Learn how to boost website traffic and optimize a blog post for SEO.

Top-of-funnel marketing strategies include how to optimize a blog post for SEO. Search Engine Optimization or SEO, as we know, is vital to increase traffic on your blog.

Not only do you want an increase in traffic, but you want a high quality of traffic that leads to a business outcome.

This sounds simple—right? If it were just as simple as putting the relevant words in to increase your SEO score, it would be easy. However, technology moves at great speed, and that includes the blogging industry which becomes more competitive and more crowded every day.

Therefore, you need to know the best SEO strategy that keeps bloggers up to date, and it is the responsibility of the individual blogger to put these tactics into practice regularly.

First, as a blogger, you need to keep all the information on your site relevant, up to date and of use to your readers. It needs to add something to their lives, something that they want to know and need to implement. Luckily, this is not complicated.

Search algorithms change, technology changes, but there are simple tactics you can easily put in place to optimize your SEO score.

How do you optimize a blog post for SEO?

optimize blog post
Source: Open Parachute

Optimizing your blog post for SEO includes both on-page SEO and off-page SEO. if you want more web traffic and higher conversions to help boost sales follow these tips.

1. Meta Tags and On-Page SEO

Meta tags help improve your blog post for SEO. In order to start working out how to optimize your blog post, we need to talk about some basics. Bloggers will be aware of meta tags. These tell the search engine what is contained in your blog posts, they are your friends.

However, they cannot tell the search engine information which is not there. Google gives tips on how to optimize meta tags which offers useful tips for bloggers.

There are four different types of meta tags which need to be optimized. Meta tags are really the bread and butter of blog posts and are essential to improve SEO, traffic and add meat to the blog.

They are a vital part of the blog if you want to appeal to search engines as they provide the information to the search engine about the content and purpose of your blog. You need to understand these in order to write an SEO friendly blog post. The different types of meta tags include:

Title Tags

These are the most important type of meta tags. This is the tag that you will see when you perform a search on Google or another search engine. You click on this link to reach the page. You can add around 70 words to the title tag and it is worth using all these words up and adding keywords into the title tag as liberally as you can.

Header Tags

Header tags are seen just below the title tag and so are very visible. They need to be readable but also to contain a good concentration of keywords. There isn’t a word restriction on header tags, but don’t make them too long or the readers might feel overwhelmed.

Meta Descriptions

This little piece of text describes what the Title Tag is introducing. It is the first sizeable chunk of text that a reader will see, so make it interesting and of course, rich in keywords.

Image Alt Tags

These tags provide information to the search engine about the pictures on your site, so are vital if neglected search engine optimization tool. When you insert a picture onto your blog, make sure you add a descriptive Image Alt tag so that they can be picked up from as many keywords as possible.

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2. Keep updating to improve your blog post for SEO

Google loves sites that update their sites regularly, so you may as well play into their hands and do what they like. Not only does updating your site regularly help your standing with Google, but it also means that your readers have got fresh, up-to-date information to look at.

If readers realize that you are constantly updating with quality information, they are more likely to visit your site regularly to catch up on what you have posted.

Apart from adding your own posts, you can accept posts from guests which gives you possibilities in terms of SEO improvement as you can use keywords from the guest post to increase traffic to your own site.

Search Engine Optimization

3. Balance keywords for your readers and the search engines

Every blogger knows how important keywords are and aim to make as many SEO improvements that they can. However, whilst keywords are important to get traffic to your site, you need the readers to have something understandable to read.

If you have stuffed your content with keywords that make no sense or do not add quality to the content, it can put readers off from re-visiting your site thus diminishing traffic and defeating the object. So avoid keyword stuffing. Reference sites such as Shivarweb endorse this idea and offer tips for bloggers on how to maximize the usefulness and efficacy of keywords.

Furthermore, it’s also advisable to target long-tail keywords for your topics as they account for 70% of all web searches.  “Answer The Public” is an online tool which can help you with this. It shows common user queries about keywords that are grouped together. Words like “Which,” ‘What,” “Why,” “Where,” and “Who,” enabling you to plan your content around the questions commonly asked by users.

When performing your keyword research be sure to find long-tail keywords and write SEO friendly pages on your website and watch your search engine results grow.

By using title tags and ALT tags you can appeal to search engines and keep the copy readable.

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4. Use internal links for SEO

Bloggers have found that it is a good idea to four or five internal links per blog or blog page. There are multiple benefits to having a selection of internal links. Firstly, they allow readers to jump around your site from page to page using the links.

They also give the search engines a better idea of how to index your site which adds some clarity to your search listings. Just be careful not to have too many links, by using a few selected words you can navigate your readers to a relevant part of the site, this should be enough.

Making relevant internal links by relating anchor text to your business’s key search terms is a great way to help search engines understand your site better.

Furthermore, it helps distribute link equity throughout your website’s pages and also helps to ensure that search engines are able to go through your website without missing any pages. Therefore, make sure that internal links are included throughout your website.

SEO blog post

5. Quality link building

Your search engine listings and the traffic to your site can both be improved by using a quality link network. For instance, you could optimize your backlinks by approaching a fellow blogger who writes about a similar subject to you.

Then you could offer to write an article for their page and put a link on your blog to that article. Bloggers Outreach can help with tips like this and offer bloggers some helpful suggestions as to how to keep your blog at the forefront of your readers’ minds.

For instance, you can adopt infographic outreach, which involves putting a link onto your infographic and posting it on other sites and offering reciprocal arrangements with other bloggers.

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Blog Post for SEO Wrap-Up

Use these tips and trick to help you write a better blog post for SEO.

So, there are plenty of simple tools that bloggers can use to optimize their site, to make it readable, informative, busy and high quality. By matching these tools with SEO, bloggers can constantly update and improve their sites to maximize traffic and improve their standing with Google and other search engines as well as appealing to new and existing readers.

It is important to keep content up to date. And to keep up to date with developments in SEO technology that support bloggers. There is a whole internet out there full of resources to help you, so dive in and optimize your site.

We’re listening.

Have something to say about how to optimize a blog post for SEO? Share it with us on Facebook, Twitter or our LinkedIn.

Jessica Smith, is a blogger in the technology and social media marketing segment.

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