Marketing teams are under more stress today to be held accountable and deliver results.

And why shouldn’t a marketing team? Some stress is alright but too much will kill you.

If you’re marketing team is feeling the pressure, that’s bad for business. But stress can come from many areas such as inadequate resources, lack of training, poor goals setting, etc.

Effective marketing requires both creative energy and efficiency, and neither is fueled by stress. The modern marketing team is increasingly accountable for the bottom line, and that larger responsibility is best weathered by a team that has the right skills and tools.

To empower your marketing team to get the job done well with minimal stress.

marketing team

Make sure your team has the technology it needs

The last thing a busy professional needs is unnecessary labor that drains time away from more important endeavors.

With the right marketing automation and analytics tools, your marketing team can execute campaigns and measure results without a huge investment of time and effort. That saves time and energy for the work only a creative professional can complete.

Provide the training necessary to optimize efficiency for your marketing team

Giving your marketing team the tools it needs to get the job done right is of limited value if your staff doesn’t know how best to implement those tools. Chances are good that they didn’t learn in school.

Take advantage of training opportunities offered by vendors, but be prepared to go further.

Build time and resources for thorough training into your timelines and your budget to ensure that the capabilities of those shiny new tools aren’t going to waste–and that frustration with unfamiliar platforms isn’t adding to your team’s stress.

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Give your marketing professionals a voice 

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Increased responsibility and accountability without increased input and control is a recipe for a very unhappy team. The tension between sales and marketing isn’t productive for either team.

The best way to resolve it is to get the key players on each team in the same room and make sure everyone is working towards the same goal. Any professional works better and feels less stressed when she feels that her insights and expertise are respected and considered.

Connect your marketing team with the resources it needs

Marketing events offer a great opportunity for your team to share ideas with other professionals, learn from others’ mistakes and be inspired by what’s working.

It’s easy to view this type of event as an easy cut to a tight budget, but be sure that you’ve fully considered the value to your marketers and what they can offer your company before you pick up your red pen.

denver digital marketing agency

Outsource when necessary to support your marketing team

Did you know despite the challenges of finding digital-savvy agency partners, business is outsourcing at record rates? According to Accenture’s “Turbulence for the CMO” report, CMOs are turning to a large mix of agency partners and marketing service providers, outsourcing “between 45 percent and 75 percent of marketing activities.”

Demands on your marketing team undoubtedly fluctuate, and there are times when the team simply can’t do it all and continue to do it well. And, sometimes a particular campaign requires a skill set that doesn’t exist within your in-house team. 

Rather than increasing stress on your team and risking the inefficiencies and dropped balls that come along with being stretched too thin or operating in unfamiliar territory, be prepared to bring in the help you need when a big campaign is underway or your team is pulled in different directions.

Marketing drives sales and sales drive your bottom line. Make the investment necessary to optimize your marketing team’s performance just as you’d optimize a campaign. Learn more about marketing outsourcing.

Write a comment below and let us know what you think?

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Are you not getting the results you had hoped for with your current marketing agency? Let the experts at this Denver marketing agency help you generate more web traffic, converts more leads, and close more sales. Our team knows just what it takes to build and maintain a proven marketing strategy that drives high-quality leads. For more information, check out our marketing services or contact us to schedule a free consultation to discuss your needs and our services.

General FAQ’s

What is the marketing team?

marketing team (marketing department) promotes your business and drives sales of its products or services. It provides the necessary research to identify your target customers and other audiences. Depending on the company’s hierarchical organization, a marketing director, manager, or vice president of marketing might be at the helm.

What is the traditional marketing structure?

That means each business unit, usually organized around a company’s product, has often had its marketing team, with many of the core functions – brand, public relations, social – included.

What does a marketing department consist of and roles?

Below are some of the business marketing jobs by position names that you might pursue as an internet marketer.
– Chief Marketing Officer.
– Marketing Specialist.
– Social Media Manager.
– Search Engine Optimization Specialist.
– Email Marketing Manager.
– Web Content Writer.
– Web Producer.
– Product Manager.
– Marketing Analyst.

How to motivate the marketing team?

1. Foster collaboration within the team.
2. Avoid useless meetings.
3. Set clear goals. 
4. Don’t micromanage. 
5. Pay your people what they are worth.
6. Provide the team with a pleasant place to work.
7. Encourage happiness.


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