CPG Rebranding

Butternut Mountain Farm

A third-generation family-owned-and-operated sugarbush producing wildcrafted, sustainable, organic maple syrup and maple products saw a change on the horizon in the international maple products industry.

Reinventing A Multi-Generational Business

Historically, no uniform grading system among states or across borders existed until standardized labeling agreements were implemented in 2014.

The Butternut Mountain Farm family engaged in the new universal grading system and rebranded their products to leverage the fresh guidelines with a new look to express their unique brand story.

An updated website integrates the new brand with a responsive layout that optimizes content sequencing on tablets, smartphones, and laptops. Site design maps a clear path for unique users (consumers, retailers, food manufacturers) and allows web visitors to land on the content most relative to their needs.


Brand Strategy
Website Design

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