Lee’s Ice Cream

In a market thatís super-saturated with premium ice creams, we directed the market expansion project for this Baltimore/Washington-based business.

Developing A CPG Branding Strategy

We designed flexible, colorful packaging and promotional collateral to differentiate 14 flavors with distinct, painterly images that underscore quality and speak to the uniqueness of each flavor.

To support deeper market penetration, we created:
Single-serve packaging
Product sampling kiosk on wheels


Brand Strategy
Hand Lettering

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