Matrix Marketing Group is Your Trusted Private Equity Marketing Partner

Scale Your Portfolio Companies and Position Them to Go Public or Sell to Strategic Buyers

Matrix Marketing Group partner with private equity directors and managing partners to create brand awareness, testing, scaling, and generate top-line growth.

Our private equity marketing services help firms scale their portfolio companies to go public or sell to strategic buyers. We serve as a central marketing hub for SaaS and e-commerce companies for scalable growth across your portfolio.

Matrix Marketing Group works with the private equity investor for its portfolio of companies. We work as a turnaround, growth hub, transitions, and fractional marketing horsepower. By marshaling resources, we increased the growth, scaling, and probability of their portfolio of investment companies.

We have worked with Morgan Stanley, Soundview Technology Group, Credit Suisse, Credit Suisse First Boston, Robertson Stephens, Deutsche Banc, Merrill Lynch, Goldman Sachs, Cowen, J.P. Morgan, UBS, RBC, Royal Bank among national and regional angel and venture capital firms.

Our private equity marketing services help firms scale their portfolio companies to go public or sell to strategic buyers. We serve as a central marketing hub for scalable growth across your portfolio including SaaS marketing for startups.

Our Private Equity and Startup Marketing Agency specializes in high-performance online marketing campaigns with attribution models.


Digital Marketing for Private Equity and Startup Company

A case study for startup software firm with leverage digital marketing for sales growth.

Startup Digital Marketing Case Study

Startup Marketing program with increases of 143% in website traffic; 128% in web leads; and 84% in MQL:SAL.

Private Equity and Startup Marketing Scorecard

Use this marketing scorecard toolkit to bring structure and meaning to your numbers.

Outsourcing Marketing for Private Equity and Startup Firms

Download this informative guide to help you determine if marketing outsourcing is for you.

Ultimate Startup Toolkit

Download this startup toolkit of nine resources for private equity firms, entrepreneurs, and startups.

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Matrix Marketing Group Opens Doors of Opportunities for Private Equity and Startup Companies



Matrix Marketing Group opens doors of opportunity by getting you more scalable revenue.

We’ve worked with some of the best private equity and startup global businesses. We help you with that moment you realize you could navigate your company toward a more profitable future.

How to Turn an Idea into a Steady Revenue Stream for Startups

Whether you’re new to the startup world or you’re a veteran entrepreneur, you know startup marketing and launching a new product can be difficult. With a high risk of failure (70 percent of product launches fail in the first year), there’s a lot to do to ensure your product launch succeeds.

The problem with your typical startup is that they miss the market, poor marketing, or they run out of money. So they often turn to Venture Capital or Angel money.

The capital market often uses a model he called paint by number analysis. If it does not fit their model with market size, often in the billions of dollars, they walk away.

Established In

Clients and Projects

A Guide To Digital Marketing for Startups: Service In-house, Outsource or Hybrid

2020 award matrix marketing group

Getting your startup out into your target markets is critical and digital marketing for startups is essential.

70% of the organic clicks go to the links that are on the first page of Google.


If you plan on launching and growing your startup marketing, you must consider how you are going to market your business. To help we have developed a guide to digital marketing for startups.

In this day and age, digital marketing can make or break a startup or private equity portfolio. Almost every modern brand exists online and is trying to make waves. Despite what some presume, though, marketing is only as good as the people behind its planning and execution, not fleshy technology that powers it.

In other words, choosing the right digital team is paramount. There is not much room for missteps, and wasting precious startup capital is not an option. So, how do you go about the decision-making process?


Increase in website traffic



Top 10 Colorado VC Firms

For startups around the world, the issue of funding is a constant one, and for Colorado here a list of the top 10 Colorado VC firms. See Utah private equity firm here.

Luckily for those based in Colorado, they don’t have to worry about traveling far to solve their investment needs. There are a large number of successful Venture Capitalist (VC) firms in Colorado.

