is enough to pique shoppers’ interests and encourage them to come in and sample your products or service. In this way, pop-up shops boost brand awareness in a genuine, organic way.

Pop-up shops are also a ripe opportunity for gathering customer data too. A basic POS system should be capable of capturing customer data, so you integrate it into your online marketing. Build on this by having real conversations with your customers. Get to know your customers and find out what they think and feel, both about your brand and on a broader sense too.

This lets you better hone your online marketing by tailoring it to the unique interests, pain points, and identifying features. As a result, your marketing will have greater resonance online too.

Embrace experiential marketing for genuine engagement with online marketing

As the name suggests, experiential marketing refers to the process of using a brand-led experience that customers can actively participate in.

This could be something simple, for example, a sample session in the street, or it could be something more complex, such as a public installation or a virtual reality experience.

There are myriad examples of brands using experiential marketing to promote their goods or services. For instance, to promote the release of The Simpsons movie in 2007, 20th Century Fox partnered with the 7-Eleven store chain to transform several outlets into the show’s fictional Kwik-E-Mart store.

While experiential marketing certainly overlaps with pop-up shops, the goals differ. While the latter focuses on sales as well as marketing, the former places greater emphasis on engagement as a goal.

Elicit engagement by creating opportunities for your attendees to do so. For instance, you could place a photo backdrop with props and encourage people to submit a selfie with a branded hashtag. The photos get shared with your social media accounts, and you could pick one at random to win a prize.

Above all, experiential marketing is highly accessible. You don’t need 20th Century Fox levels of budgets to create an engaging offline experience. Creativity is what makes for a successful event, and the best ideas are often the most simple.

A diverse marketing strategy is one that draws on myriad elements to connect with your customers. As the above examples indicate, combining online and offline marketing is an effective method that creates a comprehensive strategy that sprawls multiple channels.

Perhaps you already have several offline channels you use for your business. Or maybe you haven’t yet considered introducing them. Whatever your position, take inspiration from the ideas above and create a strategy that lets offline and online work together.

Now is the perfect time to start planning and preparing your strategy. You know your marketing better than anyone, so get creative and create your ideas for a multi-channel strategy that combines online and offline for better results in 2020.

We’re listening.

Have something to say about your thoughts on offline and online marketing strategies?

Share it with us on Facebook, Twitter, or LinkedIn.

Selecting a Digital Marketing Agency: 8 Steps to Hiring an Agency for Small Business

George · December 26, 2018 ·

Learn what a small business needs to know before select and hiring a digital marketing agency.

Digital Marketing Agency - Matrix Marketing Group — Matrix Marketing Group

But what if you could get more done and improve your marketing performance too? Now that would be nice – right?

Are you struggling to get quality sales leads?
Are you getting enough web traffic to generate leads?
The leads that you get are they turning into sales?
Do you know what your conversions are over your marketing funnel?

CEOs are fed up with nonsense metrics. You should too. They are holding CMOs and marketing teams more accountable for bottom-line results.

Fournaise Marketing Group in London surveyed 600 CEOs and decision-makers to find that:

Startups, SMB’s to enterprise companies are all hiring a digital marketing agency but especially a small business. So you’ve decided to start exploring hiring a digital marketing agency.

Whether it’s your first time hiring a digital marketing agency or you’ve done it in the past. Follow these eight steps and hiring a digital marketing agency will become a snap.

72% of CEOs think marketers “are always asking for more money, but can rarely explain how much incremental business this money will generate.
70% think marketers bombard their stakeholders with marketing data that hardly relate to or mean anything for the company’s P&L.
67% think that, unlike CFOs and Sales Reps, [marketers] do not think enough like businesspeople. They focus too much on the creative, art, and fluffy side of marketing and not enough on its business science.

Only 9% of today’s marketing leaders believe traditional ad agencies are doing a good job of adapting their service capabilities to the digital transformation revolution.

Most digital marketing agencies are just bolting on different aspects of digital marketing. They do this without taking an integrated approach, according to a study conducted by the Chief Marketing Officer Council.

Not all digital marketing agencies were created equal. Choosing a digital marketing agency is not a decision that should be taken lightly. And if you are reading this article, I’m sure you get it.

Many small businesses have been forced to work from home and shift the way they market their business. They learned a lot over the past year during COVID-19.

