Table of Contents
- 1 If you are using SEO on WordPress, you must consider SEO for WordPress to boost your site traffic
- 2 The Ultimate SEO Guide
- 3 Learn how to boost website traffic and optimize a blog post for SEO.
- 4 Get Your Free ‘Complete Website Redesign Guide’ Companion Workbook For This Article!
- 5 Complete Website Redesign Guide
- 6 How do you optimize a blog post for SEO?
- 7 Free Guide: The Definitive Guide to SEO in 2021
- 8 OnPage SEO for Youe SEO on WordPress
- 9 Do Your Keyword Research for On-Page SEO
- 10 Do Consider the Type & Length of Your Content
- 11 Do Make the Most of Internal Linking
- 12 Do Focus on Getting the On-Page Elements Right
- 13 Don’t Stuff Your Pages with Keywords with your On-Page SEO
- 14 Don’t Forget About Meta Descriptions & Page Titles
- 15 Don’t Add Unnecessary Media and Plug-Ins
- 16 Don’t Put ‘Filler’ Type Content on Your Site for On-Page SEO
- 17 Maybe Start Considering AMP as a Search Engine Ranking Factor
- 18 On-page SEO Summary
- 19 Now let’s move on to off-page SEO
- 20 Make it Easier to Plan Your Marketing Strategy and Improve Results.
- 21 Optimize Your Meta Tags
- 22 Meta Description for Your SEO Strategy
- 23 Write Kickass Meta Ad Copy
- 24 Get Rid of Duplicate Meta Descriptions with your SEO for WordPress
- 25 Get Rid of Double Quotation Marks
- 26 Focus on Content – the King of SEO
- 27 1. Increase Your SEO Rankings
- 28 2. Score More BackLinks
- 29 3. Increased Social Signals with SEO Strategies
- 30 Decide Whether to Stick With www or Not for your SEO Strategies
- 31 You Still Need to Build Links
- 32 7 New SEO Link Building Strategies
- 32.1 1. Create Skyscraper Content
- 32.2 2. Connect With Reporters and Bloggers (Easily Done with HARO)
- 32.3 3. Use Outdated Resources for Link Building
- 32.4 Use Reliable Formats Proven to Drive Results
- 33 Mobile is everything, speed counts
- 34 What Does an SEO Company Do?
- 35 Conclusion about SEO strategies
If you are using SEO on WordPress, you must consider SEO for WordPress to boost your site traffic
SEO on WordPress really is not different from most CMS platforms.
Do you want to know what are the most important SEO for WordPress strategies to drive more traffic to your website? Well great.
Then what if I told you that we could help you secure some pretty powerful SEO ninja tips? Would you go crazy to secure them?
- How to write a kickass meta description for increased click-through rates
- Why it’s important to kill duplicate meta descriptions
- Why you should kill the use of double quotation marks
- Why you should turbocharge your content for increased SEO rankings, backlinks, and social signals.
- Why using www or not likely won’t have an impact on your SEO strategies and search ranking
- How to use Brian Dean’s 7 New SEO strategies
- And why you should optimize your site for mobile users
And what if I told you that you could easily power up your rankings just by taking a few easy & simple steps? Would you be even more tempted to read on?
Let begin with how to increase your website traffic and optimize your blog posts for SEO.
The Ultimate SEO Guide
Learn How to Increase Your Site’s Traffic and Convert More Sales
Learn how to boost website traffic and optimize a blog post for SEO.
Top-of-funnel marketing strategies include how to optimize a blog post for SEO. Search Engine Optimization or SEO, as we know, is vital to increase traffic on your blog.
Not only do you want an increase in traffic, but you want a high quality of traffic that leads to a business outcome.
This sounds simple—right? It would be easy if it were just as simple as putting the relevant words in to increase your SEO score.
However, technology moves at a great speed, including the blogging industry, which becomes more competitive and crowded every day.
Therefore, you need to know the best SEO strategy that keeps bloggers up to date. It is the responsibility of the individual blogger to put these tactics into practice.
First, as a blogger, you need to keep all the information on your site relevant, up to date, and of use to your readers. Luckily, this is not complicated. It needs to add something to their lives, which they want to know and need to implement.
