sales and marketing effectiveness

Marketing and sales alignment is critical for the success of any business. Your marketing and sales alignment strategy is potentially the largest opportunity for improving business performance today. What if you could close more sales, reduce the sales cycle, reduce the customer acquisition cost, and improve employee retention rates. Wouldn’t you? I used to have […]

Sales and Marketing Alignment: How to align the two for more effective sales. Sales and marketing alignment is essential to reduce customer acquisition costs and grow sales faster. Marketing and sales departments often feel at odds with each other. But these sales and marketing departments must work hand in hand with a solid marketing strategy […]