With the countless digital marketing agencies that exist today, it cannot be easy to choose the right marketing agency for your small business. Your choice will reveal the quality of your marketing, which will affect your results.

In addition to our suggestions below, be sure to ask the potential agency, “How has COVID-19 impacted the agency’s work with clients?”

What to Look For in a Digital Marketing Agency

digital advertising agency us denver colorado

There are no shortcuts to success. Building your digital strategy in capabilities is a process that requires significant time, training, and experience.

If you want to drive traffic to your website, nurture leads, and increase sales you need a digital marketing plan. Companies that want to dive into blogging, social media marketing, video, SEO, email marketing, website design, might need some outside help.

The marketing world is constantly changing, and it is the hybrid agencies that are rising to the top. These agencies are tech-savvy, offer integrated services, hire and retain versatile talent and provide value for their clients.

The traditional agencies unwilling or unable to adapt will quickly be left behind. Legacy systems slow down large, established marketing agencies.

Whereas, hybrid marketing firms can install software and introduce processes, lower operating costs, increase productivity, and increase profitability quickly.

Hybrid agencies are able to build more scalable marketing technology models. They operate with cloud technologies, capitalized o online communication and mobility, and employ agile marketing methodology to drive results.

In today’s data-driven world, marketers are getting smarter about which agencies they choose to partner with. How do we know? We’re a marketing agency that been performing integrated marketing since 2002.

I have talked to our clients who work with agencies in the past. They helped me with the top 8 criteria they used to evaluate the effectiveness of their existing and potential partners.

Why Hire a Digital Marketing Agency?

Here are the primary reasons an organization seeks help from a digital marketing agency.

They have a small internal team of 13 people, and just need ongoing support to lead them in the right direction.
They lack an internal team and need to outsource everything because they don’t have the time or resources to accomplish it themselves?.
They need help in a certain area of marketing. Such as content marketing, search engine optimization (SEO) strategy, website design, social media, marketing technology, or improving your lead conversions.

Choosing the Right Digital Marketing Agency

Matrix Marketing Group - Digital Marketing Agency

Before you start your search for the ideal digital marketing agency, you may want to think about it before jumping to the first agency you see. There?s a good number of businesses out there, but not all of them will offer what they claim. So be careful.

You want a digital marketing agency that can show you measurable results from their marketing services and help you grow your business.

Marketing has changed more in the past 2 years than in the past 50 years. It’s constantly changing. To see results from digital marketing takes time and is a continuous process, so choose carefully. If a marketing agency promises quick results, run. No run fast.

However, if your foundation is strong, then time and money can be focused on short-term digital marketing campaigns that produce results faster.

It is critical, to begin with, a full marketing assessment to help you determine what you really need. You might also want to do an SEO gaps analysis against your top 3 competitors for a keyword, web traffic, and backlinks. The assessment can be used to find quick opportunities and help you identify blind spots.

Tired of being overwhelmed and worried you’ll never scale your business?

Learn how to evaluate and select the right digital marketing agency for your business.

YES – I Want the Guide

Marketing success requires a commitment to consistently create an exceptional customer experience. Combined with transparency, agility, and accountability at all levels.

Let the digital marketing agency tell you the primary industries they cover, and they must share with you some tools and techniques they use.

Listed below are the top 8 components you should be looking for when evaluating and selecting a digital marketing agency.

Digital Marketing Agency Evaluation and Selection Criteria

1.Trust and Credibility

Did they address my business goals in the sales process?
Do they practice what they preach?
Do they have: Social media presence?
Blog? How often do they post?
Do they have references and/or case studies?

2. Compatibility

Are the agency personnel easy to get along with?
Does their cultural vibe mesh with ours?
Do they have the necessary marketing experience?
Do they have proven industry experience?

3. Pricing and Value for Marketing Services

Are their services within our marketing budget?
Does the pricing reflect the value we will receive?

4. A Holistic Approach to Marketing Delivery

Do they provide services for traffic generation, lead generation, lead nurturing, and customer acquisition?
Do they have services to reflect all stages of the buying cycle?
Do they use data to guide the ongoing marketing strategy?

5. Efficiency and Efficacy

Is the turnaround time for services and deliverables reasonable?
Do they have systematic delivery processes for services?
Are they nimble and can act fast to real-time marketing opportunities?
Are they results-driven and demonstrate that they will constantly test, change and innovate?