Search algorithms change, technology changes, but simple tactics you can easily put in place to optimize your SEO score.
The article will cover how to write SEO friendly blog posts, including the following:
- Best blog layout for SEO
- SEO-friendly article sample
- What is SEO friendly article?
- SEO for new bloggers
- How to write SEO optimized blog
- SEO checklist for blog posts
Get Your Free ‘Complete Website Redesign Guide’ Companion Workbook For This Article!
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How do you optimize a blog post for SEO?
Optimizing your blog post for SEO includes both on-page SEO and off-page SEO. If you want more web traffic and higher conversions to help, boost sales follow these tips.
To start working out how to optimize your blog post, we need to talk about some basics.
Meta Tags and On-Page SEO Meta tags help improve your blog post for SEO. Bloggers will be aware of meta tags. These tell the search engine what is contained in your blog posts. They are your friends.
However, they cannot tell the search engine information which is not there. Google gives tips on how to optimize meta tags which offers useful tips for bloggers.
There are four different types of meta tags that need to be optimized. Meta tags are the bread and butter of blog posts and are essential to improve SEO, traffic and add meat to the blog.
They are a vital part of the blog if you want to appeal to search engines as they provide the information to the search engine about the content and purpose of your blog.
You need to understand these to write an SEO-friendly blog post. The different types of meta tags include:
Title Tags for SEO
These are the most important type of meta tags. This is the tag you will see when you search on Google or another search engine.
You click on this link to reach the page. You can add around 70 words to the title tag, and it is worth using all these words up and adding keywords into the title tag as liberally as possible.
Header tags are seen just below the title tag and so are very visible. They need to be readable but also to contain a good concentration of keywords. There isn’t a word restriction on header tags, but don’t make them too long, or the readers might feel overwhelmed.
This little piece of text describes what the Title Tag is introducing. It is the first sizeable chunk of text that a reader will see, so make it interesting and, of course, rich in keywords.
Image Alt Tags
These tags provide information to the search engine about the pictures on your site, so they are vital if neglected search engine optimization tools.
When you insert a picture onto your blog, make sure you add a descriptive Image Alt tag so that they can be picked up from as many keywords as possible.
Free Guide: The Definitive Guide to SEO in 2021
Proven strategies to help you get higher rankings in 2021.
Keep updating to improve your blog post for SEO
Google loves sites that update their sites regularly, so you may as well play into their hands and do what they like.
Not only does updating your site regularly help your standing with Google, but it also means that your readers have got new, up-to-date information to look at.
If readers realize that you are constantly updating with quality information, they are more likely to visit your site regularly to catch up on what you have posted.
Apart from adding your posts, you can accept posts from guests, which gives you possibilities in terms of SEO improvement as you can use keywords from the guest post to increase traffic to your site.
OnPage SEO for Youe SEO on WordPress
On-page SEO is just one of the critical steps you must take in order for your website to rank on search.
On-page SEO is essential but should be like brushing your teeth, hygiene. Thanks to the advent of smart devices and 3G/4G/5G technologies, the rise, and growth of mobile traffic have been stratospheric.
As SMEs rush to optimize their digital properties in an attempt to increase engagement and conversions, Search Engine Optimization (SEO) has become a critical marketing tool for achieving success as a business. On-page SEO is essential for company success!
While creating quality content, like blog posts, for your website is great. It’s also important to ‘optimize’ your web pages so that search engines like Google and Bing.
You want to do this so that Google or Bing’s search bots can realize that they deserve to be listed in Google searches and to rank in Google at the very top of their SERPs. The higher your web pages are ranked on SERPs, the higher the traffic you’ll get on your website.
Learn how to get to the top of the search in 3-months with this SEO strategy.
Over the course of this post, I’ll highlight some of the dos, don’ts, and maybes of on-page SEO.
Do Your Keyword Research for On-Page SEO
Instead of just attracting traffic to your website, your aim should actually be to attract the “right” type of visitors to your website.
In addition to helping you identify the keywords your web pages should focus on, proper keyword research will help you determine what your website’s visitors are looking for.