Private equity tells us there’s a lot of money still floating around looking for a place to land. In Colorado and nationwide, venture funding was down from 2019, a record year since the dot-com bubble burst in 2000. But this year’s first nine months, venture investors poured $83 billion into U.S. companies, according to PWC.

And while nine-digit funding rounds that have created instant tech unicorns are rare in Colorado, they’re not unheard of. In August, Denver’s Ibotta, which had already raised $85 million, said its latest round gave the retail rewards app a $1 billion valuation. It declined to mention the amount of its most recent raise.

Call For a Quote:

(303) 351-1645

Let’s Build Something Together

Want more leads and higher sales conversions?

Get a finger on the pulse of your revenue growth investment and results across the entire revenue process.

How can startup companies increase sales?

If startup companies want to get serious about revenue growth, it’s time they got serious about their digital marketing for startup businesses. Matrix Marketing Group, a startup marketing agency, has taken on the challenge of becoming a growth engine for startup companies.

How do you market a startup company?

Top 5 Strategies For B2B startup Marketing

1. Marketing research and competitive analysis
2. Establish a communication architecture and clear uniques value proposition?
3. SEO-friendly website tuned with call-to-actions
4. Paid search can help boost your web traffic quickly
5. Content marketing is critical

BONUS: Use marketing technology to test, experiment, scale, and reduce costs.

What is digital marketing?

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium to drive web traffic and sales.

What is included in a digital marketing strategy?
Here are some of the digital marketing tactics we employ:
  • Search Engine Optimization (SEO)
  • Content Marketing (Blogging & Article Writing, Video)
  • Downloadable Content Offerings (eBooks, White papers, Webinars)
  • Email Marketing.
  • Social Media Marketing.
  • Pay-Per-Click (PPC) Marketing.
  • Video Production.
  • Website Design A/B Testing.
Denver Digital Marketing Agency

Digital Marketing Agency in Denver, Colorado

Matrix Marketing Group, a marketing agency in Denver, Colorado, uses industry models to help our clients reduce sales and marketing operating costs, capture more leads, and convert more sales.

Our marketing funnel is a visualization for understanding the process of turning leads into customers. The idea is that, like a funnel, marketers cast a broad net to capture as many leads (MCL) as possible, and then nurture leads (MQL) through the purchasing decision (SAL), narrowing down these candidates in each stage of the funnel.

Matrix Marketing Group takes a full-funnel approach to the marketing funnel. We fill the funnel at the top, nurture in the middle, and covert at the end. Go beyond Inbound!

General FAQ’s

How can private equity firms leverage a startup marketing agency?

Two fundamentals exist when marketing a startup. One is that a great product alone is not enough to succeed. The other is that no amount of marketing will make a lousy product gain a niche or mass audience. Nothing kills a bad company faster than good marketing.Successful startup marketing requires that you have both a great productandgreat marketing.

What are the different types of private equity firms?

Private equity funds generally fall into two categories: Venture Capital and Buyout or Leveraged Buyout. (1) Venture Capital (VC) and (2) Buyout or Leveraged Buyout (LBO)

What is private equity and how does it work?

Private equityfirms raise funds from institutions and wealthy individuals and then invest that money in buying and selling businesses. After raising a specified amount, a fund will close to new investors; each fund is liquidated, selling all its businesses, within a preset time frame, usually no more than ten years.

What do private equity firms look for in companies?

Their mission is to invest incompanies(with a majority or minority stake), create value during a period of approximately four or five years, and then sell their share with the highest capital gain possible. Therefore, theylookfor businesses that show clear growth potential in sales and profits over the next years.

What is private equity?

Private equityis an investment in shares outside a stock exchange. Investors, often from institutions like funds, give a company money, and in turn, buy part of that company. The most common types ofprivate equityare leveraged buyouts, venture capital, growth capital, distressed investments, and mezzanine capital.

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