6. Communication

Do they set clear expectations?
Do they have a clear process for updating our team on the progress and timeline?
At any given time, can the agency provide numbers around our progress toward our established goals?
Will they be responsive if I have questions or concerns?

7. Education and Training

Will they invest in training our team on software, methodologies, and digital tools to help us achieve our goals?

8. Accountability and Measurement

Are they laser-focused on driving business results?
Do they set challenging but reasonable goals?
Are they focused on measurement, but won’t bombard us with meaningless metrics?

Here is a list of questions you should ask a prospective digital marketing agency.

Please describe your digital marketing agency’s process to meet our marketing goals?

Instead of asking about how they will help you accomplish your goals, ask them how. The plan must outline an agile approach. It’s easy for a marketing firm to say that they will help you develop a sound marketing strategy. WOW, not good enough.

Ask about the process itself and how it will yield more insights and results.

What was the marketing agency’s track record for similar cases? (Remember every business is different)

Most digital marketing companies say they do it all. Maybe. Digital marketing services — from PPC to SEO to a website redesign — can help address your marketing needs and requirements. Remember not all agencies can walk the talk. Have them show you.

Before moving forward with a digital marketing agency that says that they can help you with everything, be careful. If search engine optimization (SEO) is your brand’s focus, ask the agency about previous clients they’ve helped grow through an SEO rollout.

If you’re still unsure about the specific marketing services you’re looking for, go for a marketing company that has been in business for 7-10 years or more. Opting for a marketing agency with experience, setting goals, and executing campaigns may be easier because they are already adept at understanding what makes your target audiences take action.

What digital marketing strategies did they implement for its brand?

Do they keep up with the industry trends?
What have been the results of their marketing efforts?

What lessons have the marketing agency learned from using its marketing tactics in their business?

A digital marketing agency can show you how but results reveal more. Review its marketing case studies.

To what part or all of your marketing plan do you want the digital agency to perform?

The digital marketing firm you hire should communicate what needs to be done to reach your goals. But that isn’t enough. For your marketing campaigns to deliver results, the marketing agency of you choose should be able to train you on meeting goals and mapping KPIs. Training ranges from how to use automation platforms or interpreting data from analytics platform like Google.

How much will your marketing programs and projects cost?

What is the budget required to implement the campaigns you want to invest in? Cheaper doesn’t necessarily mean better.

Ask about the estimated return of investment (ROI) and the agreement. What are the marketing deliverables you can expect? How long is the agreement? What is the timeline?

How will your marketing programs be measure?

When talking with a prospective agency, ask questions on benchmarks, metrics, and analytics. If the agency uses jargon you don’t understand, ask what it is?

When will you see the business and marketing results?

At Matrix, here’s the timeline that we share with our clients who ask about the amount of time it takes to see results when using inbound marketing:

3 – 6 months: You should see positive movement compounding each month.
6 – 18 months: You should see substantial traffic growth, Marketing-Qualified-Leads (MQLs), and Sales Accepted Leads (SALs).

Wrap Up for Digital Marketing Agency Services

best digital marketing agency — Source: Canva

Technology innovations continue to accelerate the rate of change in the marketing industry. Therefore, it has created a growing demand for tech-savvy, forward-thinking digital marketing agencies.

Trends and shifts in consumer behavior, business processes, software, data analysis, communications, and marketing philosophies have affected the need for evolving services.

Traditional marketing agencies, public relations firms, advertising, search engine optimization, and website development firms are all fighting to remain relevant.

They are grasping for new services, such as social media, mobile, and content marketing. The modern digital marketing agency is focusing on what really matters to their clients. This includes pricing, technology, staffing, infrastructure, processes, and purpose.

These agencies in professionals will adapt and evolve, and many traditional marketing firms will become obsolete.

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Are you not getting the results you had hoped for with your current marketing agency?

General FAQ’s

How do you select a digital marketing agency for a small business?

You might think you have a need or not, so start with an honest marketing assessment to find the gaps in your strategy, talent, and technology. Do this before you begin an engagement, and you will learn a lot.

Why do I need a digital marketing agency?

Whether it’s the digital transformation or understanding your customer touchpoints, to sales funnel lead generation campaigns digital marketing agencies have the talent and understanding of the digital landscape.

What questions should you ask a digital marketing company?