There are some useful tools that can help find a variety of related target keywords (don’t miss the LSI keywords either) you can potentially target. The major ones include Moz’s Keyword Explorer and the Google AdWords Keyword Planner.
Furthermore, it’s also advisable to target long-tail keywords for your topics as they account for 70% of all web searches. “Answer The Public” is an online tool that can help you with this.
It shows common user queries about keywords that are grouped together. Words like “Which,” ‘What,” “Why,” “Where,” and “Who,” enabling you to plan your content around the questions commonly asked by users.
Do Consider the Type & Length of Your Content
It’s essential that you carefully consider the type and length of the content you put on your website. Today, internet users are smarter and savvier than ever. They want detailed, specific answers to their queries.
Consequently, you’ll need to tailor your content strategy according to their needs. This means creating more detailed long-form content. According to a study by SERP IQ, long-term content performs much better in terms of search engine rankings.
Although there are no definite minimum or maximum word limits, making your content as detailed and informative as possible can help a lot in terms of improving your search result rankings.
Do Make the Most of Internal Linking
Making relevant internal links by relating anchor text to your business’s key search terms is a great way to help search engines understand your site better.
Furthermore, it helps distribute link equity throughout your website’s pages and also helps to ensure that search engines are able to go through your website without missing any pages. Therefore, make sure that internal links are included throughout your website.
Do Focus on Getting the On-Page Elements Right
It’s vital to make sure that basic on-page elements. Elements like URL structure, content, title tags, page titles, and heading tags are all implemented correctly and are providing value to the visitors of the page.
Now that we’ve looked at the dos of on-page SEO, let’s move on to some of the don’ts.
Don’t Stuff Your Pages with Keywords with your On-Page SEO
In the early days of SEO, stuffing keywords into the content was enough to get you ranking higher on SERPs. However, keyword density isn’t a valid metric anymore.
In fact, this practice is categorized as ‘spamdexing’ by search engines and is likely to get your web pages red-flagged.
Smart content marketers use keyword density tools and optimization tactics to ensure that the density of keywords stays within the recommended 5%.
Don’t Forget About Meta Descriptions & Page Titles
Unlike page titles, meta descriptions aren’t factored into search engine’s ranking algorithms. However, they’re still a key component of SERP listings.
Therefore, they need to be enticing enough to make users want to visit the website. After all, the primary aim of SEO is to drive traffic.
If you don’t specify the page title and meta description, it’ll be automatically populated by search engines. This may result in irrelevant SERP results. So be careful.
Don’t Add Unnecessary Media and Plug-Ins
Add loads of plug-ins and media to your web pages will increase the time it takes for them to load. In addition to adversely affecting the user experience, slower load times will have a negative impact on the rankings of the page.
To avoid this, ensure that your website is only running the plug-ins and scripts that are required.
Don’t Put ‘Filler’ Type Content on Your Site for On-Page SEO
In the old days, it was easy to achieve high SERP rankings for a web page by filling it with properly phrased ‘fluff’ content to increase the word count. However, search engine algorithms have evolved to be highly sophisticated and the only way to achieve high SERP rankings is to create relevant, informative, and high-quality content.
This will hurt your on-page SEO efforts.
As we mentioned at the beginning of this post, search engine algorithms are constantly changing and evolving. Therefore, in addition to remaining on top of what’s current, it’s also important to consider where the SEO industry might be headed in the future.
Popular search engines like Yahoo and Google are regularly introducing new search ranking metrics and factors. An example is RankBrain, Google’s new AI machine learning-based search engine algorithm.
Now that we’ve gone over the dos and don’ts of on-page SEO in 2019, here are some “maybes” you should consider as well.
Maybe Start Considering AMP as a Search Engine Ranking Factor
As we move into a mobile device-dominated world, the way we interact, search and buy is overseeing a drastic change. Naturally, search engines have been aware of this change and they weren’t going to wait around for it.
Furthermore, users not only want mobile-friendly websites that are easy to navigate, but they also want speed. This is one of the primary reasons why Google is promoting its Accelerated Mobile Pages (AMP) project.
