customer journey

modern cx transformation

5 Critical Steps to Planning Your CX Transformation for B2B businesses

Are You Planning a CX Transformation? Planning your CX transformation for your brand? It’s important to have a good customer experience because it can make customers more likely to return, recommend the company to others, and be more forgiving if there is a problem. The customer experience is upfront for the board of directors and […]

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Behavioral Segmentation

What is Behavioral Segmentation and How Does It Improve Marketing

Behavioral segmentation is necessary for modern marketers to understand Behavioral segmentation is necessary for modern marketers to understand to lead capture and conversion better. Learn how to use behavioral data to improve conversion, retention, and revenue. Market segmentation divides customers into groups to achieve better sales, marketing, and customer service outcomes. There are four basic

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