Missed Opportunity Calculator: Your Sales Funnel is Leaking. What If You Knew the Exact Dollar Amount?
Stop guessing at conversion gaps and lead drop-offs. In 60 seconds, our free Missed Opportunity Calculator translates your marketing and sales data into the one metric that truly matters: lost revenue.
AI Marketing That Thinks Ahead.
You Can’t Fix a Leak You Can’t Measure.
Does this sound familiar?
You’re in the end-of-quarter review meeting. Your team generated thousands of website visitors and hundreds of leads. The activity dashboards are all “up and to the right.”
Yet, the final revenue number falls short of the goal. And the questions begin:
==> “Why did we miss our MQL target by 15%?”
==> “What was the actual ROI on that six-figure ad spend?”
==> “Our traffic is up, but where are the qualified sales conversations?”
==> “Why is the sales cycle getting longer?”
PUTTING AI TO WORK
Trusted by VPs and Directors at high-growth B2B and SaaS companies.
You have a gut feeling. You know potential customers are falling through the cracks between “first click” and “closed deal.” You know gaps in your follow-up, bottlenecks in your hand-offs, and friction in your funnel.
But a gut feeling doesn’t convince a CFO. It doesn’t justify a budget increase for new tech. And it doesn’t tell your team where to focus their efforts for maximum impact.
The problem is invisible, hiding behind vanity metrics. The problem is untracked, unquantified, and costing you more than you can imagine.
AI Marketing That Thinks Ahead.
From Vague Problems to Hard Numbers. Instantly.
The Missed Opportunity Calculator is the spotlight you need. It’s a powerful diagnostic tool built by the funnel optimization experts at Matrix Marketing Group to bridge the gap between your marketing data and your balance sheet.
It’s not magic. It’s math.
The calculator performs a comprehensive funnel analysis to reveal what every manager needs to know: (1) The potential revenue you leave with your current conversion rates by inputting key metrics you already track. And (2) the stage in your funnel where the most significant “leak” occurs.
AI Marketing That Thinks Ahead.
This Isn’t Just a Number. It’s a Catalyst for Growth.
Secure a Bigger Budget
Walk into your next leadership meeting with a data-backed business case.
Secure a Bigger Budget: Enter your next leadership meeting with a data-backed business case. Instead of saying, “We need a better CRM,” you can say, “Our current process is costing us an estimated $250,000 per quarter. A new system will help us capture half of that.”
Pinpoint Your Biggest Leaks: Stop spreading your resources thin, trying to fix everything at once. The calculator shows whether the biggest problem is your website’s lead capture, MQL-to-SQL handoff, or your sales team’s closing process.
Align Your Sales & Marketing Teams: End the debate. With a clear, shared number representing the cost of inaction, you can finally get both teams focused on solving the same problem and working from a single source of truth.
Build a Culture of Accountability: Move your team’s focus from vanity metrics (traffic, clicks) to the metrics that create enterprise value (conversion rates, revenue). When everyone understands the financial impact of a 1% improvement, their priorities change.
Is this calculator free?
Yes, completely. We provide this tool to the community to help sales and marketing leaders make more data-driven decisions. There is no cost or obligation.
What if I don’t know all the numbers exactly?
No problem. Use your best informed estimates. Even a directional analysis will provide immense value and highlight major areas for improvement. The goal is to move from “no idea” to a “good idea” of your financial exposure.
I have my “missed revenue” number. Now what?
The number is your starting point. It tells you the size of the prize. The next step is building a strategic plan to capture it. If you’d like to discuss a tailored strategy for plugging your funnel leaks and recovering that revenue, the team at Matrix Marketing Group is here to help. Your report will include an option to schedule a no-obligation strategy session.
Missed Opportunity Calculator
Missed Opportunity Calculator
The Missed Opportunity Calculator was the wake-up call we needed. We thought our main issue was top-of-funnel, but the data clearly showed our MQL-to-SQL conversion was leaking over $80k per month. Seeing that number allowed me to get immediate buy-in from sales and finance to overhaul our lead nurturing process. It was the catalyst for a project that ultimately increased our pipeline by 30%.
— Jennifer Harris, VP of Marketing, TechSolve Solutions