As we understand it, AMP isn’t being used as a ranking factor (as of yet). However, it could still have a bearing on your website’s SERP performance.
When it comes to mobile search results, AMP results often appear above even organic listings. Wouldn’t you want your web pages to feature there? If so, enhancing mobile page speed should be one of your top priorities.
Furthermore, you should also take into account the potential effect of mobile voice searches on your business. If your business is attracting that sort of long-tail inquiries, you’ll definitely want to have content for such users as well as good visibility in local search results.
On-page SEO Summary
If your website has not been tuned start with an SEO audit. You might be able to use an on-page SEO checker. These on-page SEO checkers, like Yoast SEO, are on-page SEO analyzers and can do an on-page SEO analysis quickly.
An on-page SEO analysis can also be started with an on-page SEO checklist.
Your on-page SEO optimization can be helped with on-page SEO tools like MOZ or SEMrush.
Now let’s move on to off-page SEO
Make it Easier to Plan Your Marketing Strategy and Improve Results.
The right marketing tools make it easier to plan your marketing strategy and improve results.
Balance keywords for your readers and the search engines
Every blogger knows how important keywords are and aim to make as many SEO improvements that they can. However, while keywords are important to get traffic to your site, you need the readers to have something understandable to read.
If you have stuffed your content with keywords that make no sense or do not add quality to the content, it can prevent readers from re-visiting your site, thus diminishing traffic and defeating the object.
So avoid keyword stuffing.
Furthermore, it’s also advisable to target long-tail keywords for your topics as they account for 70% of all web searches. “Answer The Public” is an online tool that can help you with this. It shows common user queries about keywords that are grouped.
Words like “Which,” ‘What,” “Why,” “Where,” and “Who” enabling you to plan your content around the questions commonly asked by users.
When performing your keyword research, be sure to find long-tail keywords and write SEO-friendly pages on your website and watch your search engine results grow.
Using title tags and ALT tags can appeal to search engines and keep the copy readable.
Bloggers have found that it is good to have four or five internal links per blog or blog page. There are multiple benefits to having a selection of internal links. Firstly, they allow readers to jump around your site from page to page using the links.
They also give the search engines a better idea of indexing your site, which clarifies your search listings. Using a few selected words, you can navigate your readers to a relevant part of the site. Just be careful not to have too many links. This should be enough.
Making relevant internal links by relating anchor text to your business’s key search terms is a great way to help search engines understand your site better.
Furthermore, it helps distribute link equity throughout your website’s pages and also helps to ensure that search engines can go through your website without missing any pages. Therefore, make sure that internal links are included throughout your website.
Your search engine listings and the traffic to your site can both be improved by using a quality link network. For instance, you could optimize your backlinks by approaching a fellow blogger who writes about a similar subject to you.
Then you could offer to write an article for their page and put a link on your blog to that article. Bloggers Outreach can help with tips like this and offer bloggers some helpful suggestions on how to keep your blog at the forefront of your readers’ minds.
For instance, you can adopt infographic outreach, which involves putting a link onto your infographic and posting it on other sites, and offering reciprocal arrangements with other bloggers.
Blog Post for SEO Summary
Use these tips and tricks to help you write a better blog post for SEO.
So, there are plenty of simple tools that bloggers can use to optimize their site to make it readable, informative, busy, and high quality.
By matching these tools with SEO, bloggers can constantly update and improve their sites to maximize traffic and improve their standing with Google and other search engines and appeal to new and existing readers.
It is important to keep content up to date. And to keep up to date with developments in SEO techniques that support bloggers. There is a whole internet out there full of resources to help you, so dive in and optimize your site.
Then check this awesome article out since we’ll teach you:
- How to Optimize Your Meta Tags
- Why Content is Still King of SEO with keyword research
- Whether You Should Stick with www. or Not
- New Strategies for Improved SEO Results
- And Why Mobile Means Everything
- WordPress SEO plugins
Optimize Your Meta Tags
Meta tags are a type of HTML tag with information to share about your page. This helps search engines understand what it’s about so you can show up in the relevant search results.
If you want to rank on Google, consider optimizing your Meta Tags for better results.
