Cutting Through The Noise for Profitable Content Strategies
Profitable content strategies can help a startup or small business grow faster done right.
Over 615 million devices now use an ad blocker. People are tired of all the ads that are shown online.
Even people who donít use ad blockers often pay no attention to advertisements on their screen (this is also known as banner blindness).
This is where content marketing comes into the picture. According to the Content Marketing Institute, content marketing brings in three times as many leads per dollar spent than paid ads.
However, in 2019, the competition is fierce. Itís not enough to post regurgitated content on your blog; you need to stand out from the crowd and cut through the noise.
Sixty-five percent of businesses now find it challenging to produce content that is engaging.
In this article, we will go through some tips for creating content that is unique and engaging.
1. Present a Unique Viewpoint
Itís tempting to copy what everyone else in your niche is doing. If the top 10 blogs on Google are talking about the same thing, that topic must be popular.
While that is true, it is important to avoid the trap of regurgitating whatever content is already out there.
To break into the top 10, youíre going to have to push others out – and can only be done by creating content that is different, and better.
Perhaps you can find a unique angle that hasnít been covered before. Perhaps you have a viewpoint that hasnít been expressed.
If you have personal expertise and/or experience in a subject, you may also provide tips and advice that readers wonít be able to find elsewhere.
2. Create Original Infographics
Infographics, slideshows, and other visual media are a great way to stand out from the crowd. Do your own research, compile stats, and create an infographic that breaks down the data and makes it easy to understand.
Mention that others are free to use your infographic as long as they cite you as a source and link to you.
This has the added benefit of bringing in organic backlinks, which can also boost your SEO rankings.
3. Use the Skyscraper Technique – Create Ultimate Guides
The Skyscraper technique was invented by Brian Dean of Backlinko. It can help you stand out from other blogs, attract more organic backlinks, and get to the top page of Google.
This technique involves finding worthy content and making it even better. Youíll find that many of the top blogs are lacking in content length, list a bland list of bullet points without expanding on each point, or donít use enough visual media.
Ultimate how-to guides are a great way to get to the top page of Google. As an example of an ultimate guide, look at Brian Deanís post Mobile SEO: The Definitive Guide.
This guide has five chapters, all of which include clear-cut instructions. There are various graphs, charts, screenshots, and other visual media interspersed throughout the article.
Read more to learn how Brian used the Skyscraper Technique to increase his organic traffic to his mobile SEO guide by 652 percent in only seven days.
4. Create Podcasts and Conduct Interviews
Almost a third of the American population listens to podcasts at least once a month. There are over 700,000 active podcasts in over 100 languages.
Starting a podcast is easy. There are many podcasting platforms you can use for free, such as Soundcloud, Stitcher, or your own website.
We mentioned creating ultimate guides, but not everyone has time to read through thousands of words.
These people can enjoy listening to podcasts on the go, while they are driving to work or engaged in other everyday activities.
Releasing a podcast regularly allows you to build a fanbase of consistent listeners. This way, you can build relationships and create trust.
Another benefit of having a podcast is that you can interview people who are respected in your industry and have a presence across multiple channels, including social media.
Start out small, but donít be afraid to reach out to influencers in your niche.
Make sure it is beneficial for them as well. You can give them an opportunity to get more publicity or have time to express their views about a topic for the first time.
Interviewing makes your content more interesting by providing a variety of perspectives. It can also broaden your reach by bringing fans of your interviewees to your podcast.
Keep in mind that you can publish interviews in the form of blog posts as well, and you can do both by transcribing your podcasts into blog posts.
5. Use Principles of Persuasion
Your profitable content strategies must involve engagement.
Robert Cialdini, author of Influence: The Psychology of Persuasion, lists six principles of influence in his book:
- Social proof
You can use all six of these principles in your content marketing strategy.
Reciprocity: People give back to those who give to them. If you want to increase your conversion rates, make sure you are providing valuable content that is helping your readers.
Consistency: Donít post contradicting viewpoints. State your opinion and stick to it. Use the same tone of voice throughout your content. Publish content regularly.
Social Proof: People respect those who others respect. Focus on building your social media follower base. Get testimonials from satisfied customers and publish them on your website.
Liking: People want to be liked. Let your customers know that you value them and their input. Ask them for feedback and engage with them. Make sure you arenít cold and that you come across as professional but human.
Authority: Focus on presenting yourself as an authority in your niche. Creating ultimate guides and Youtube videos is one way to do this. Another way is to get guest posts published on popular blogs or news sites.
Scarcity: Use scarcity whenever promoting a product. For example, you can offer a limited-usage discount code. Time-limited offers can also collect more leads.
6. Donít Be Afraid to Be Edgy
You might think shying away from strong opinions will save you from bad publicity and controversy. However, bland content that regurgitates old ideas just isnít interesting.
While you donít want to get involved in politics, religion, scandals that occurred in the news, and similar controversies, don’t be afraid to have strong opinions about topics or best practices related to your industry.
7. Use Live Video
Did you know that 80 percent of consumers would rather watch a live video from a brand than read a blog post? This speaks a lot about the power of live video content and how it can benefit your business.
Live videos allow you to engage with your audience. You can ask them questions, see their comments, and respond to them in real-time.
This makes your consumer interactions more personal. It can make your customers feel that you care about them and listen to what they have to say.
Facebook Live is a great place to start. Your followers and fans will get notified when you are live.
Youtube, Periscope, and Instagram are also great platforms for live videos (though Instagram is better suited for short, quick videos).
8. Listen to your Audience
It is important to listen to your target audience. This way, you can get an idea of the issues that are bothering them and create content about those issues.
You can start by creating short surveys on your site or in your emails. Engage with your fans on social media and read their comments on your posts.
Go to the social media profiles of major brands in your industry and see what people are commenting about there. Search on Twitter for posts that use hashtags related to your industry to get a sense of trending social media hashtag campaigns.
Sites such as Quora and Reddit are also great places to discover what kinds of questions people have and the problems they are facing.
9. Find the Best Channel for You
If you want to cut through the noise, it is worth looking for a place where there is less noise.
Not every business will have the same results on the same social media profiles. You may find that you arenít gaining traction on Facebook but that your Instagram is blowing up.
Experiment with different channels and see where you get the best performance. Here are some channels to consider:
- LinkedIn blogs
For example, interior designers may find more success on Instagram and
Pinterest, while B2B businesses may find that LinkedIn works best for them.
The ideal is to find a place where your target audience is active but where there is less competition (noise).
Examples of Content Marketing Strategies
White papers and eBooks
Wrap-up About Profitable Content Strategies
Chances are if you’re reading this post you’re either marketing professional or business owner who understands the importance of digital marketing today. You can’t that traditional marketing methods are becoming both ineffective and expensive.
Cutting through the noise isnít always easy. But you must.
You know that by neglecting to market your business on the internet, you’re missing out on a powerful business opportunity and results that an effective digital marketing strategy can afford.
However, by using the above nine tips, you will stand out from the rest and create unique content that is interesting and engaging.
Weíre listening to your thought about profitable content strategies.
Have something to say about your thoughts on delivering profitable content marketing strategies?
Tulip Turner is a Content and Inbound Marketing expert at Snewscms. Over the years, she has helped dozens of businesses in defining their content strategy. She believes that creativity doesnít inspire customers anymore. A true story when recited well is enough to build a connection. Facebook – @Snewscms / Twitter – @Snewscms