Product Positioning

By matrixddev2022 / September 6, 2023

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how a product will be marketed to customers. The product positioning refers to the set of features and value that is valued by (and therefore defined by) the target customer audience, relative to competing products.

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Alternative Meanings:

product positioning
Product positioning: The process of defining how a product or service is perceived by its target market. Product positioning should be clear, concise, and differentiated from the competition.