How can you do that? Well, you can supercharge your Meta Descriptions and do more. Check below to discover what we mean.
As a warning since the other Meta Tags – Social meta tags, Geo, Site verification, among others likely won’t impact your SEO rankings – and because we haven’t found new effective information regarding the other meta tags – we’ll focus on increasing your rankings, by solely optimizing your meta descriptions instead.
Meta Description for Your SEO S
How can you turbocharge or fix your meta descriptions for improved SEO results?
According to Moz.com, you can.
Write Kickass Meta Ad Copy
Want to flood your site with visitors?
Then consider writing kickass meta descriptions so you can win over people’s attention and ultimately tempt them to click through.
But how can you create awesome meta descriptions?
Well, you can hire an awesome copywriter – who can write amazing descriptions for a specific price – or go on Google and look up basic copywriting formulas and tips – so you can create seductive descriptions using reliable copywriting methods yourself.
But make sure that you insert crucial target keywords and long-tail keywords into your descriptions so you can exploit the fact that Google – along with other search engines – bold them in order to help users – like yourself – find relevant information to whatever it is that they’re searching for.
Also, make sure to match those keywords as close to the search terms as possible for superior results. Look for search volume and competitiveness to get a shot to help get your web pages ranked.
You need to think about a content marketing plan. What piece of content is driving the most leads which are not? Create content like case studies, blog posts, ebooks, infographics, and others. This will create a better user experience and help retain customers.
Get Rid of Duplicate Meta Descriptions with your SEO for WordPress
Don’t want to lose clicks?
Then kill duplicate meta descriptions since having similar descriptions can ultimately cause confusion for your viewers – drawing them away from your content.
How can you avoid duplicate descriptions?
You can consider creating a unique and programmatic method that can help you create distinct meta descriptions for any automated pages that your website creates to help you avoid duplicate descriptions.
Get Rid of Double Quotation Marks
Want to know a painful way to hurt your SEO?
Quotation marks. Yes, using quotation marks can hurt your rankings but indirectly since Google tends to cut off any words surrounding your quotation marks.
So it’s recommended that you remove all non-alphanumeric characters from your meta description to help you avoid just that.
But, if it’s massively necessary for you to use quotation marks, consider using the HTML entity instead since it’s a great alternative.
Now that you know how you can conquer SEO strategies by improving your meta descriptions learn why you should focus on content – Still the King of SEO in 2019, below.
Focus on Content – the King of SEO
If you’re looking for higher search engine rankings, power up your SEO game with more content since according to Quicksprout, you can reap massive SEO rewards.
Use social media to help boost and amplify your content.
What type of rewards? You can do the following.
1. Increase Your SEO Rankings
According to Quicksprout, serpIQ ran some research a while back, and they discovered that – on average – content with at least 2000 words tends to outperform other types of web pages – since people tend to love it.
What else can you reap?
2. Score More BackLinks
According to the same source, SEOmoz also ran a different study that discovered a correlation between word count and the number of backlinks each webpage received.
As you may already know, content-rich pages had an increased number of backlinks linking back to the site likely due to the increase in information that is provided.
What’s another perk you can win?
3. Increased Social Signals with SEO Strategies
You must be data-driven today to win long-term. Since you can score massive amounts of social shares – and since social signals are taken seriously by search engines – it’s important for you to make sure that you overload your content with more information.
According to the same source, content with over 1,500 words scored over 290 tweets (average) and over 70 Facebook likes (average).
Whereas content with less than 1,500 words won less than 175 tweets (average) and less than 60 Facebook likes (average).
So if you want to boost your SEO in 2019, turbocharge your content with additional information to help you increase your SEO rankings, your backlinks & your social signals.
And also think about the uniqueness of your writing if you need help creating a kickass content plagiarism checker by Grammarly will be a great help.
Now, discover whether you should stick with www or not below.
Decide Whether to Stick With www or Not for your SEO S
If you think using www in your URL will make a difference, think again since Google doesn’t consider this to be important for SEO.
But wait since it’s still important for you to stay consistent between one or the other. This is because the inconsistency can confuse Google and cause it to create duplicate content.
If you want to know how you can remove www from your URL, check out our source here.
