On-page SEO is just one of the critical steps you must take in order for your website to rank on search.
On-page SEO is essential but should be like brushing your teeth, hygiene. Thanks to the advent of smart devices and 3G/4G/5G technologies, the rise, and growth of mobile traffic have been stratospheric.
As SMEs rush to optimize their digital properties in an attempt to increase engagement and conversions, Search Engine Optimization (SEO) has become a critical marketing tool for achieving success as a business. On-page SEO is essential for 2019!
While creating quality content, like blog posts, for your website is great. It’s also important to ‘optimize’ your web pages so that search engines like Google and Bing.
You want to do this so that Google or Bing’s search bots can realize that they deserve to be listed in Google searches and to rank in Google at the very top of their SERPs. The higher your web pages are ranked on SERPs, the higher the traffic you’ll get on your website.
What Does an SEO Company Do?
An SEO company offers search engine optimization services to businesses to help them improve their visibility online.
Now, there are two different categories when it comes to SEO: off-page SEO and on-page SEO.
Off-page SEO includes social networking, blog and forum marketing, article submission, etc.—basically, the things that you do off your website, that enhance your SERP rankings.
On the other hand, on-page SEO are the things you do on your website to boost your visibility on search engine results. These include meta tags and descriptions, page titles and internal linking.
Each year, Google changes its search algorithm around 500–600 times.
When optimizing your web pages, it’s important to remember that major search engines like Google regularly update their algorithms so they can keep pace with the changing user behavior trends. Therefore, the SEO tactics that worked great in 2019 may not work in 2020.
Learn how to get to the top of the search in 3-months with this SEO strategy.
Over the course of this post, I’ll highlight some of the dos, the don’ts and the maybes of on-page SEO in 2019.
Do Your Keyword Research for On-Page SEO
Instead of just attracting traffic to your website, your aim should actually be to attract the “right” type of visitors to your website. In addition to helping you identify the keywords your web pages should focus on, proper keyword research will help you determine what your website’s visitors are looking for.
There are some useful tools that can help find a variety of related target keywords (don’t miss the LSI keywords either) you can potentially target. The major ones include Moz’s Keyword Explorer and the Google AdWords Keyword Planner.
Furthermore, it’s also advisable to target long-tail keywords for your topics as they account for 70% of all web searches. “Answer The Public” is an online tool that can help you with this.
It shows common user queries about keywords that are grouped together. Words like “Which,” ‘What,” “Why,” “Where,” and “Who,” enabling you to plan your content around the questions commonly asked by users.
Do Consider the Type & Length of Your Content
It’s essential that you carefully consider the type and length of the content you put on your website. Today, internet users are smarter and savvier than ever. They want detailed, specific answers to their queries.
Consequently, you’ll need to tailor your content strategy according to their needs. This means creating more detailed long-form content. According to a study by SERP IQ, long-term content performs much better in terms of search engine rankings.
Although there are no definite minimum or maximum word limits, making your content as detailed and informative as possible can help a lot in terms of improving your search result rankings.
Do Make the Most of Internal Linking
Making relevant internal links by relating anchor text to your business’s key search terms is a great way to help search engines understand your site better.
Furthermore, it helps distribute link equity throughout your website’s pages and also helps to ensure that search engines are able to go through your website without missing any pages. Therefore, make sure that internal links are included throughout your website.
Do Focus on Getting the On-Page Elements Right
It’s vital to make sure that basic on-page elements. Elements like URL structure, content, title tags, page titles, and heading tags are all implemented correctly and are providing value to the visitors of the page.
Now that we’ve looked at the dos of on-page SEO, let’s move on to some of the don’ts.
Don’t Stuff Your Pages with Keywords with your On-Page SEO
In the early days of SEO, stuffing keywords into the content was enough to get you ranking higher on SERPs. However, this is 2019 and keyword density isn’t a valid metric anymore.
In fact, this practice is categorized as ‘spamdexing’ by search engines and is likely to get your web pages red-flagged.
Smart content marketers use keyword density tools and optimization tactics to ensure that the density of keywords stays within the recommended 5%.
