Table of Contents
- 1 Outsourced marketing is being used by more and more small businesses.
- 2 1. Increases Morale
- 3 2. Decreases Costs
- 4 How to Select the Right Marketing Agency
- 5 3. Helps Grow Revenue
- 6 4. Reduces Legal Obligations
- 7 5. Creates a Scalable Process
- 8 6. Improves Sales Funnels through Outsourced Marketing
- 9 7. Better Ranking in Search Engines
- 10 The Bottom Line about Outsourced Marketing
- 11 General FAQ’s
- 12 SaaS Marketing Case Study
Outsourced marketing is being used by more and more small businesses.
They are using outsourced marketing services because of the shortage of digital marketing talent.
Think about it. If there is a lack of talent, whos creating digital marketing strategies?
As a marketer, you are always trying to execute new and innovative ideas that will help a business grow.
And with so many moving parts in each successful marketing campaign, it’s no surprise that marketing leaders often reach out for extra help.
Did you know despite the challenges of finding digital-savvy agency partners, business is outsourcing at record rates?
According to Accenture’s “Turbulence for the CMO” report, CMOs are turning to a large mix of agency partners and marketing service providers, outsourcing “between 45 percent and 75 percent of marketing activities.”
You want a marketing agency that has superior knowledge and expertise in high-demand areas like SEP, SEM, social, content marketing, and technology.
Do you think your local traditional marketing firm can handle your digital marketing and get you where you want to go? Before, you engage to have them show you what they do to market their firm.
Here are the top seven ways outsourced marketing can boost the effectiveness of marketing leaders.
1. Increases Morale
A marketing team is typically composed of a wide variety of people who specialize in certain areas. However, many companies have to ask their team members to wear several different hats instead of allowing them to focus on their core strengths.
Outsourced marketing can lead to your team being more productive and less stressed at work because they can focus on doing what they are good at. Learn how to reduce stress in the workplace.
2. Decreases Costs
You might have convinced yourself that paying for outsourced marketing, on top of your payroll expenses, will result in additional costs. But if you hire the right professionals, outsourcing can actually decrease costs while also increasing effectiveness it’s a win-win.
A company can see a 25 – 45% cost savings are immediate.
It’s crucial to build a team with a focused set of skills and you can outsource the rest. Whether you need content creation, more in-depth metrics or access to better technology, you can reduce the expenses of full-time staff while also working with and networking with other leaders in the industry.
3. Helps Grow Revenue
The revenue buck always stops with the marketing team. Increases in revenue are simply expected of you. Don’t let slow sale cycles and marketing plateaus stand in your way. In a real-world example, a company can see a 15 – 25% revenue improvement in the first year.
Reach out to marketing agencies that are experts in how to generate leads and make conversions. Find a team that will leverage the strengths of your team members so you become more efficient and more effective.
4. Reduces Legal Obligations
The legalities involved with marketing have become extremely complex in recent years. Outsourced marketing allows you to spread out the responsibility and share your legal risk with other agencies.
Just make sure that each written agreement outlines the legal issues that are important to your company. And, always keep the lines of communication open so nothing falls through the cracks when outsourcing your work.
5. Creates a Scalable Process
If you’re having trouble scaling your marketing plan, outsourced marketing offers a solution.
Data from our SurePayroll small business customers shows the percentage of their employees who are independent contractors has grown 85 percent from May 2012 to May 2019, rising from 3.33% to 6.26%.
Scalable marketing plans can mean the difference between success and failure. Let an experienced team of professionals show you the ropes of how to build a business that steadily grows with each step.
6. Improves Sales Funnels through Outsourced Marketing
An effective sales funnel is perhaps the most important, and sometimes the most elusive, part of marketing. Even if your in-house team has constructed a successful sales funnel, there is always room for improvement.
A fresh set of eyes that can pick up any details missed by your team, while also offering fresh ideas, can add substantial value to your company by helping to build a sales funnel that is much more efficient.
7. Better Ranking in Search Engines
It’s every marketer’s goal to see their content on the first page of search results.
But if you’re not getting the SEO results you had hoped for, reach out to a firm that has a proven track record and is up-to-date with the latest algorithms used by the major search engines.
If you have a great website but no one finds your website, well? How is your website traffic? How are your conversion rates?
You want to see results like this. There are no tricks to doing this. Most small businesses are leveraging outsourced marketing
The Bottom Line about Outsourced Marketing
As a marketing leader, it’s your job to ensure the growth of any business that you collaborate with. Marketing services like outsourced digital marketing can occur from anywhere in the world. No longer are marketing agencies and clients tied down in the same region.
We recently launched a startup in Switzerland and never met the people in person.
So, it is extremely important to identify any weaknesses in your process and consider outsourcing the tasks that aren’t producing optimal results.
In today’s unpredictable economy, companies are trying to find new and innovative ways to keep the marketing momentum going and growing, while dealing with budget cutbacks and dramatic fluctuations in the market.
Smart companies know that they can’t stop their marketing activities especially if they plan on establishing long-term value in their business.
So, where do they turn when marketing is necessary, but resources, expertise, focus, and funds are scarce? They find the answer to marketing outsourcing.
Have something to say about your thoughts about outsourced marketing?
Outsourced marketing is a concept that is not new. With the lack of digital talent, small businesses are hiring a digital marketing agency to fill the talent gaps.
Why use outsourced marketing?
Outsourcing marketing endeavors allows employees to work more productively without being sidetracked by?marketing tasks.
How much does outsourcing marketing service cost?
Creating a comprehensive digital marketing strategy for social media, content, email, paid search, SEO, and outsourcing all work costs anywhere from $5,000 – $30,000 per month. A cost for a director of marketing can cost up to $175,000 burdened.
Should you outsource your marketing?
If you’re a company that has primarily been doing traditional marketing and wants to move your activities to digital, you should consider outsourcing your marketing to a digital marketing agency. Before you even consider hiring a digital agency to help with your marketing strategies, you need to know your company goals.