Here are seven critical questions to ask for a new digital marketing agency.
1. What types of companies do you serve, and in what industries or markets?
2. What are the core capabilities of your agency?
3. What is their pricing model?
4. How would you describe your company culture?
5. How long have you been in business?
6. What marketing and sales technology do they use?
7. What is their engagement process?

What are the benefits of hiring a digital marketing agency?

The most important reason why digital marketing is taking up the traditional marketing channels is as a result of the internet has enabled businesses to interact with targeted audiences in real-time. But as important is the ability to set goals, track, test, and real-time data. Digital marketing is more affordable when compared to traditional marketing channels.

Marketing Agencies are Changing Due to New Expectations

George · June 6, 2017 ·

Marketing Agencies Need to Prove Value

It’s all over the trades. Marketing agencies are facing consolidation. Clients are demanding fluid, “Uber-like” on-demand agency relationships.

As a small business owner, you have limited time and resources. You want to focus on your core competencies like growing revenue and building relationships with customers.

Hiring an in-house marketing team is expensive and risky; there’s no guarantee that they will deliver results or that they’ll even stay long term. Plus, when it comes to marketing, it takes more than just “marketing people” — you need strategists who can help grow your company profitably over the long run.

Get in touch with us today! We’re a full-service marketing agency offering effective solutions for all of your digital needs, including SEO/SEM services, content creation (blogging), social media management & advertising strategies (PPC).

When big manufacturers and branding gurus like Procter & Gamble Co. and Kimberly-Clark Corp. change how they work with their agencies, the marketing and advertising world takes note.

Procter & Gamble’s Marc Pritchard is leading a large-scale agency consolidation at P&G. His reasoning: “Through consolidation, P&G is upgrading, so we can get better quality, fewer touches and save half a billion dollars that we can hopefully reinvest some of back into building our brands.”

A digital marketing agency online often doesn’t have the results. So don’t fall for the digital marketing agency near me search.

The top digital marketing agency like Matrix Marketing Group, shows results and is a digital marketing agency in the USA.

What is a marketing agency?

Marketing agencies offer a full range of marketing services to help you implement an integrated marketing strategy for all your brand goals.

For instance, you might hire a marketing agency from a list of marketing agencies to assess your current marketing strategy and help you create a more compelling brand voice or connect to a broader target audience.

The digital marketing agency might use a combination of on-page SEO, off-page SEO, social media, advertising, and public relations to ensure your business goals are met.

When soliciting help from marketing agencies, you might want to focus your search term further — for instance, and you could search “digital marketing agency near me.”

Marketing agencies will have in-house marketing talent ready to help you with marketing related to digital strategies, including search engine optimization, website design, content marketing, social media marketing, and online advertising.

How to Select the Best Digital Marketing Agency

Build an extension of your team to build revenue growth. Grab this handy guide to help in your selection process.

What are marketing agencies?

Marketing agencies come in all favors. A digital marketing agency is a company that provides a wide assortment of digital marketing services.

The agency has numerous client goals, but the ultimate goal is to help you increase your product and service sales through its marketing strategies and efforts.

What is a hybrid marketing agencies ?

A hybrid marketing agency, like Matrix Marketing Group, is a company that provides a wide assortment of digital marketing services, talent, and marketing technology. The hybrid marketing agency has client goals, but the ultimate goal is to help its clients increase web traffic, generate leads, and convert them into sales through its marketing strategies and efforts.

Where are marketing agencies headed?

Have you ever been called by a marketing agency? Did they keep trying to sell you something? Did they push and push? Physics tells us that if we want to move something, we use forces to move the objective.

Marketers might be good at some functions, but sales are not. You will hear all the buzzwords, like inbound marketing, SEO, conversions, content marketing, and it goes on and on.

We have taken a completely different approach. We used a hybrid strategy, talent, and technology model to design, test, and scale marketing campaigns that produce results, like more sales.

The objective is to be found and remove barriers to engagement. If we have something you want and the FIT exists, we have a sale.

Proctor & Gamble Co and Kimberly Corp revitalized their use with agencies and involvement. Proctor & Gamble downsized the number of agencies they work with, as K-C used marketing agencies only as project support.

Clive Sirkin, CMO for K-C, pushed for an “Uber-style” model where he has a core group of brand strategists at key partner agencies focused on building the brands’ future development.

Once ideas were strategically planned and approved, they bid out to multiple agencies for execution. Sirkin’s concern with consolidation?