Don’t Forget About Meta Descriptions & Page Titles
Unlike page titles, meta descriptions aren’t factored into search engine’s ranking algorithms. However, they’re still a key component of SERP listings.
Therefore, they need to be enticing enough to make users want to visit the website. After all, the primary aim of SEO is to drive traffic.
If you don’t specify the page title and meta description, it’ll be automatically populated by search engines. This may result in irrelevant SERP results. So be careful.
Don’t Add Unnecessary Media and Plug-Ins
Add loads of plug-ins and media to your web pages will increase the time it takes for them to load. In addition to adversely affecting the user experience, slower load times will have a negative impact on the rankings of the page. To avoid this, ensure that your website is only running the plug-ins and scripts that are required.
Don’t Put ‘Filler’ Type Content on Your Site for On-Page SEO
In the old days, it was easy to achieve high SERP rankings for a web page by filling it with by properly phrased ‘fluff’ content to increase the word count. However, search engine algorithms have evolved to be highly sophisticated and the only way to achieve high SERP rankings is to create relevant, informative and high-quality content.
This will hurt your 2019 on-page SEO efforts.
As we mentioned at the beginning of this post, search engine algorithms are constantly changing an evolving. Therefore, in addition to remaining on top of what’s current, it’s also important to consider where the SEO industry might be headed to in the future.
Popular search engines like Yahoo and Google are regularly introducing new search ranking metrics and factors. An example is RankBrain, Google’s new AI machine learning-based search engine algorithm.
Now that we’ve gone over the dos and don’ts of on-page SEO in 2019, here are some “maybes” you should consider as well.
Maybe Start Considering AMP as a Search Engine Ranking Factor
As we move into a mobile device-dominated world, the way we interact, search and buy is overseeing a drastic change. Naturally, search engines have been aware of this change and they weren’t going to wait around for it.
Furthermore, users not only want mobile-friendly websites that are easy to navigate, but they also want speed. This is one of the primary reasons why Google is promoting its Accelerated Mobile Pages (AMP) project.
As we understand it, AMP isn’t being used as a ranking factor (as of yet). However, it could still have a bearing on your website’s SERP performance.
When it comes to mobile search results, AMP results often appear above even organic listings. Wouldn’t you want your web pages to feature there? If so, enhancing mobile page speed should be one of your top priorities.
Furthermore, you should also take into account the potential effect of mobile voice searches on your business. If your business is attracting that sort of long-tail inquiries, you’ll definitely want to have content for such users as well as good visibility in local search results.
Wrap-up on On-page SEO
If your website has not been tuned start with an SEO audit. You might be able to use an on-page SEO checker. These on-page SEO checkers, like Yoast SEO, are an on-page SEO analyzer and can do an on-page SEO analysis quickly.
An on page SEO analysis can also be started with an on-page SEO checklist.
Your on-page SEO optimization can be helped with on-page SEO tools like MOZ or SEMrush.
Have a great tip you want to share about on-page SEO?
Are you not getting the results you had hoped for with your SEO agency? Let the experts at this digital SEO marketing agency help you with marketing through SEO. Our team knows just what it takes to build and maintain a flourishing website that drives high-quality leads. For more information, check out our SEO marketing services or contact us to schedule a free consultation to discuss your needs and our services.
Bradley Cameron is a digital marketing and SEO expert at SearchBerg, an award-winning digital marketing firm. He specializes in on-page SEO, link building service and small business digital marketing solutions.
What is on-page SEO?
On-page SEO is the practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO, which refers to links and other external signals.
Why is on-page SEO important?
One of the most fundamental aspects of Internet marketing is Search Engine Optimization or SEO. On-page SEO helps search engines understand your website better to gauge if your content would be relevant to people seeking information about anything online using a set of keywords.
What is off-page SEO?
While on-page SEO refers to the factors you can control on your website, off–page SEO refers to the page ranking factors that occur off your website, like backlinks from another site. It also includes your promotion methods, taking into account the amount of exposure something gets on social media, for example.
Why is off-page SEO important?
Off-page optimization is defined as the technique which helps the website to improve its ranking on the search engine results page. Off-page SEO is a long term and time-consuming process. It includes acquiring backlinks to your webpage from the authority sites, guest blogging, social media, and social bookmarking.