Hire the Team Not the Location and Work with Remote Teams Today’s marketing teams are working remotely with their counterparts around the world. As a modern leader, the concept of outsourcing (virtual) teams is appealing to many companies these days. We live in...
Qualified and experienced C-level executives, like chief marketing officer’s (CMO’s) are very hard to find in today’s hot economy. Few of the available CMOs have the talent, qualifications, and capabilities to fulfill all the needs and functions in a business, which...
Choosing the right organizational structure types will boost profits. The choice of organizational structure types involves finding a good structure and environmental match. The match is influenced by the complexity of the environment, the unpredictability, and the...
Marketing organizational structure and design are critical to optimizing performance. The marketing organizational structure and design involve modern marketing departments that are organized in a number of ways. Organization charts vary from company to company. The...
The modern effective marketing organization is the product of a long evolution. To have an effective marketing organization you need to understand your strategy first. Remember structure follows strategy. So don’t get the cart in front of the horse. Concerned...
