How to Improve Your PR Strategy Your PR strategy is a crtical comomnet of your brand communication. Modern businesses rely on the reputation they’ve built online. Nowadays, online consumers want to do business with companies that not only have a good product or...
The Truth About Pay For Performance PR A quick Google search about Pay for Performance Public Relations (PR) will drop you down a rabbit hole into hundreds of posts about the downsides and negatives of this model. Unfortunately, the content in these posts is...
Performance-Based PR is Out There, But is it Right For You? Shortly before his death, Edward Bernays, often called the father of Public Relations, said: “Public Relations cannot step boldly into the new century without first reevaluating what it is and where it is...