They had agencies transition into review mode, which means all hands-on deck concentrated on keeping the business but not necessarily driving K-C’s brands forward. The focus revolved around saving face, not the critical KPIs.

This created a new reality for agencies who worked with Proctor & Gamble and Kimberley- Clark.

For other marketing professionals and marketing agencies around, hiring for specific projects would change the partnership between agency and client. It’s a possible sign-in in which marketing professionals feel more pressured.

But, what do marketers and agencies do for situations like Proctor & Gamble and Kimberly-Clark?

Marketing methods and strategies have evolved over the years with trends, software, professionals, and agencies. Due to new aspects and expectations, agencies are changing the way they operate internally and externally.

Agencies should take a step back to re-evaluate their strengths and see if the work being produced aligns with the company’s mission.

The annual RSW/US New Year Outlook surveyed nearly 10,000 marketing service companies in the United States and Canada, from 1M$ to capitalized billings of $500M.

These marketing agencies included: Advertising, Public Relations, and Marketing Consultants. From this survey, they developed the trends and expectations for agencies in 2021.

The growing disconnect between marketer plans and digital marketing agency expectations for spending occurs today.

Marketing spend flattened out over the past two years, but budget allocations for digital channels are taking up a bigger piece of the pie.

Many CMOs are using their budgets to make bigger investments in technology, especially analytics. To better understand how the industry will adapt in 2019, we’ve written this article for you.

Since the initial survey conducted in 2011, marketing and advertising spending plans have gradually increased and will continue to do so in 2020.

The survey reported that marketing professionals would continue to become more forceful involving spending habits – 67% of marketers surveyed said that budgets would increase from small to substantial amounts depending on the needs of the agencies.

Although expanding budgets for clients may be an advantage for agencies, there is a growing gap of expectations between market spending plans and what agencies will end up spending in 2017.

Only 48% of agencies who predicted that their spending would increase little to significantly in 2020 – are one of the biggest gaps that agencies and clients have had since 2011.

Less investment in Business Operations (People, marketing, and sales).

89% of agencies intend to invest moderately or heavily in business operations for 2020 but have declined since 2017, where 96% of agencies reported investing more internally in their employees and marketing and sales resources.

You have to keep up with the marketing industry to be successful. Google changed its search algorithm 3,000 times. How did that impact your search traffic?

P&G and K-C have shifted their usage of marketing agencies that work with them by keeping them on for project-based work or limiting the number of agencies they use.

The shift of marketing agencies who are not investing as much into their resource could be due to marketing and ads expenses going toward project-based work and in-house work.

A Rise of Investment toward Marketing Technologies.

There has been a push for investment in marketing technology. Marketers are continuously looking for ways to leverage automation and analytics to make more data-driven decisions, a place where agencies would benefit from falling into.

SharpSPring is an all-in-one CRM and marketing automation platform that makes small businesses eliminate waste and increase sales.

Last year there were 8,000 technology options on the landscape. With the latest MARTECH analysis just hitting the web, there have been over 1,000 additions! The market is exploding with new options at every corner, and it can often become intimidating for new users.

Today the number is reaching 10,000.

Committed to investing in marketing technology, professionals adjust their budgets to move their expenses toward new tools and resources for 2021 and beyond.

44% of marketers reported to RSW/US that they would be spending more money on technology, and 74% reported they intended on investing more in technology within the next three years.

Tired of being overwhelmed and worried you’ll never scale your business?

An Increase of Project-based Focused Work Continues to rising.

The shift toward project-based work continues to rise, with 35% of agencies sharing that out of their current work, 60% is dedicated to projects – this being a spike from the previous year with 20% of agencies sharing only 60% of their work is project-based.

Agencies can learn from this about dealing with project pricing for clients and how they go about evaluating their future work processes.

By doing so, agencies will be able to see expanded opportunities with the client after completing an initial project. However, if priced poorly flipped, there is a potential to lose contracts without this evolving relationship in mind.

The Shift of Clients Moving Marketing Services In-House to Marketing Agencies.

During the pandemic, businesses realized that many marketing agencies have been working in a distributed fashion for years.

Matrix Marketing Group works all over the world.

When asked their prediction of clients moving their work and services in-house, 80% of those surveyed believed they would see a tactical change in 2021.