Next, keep reading to discover new SEO strategies that can help you generate increased backlinks below.
You Still Need to Build Links
If you’re looking to rank, it’s highly important to build links – even in 2019 – since Google and other search engines still place a massive amount of weight on backlinks.
So consider using these amazing SEO tips provided by Brian Dean – from backlinko.com – for improved SEO results.
7 New SEO Link Building Strategies
1. Create Skyscraper Content
What’s skyscraper content & why can it help you?
According to Brian Dean, the skyscraper technique allows you to search & use popular content so you can steal them to quickly upgrade them.
And since you’re essentially overloading your new content with more words, up-to-date information, and a new design – ultimately making it superior to the old one – you should see interesting results using the skyscraper technique.
2. Connect With Reporters and Bloggers (Easily Done with HARO)
According to Brian Dean, HARO allows you to connect with bloggers & journalists so you can provide them with new information – in exchange for links & exposure.
To get started all you have to do is:
- Register as a free source
- Choose your payment plan (free is an option)
- Constantly view which requests you can provide information for
- Send your journalist a powerful, but short pitch for superior results – check out Brian’s link above to learn how to do just that.
3. Use Outdated Resources for Link Building
According to Brian, his “Moving Man Method” allows you to find old & expired URL’s so you can find sites still linking to them and provide them with new & improved content.
To do that you should:
1. A site search for sites in your industry that:
- Changed names or URLs
- No longer offer a specific service
- No longer update a resource
- Was shut down
Use Reliable Formats Proven to Drive Results
According to Brian, certain formats allow you to increase your probability of success so you can avoid joining the 75% of content that generates 0 links.
What types of content have proven to drive results? And how many Average Referring Domain Links did they generate?
- List Posts – Generated 6.19 Average Referring Domain Links
- Quizzes – Generated 1.6 Average Referring Domain Links
- “Why” Posts – Generated 5.66 Average Referring Domain Links
- “How to” Posts – Generated 4.41 Average Referring Domain Links
- Infographics – Generated 3.67 Average Referring Domain Links
- Videos – Generated 4.13 Average Referring Domain Links
So focus on creating these types of content for improved SEO results.
Plus check out this link for Brian Dean’s full list of badass SEO strategies.
Mobile is everything, speed counts
Are you mobile-optimized? You should be.
According to Groupon, Google is supposed to release a new feature informing users if your site is mobile optimized or not – which can ultimately help or hurt your rankings due to Google personally endorsing it.
How can you make it mobile-friendly?
You can take several steps recommended by Google:
- Avoid software not popular on all mobile devices – for example, Flash
- Optimize your text so readers can view without having to zoom in
- Optimize your content, so readers don’t have to resize it in order to comfortably view
- Place your links wide apart so your viewers can easily click on them
So if you want to avoid being penalized by Google – by having less visibility on mobile devices – and want to increase your SEO rankings, consider optimizing your site for mobile users to do just that.
What Does an SEO Company Do?
An SEO company offers search engine optimization services to businesses to help them improve their visibility online.
Now, there are two different categories when it comes to SEO: off-page SEO and on-page SEO.
Off-page SEO includes social networking, blog and forum marketing, article submission, etc.—basically, the things that you do off your website, that enhance your SERP rankings.
On the other hand, on-page SEO is the things you do on your website to boost your visibility on search engine results. These include meta tags and descriptions, page titles, and internal linking.
Each year, Google changes its search algorithm around 500–600 times.
When optimizing your web pages, it’s important to remember that major search engines like Google regularly update their algorithms so they can keep pace with the changing user behavior trends. Therefore, the SEO tactics that worked great in 2019 may not work in 2020.
Conclusion about SEO strategies
Now, you know how to do SEO, so you can improve and supercharge your SEO game plan. Do you plan to do it internally or find an excellent partner like Matrix Marketing Group to help you.
If you crave more kick-ass information, check out our other badass articles on our site.
Until next time.
Jeff Blaylock is a Senior SEO Specialist and blogger. He knows how to make your website show up at the top of the search engine results. He can also boast of such skills as HTML, Word Press, CSS, programming language and blogging.