The RSW/US report shared a majority of the work that will be switching to in-house are smaller projects, while larger and valued projects will be given to agencies.

However, this trend has flipped in 2021. There is a huge shortage of good marketing talent today.

Marketers should keep their eye on the ball and stay focused on ROI. The key to ensuring that both sides (agency and marketer) agree to measurable KPIs. “Grow brand awareness and trial” is NOT a measurable KPI. Some examples of measurable KPIs are:

Drive new B2B leads by X% in six months.
Drive digital traffic from XX% to YY% in 2021.
Increase the lead-to-sales conversion rate by X%.
Drive trial of new product at ABC retailer with X% weekly velocity goal.

When marketing agencies and marketing partners agree to measurable KPIs before a project begins, the agency can easily do a postmortem on a program and calculate ROI by comparing spend to results.

Continuing to compete for new businesses and keeping current businesses, agencies should focus on what makes them different. To steal an old Rosser Reeves term, what is your agency’s Unique Selling Proposition (USP)?

What truly sets you apart from other marketing agencies? The key: once you know your USP, make sure it shows in everything you do.

ROI has become a prominent role within agencies. Is your marketing partner holding you accountable for ROI? If not, bring the ROI to them. Show them how much they invested in your last program and what the ROI was.

Doing so allows for more transparent conversation and a stronger partnership where both sides are focused on the same goal. Most importantly, it will help your clients with their goal of moving more leads or consumers down the sales and marketing funnel.

Change is Good. Embrace it.

Finally, as one of my early mentors in the business always said, “put points on the board. Every day. Always.” What she meant by this was that agencies should bring little extras to their client partners whenever possible.

Quick POVs, competitive alerts, new ideas for B2B content, or photos of displays of their product in a store in a market not local to them are always helpful to marketing clients.

In my experience, it’s those points that keep you in good standing, even when you have a presentation that doesn’t quite hit the mark. Your clients will remember the little things, too, not just the big home runs.

Are you looking for marketing agencies to help your business grow?

We’re a team of marketers who are passionate about helping businesses get more customers.

Our services include branding, design, SEO, advertising planning, product launch plans, and social media marketing. We also offer analytics and reports, web development, Shopify websites, and marketing technology.

Your brand is the face of your company. It represents everything that makes your company unique from the products or services you provide to how you interact with customers on a daily basis.

A strong brand can attract new customers while building trust among existing ones which leads to increased revenue over time.

SEO Marketing – Search engine optimization (SEO) is an important part of digital marketing because it helps people find the information they need when they search online.
Advertising Planning – An advertising plan includes all aspects of promoting your business including TV commercials, radio ads, print ads, and billboards.
Product launch plans – You’ve spent months developing an amazing product but now what? How do you make sure everyone knows about it so they can buy it? That’s where we come in!
Social Media Marketing – Social media has become one of the most powerful ways for companies to reach their target audience through engaging content that builds relationships with potential buyers.
Analytics & Reports -We use Google Analytics data along with other tools like SharpSpring to give our clients insights into their visitors’ behavior.
Web Development -Our developers are the best.

Get a quote here.

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General FAQ’s

What is a marketing agency?

A marketing agency will help your business develop a marketing strategy, plan and manage marketing campaigns, or provide specific services, such as search engine optimization (SEO), content marketing, websites, or market research. You can retain their services for a particular project or hire them on a retainer basis to assist you over a period of time.

How can a marketing agency help a small business?

A marketing agency can help a small business outline a marketing strategy designed to reach your business goals, identify the right marketing tactics to achieve the results you want and put those plans into action, and measure and analyze the results with real-time data.

Why should I hire a marketing agency?

An experienced digital marketing agency can help you develop a digital marketing plan, execute the projects, and measure the ROI with real-time data. The marketing agency should lower your cost per customer acquisition and drive more leads and sales.

What Does A Marketing Agency Do?

A Marketing Agency offers services like:
– Branding and Design.
– SEO Marketing.
– Advertising Planning.
– Product launch plans.
– Social Media Marketing.
– Marketing technology.
– Analytics and reports.
– Web Development.

How much does a marketing agency charge per hour?

The average blended rate for a full-service marketing agency in today’s market is $175 an hour to $225 an hour in most markets. In larger markets, it runs closer to $300 an hour. The other approach is to use a rate card that creates a specific hourly rate for each employee or position in the marketing agency.